A Blog For Digital Publishers
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How to Create a Custom AMP Story for WordPress Using Photoshop, HTML, and CSS
How to Create a Custom AMP Story for WordPress 'Stories' have taken over as the preferred way for social media users to view, interact with, and share information. In 2018, TechCrunch published an article that stated Stories grew 15 times faster than feeds from Q2...
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How To Use A Static Cache Policy To Improve Website Speed
How To Use A Static Cache Policy To Improve Website Speed If you're looking into a static cache policy for your website, there's a very good chance you are doing so because of a recommendation from Google Pagespeed Insights. Using a static cache policy has the...
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Avoid These SEO Consultant, Ad Network, and Marketing Scams
Avoid These SEO Consultant, Ad Network, and Marketing ScamsScams are older than the internet itself. Unfortunately, anyone who has pioneered any area of the online space can tell you that all ripe fields are filled with those looking to take advantage of newcomers to...
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How Much Will Advertisers Really Pay For A Website Visitor?
How much do advertisers pay per website visitor? The quick answer is that the price advertisers pay per visitor varies. With the percentage of money spent on programmatic ad bidding auctions increasing every year, people want to know: "Am I getting paid the right...
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Are Ad Demand Sources Responsible For High Website Revenue?
How Important Are Ad Demand Sources To Total Ad Revenue?One of the most commonly misunderstood and mysterious elements of publishing is the ad ecosystem. The lack of transparency only adds to the trouble that publishers often have in understanding exactly what ads are...
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How To Pre-Connect Origins To Make Your Website Faster
How To Pre-Connect Origins To Make Your Website Faster If you're interested in pre-connecting origins on your website, there's, a good chance you want to do so because Google's Pagespeed Insights or another website speed tool told you that you needed to do it to make...
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How to Create an Eye-Catching YouTube Thumbnail in Photoshop
How to Create an Eye-Catching YouTube Thumbnail in Photoshop According to a recent article by The Drum, YouTube has more than 1.9 billion monthly logged-in users. However, 2 billion people seeking out content on YouTube doesn't necessarily mean published content is...
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Is Digital Content Getting More or Less Valuable?
Is Digital Content Getting More or Less Valuable? Digital content is not going away any time soon, but the question of whether or not it's going to become more or less valuable depends on who you ask. There's a general consensus within the publishing industry that...
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Google Webmaster Guidance On Building High-Quality Sites
John Mueller of Google is referenced often in the world of SEO. Recently on a Google Webmaster Hangout, Mueller was asked what to do if a site is suffering a traffic loss due to Google's June 2019 Core Algorithm update. Mueller's answer was in line with the...
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Mobile Website Optimization Errors That Cost Publishers Traffic & Money
Mobile Website Optimization Errors That Cost Publishers Traffic & Money One of the biggest factors that lead to website optimization errors is that publishers are often publishing their content from laptop and desktop computers. Why is this a problem? Because the...
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How To Add Authority To Your Website For YMYL Topics Instantly
How To Add Authority To Your Website For YMYL Topics Instantly If you search the web for ways to improve authority on YMYL (Your Money, Your Life) topics, the top results are various blogs that focus on SEO advice. The majority of these blogs take a marketer's...
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How The June Google Core Update Impacted Digital Publishers (2019)
How The June Google Core Update Impacted Digital Publishers (2019) Google has made a regular practice of announcing "core" search algorithm updates several times a year. Philosophically, Google's webmaster team has strayed from naming or discussing details around what...
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