Ezoic Blog
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All Ezoic Blogs
How Ads (And Other Popular Tools) Affect Site Speed Scores
Site speed has been rising as a priority to publishers across the web. Unfortunately, identifying the root cause of what is actually slowing down a website and what to do about it stumps even the...
Building a Successful Video Strategy For Your Brand in 2020
Since its inception, YouTube has grown to become the biggest video sharing platform in the world. It's also the second largest search engine with over 2 billion monthly users turning to the platform...
The State of Digital Publishing According To Successful Website Owners
The State of Digital Publishing According To Successful Website Owners 2020 has brought a lot of uncertainty into the world of digital publishing. When the spread of the Coronavirus spurred global...
Borlabs Cookie: The Intelligent Consent Management WordPress Plugin
Since the Coronavirus spread around the globe and negatively affected ad rates, many publishers' priorities have shifted to survival-mode and figuring out how to weather the storm financially. Not...
How to Make More Money With Display Ads by Adjusting Your Content Strategy
This is a guest article is from renowned online entrepreneur and marketing professor, Ron Stefanski. How to Make More Money With Display Ads by Adjusting Your Content Strategy Your brand's content...
Comscore: What They Do And How Their Rankings (Actually) Work
What does Comscore do? Comscore is a global media measurement and analytics company. They offer 3rd-party measurement of audience demographics and performance for media across multiple mediums. From...
Title Tags: Why They Matter For SEO And How To Test Them
In the world of SEO, experts in the space frequently emphasize the importance of title tags. But why? Backlinko analyzed 11.8 million search results and found that the overwhelming majority of title...
Display Ad Rates By Geolocation In 2020…So Far
Ezoic's Ad Revenue Index, an interactive graph that shows relative online ad rates by day with an index of 100 being the highest date in recorded history, now has a new feature. If users submit...
Fix Invalid Traffic Sources That Google May Penalize For Ad Serving
As a publisher, invalid traffic is a major threat to your site's ability to monetize with a number of models. Fixing the source of invalid traffic is essential to maintaining good standing with...
Ad Viewability: What Is It And Does It Really Matter?
Procter & Gamble announced at the IAB Annual Leadership Meeting in 2017 that they were cutting their programmatic ad spend by 90%. As the world's largest advertiser who spend 6 billion dollars a...
The 5 Reports In Ezoic Big Data Analytics You Need To Grow Your Site
Ever since the Coronavirus pandemic negatively affected ad rates, many publishers have worked hard to keep growing their websites and weather the storm. Ad rates have since improved. They are...
How Fake Video And Video Ads Impact Website Earnings
Publishers have what advertisers want—an audience. That audience is so valuable that advertisers pay billions of dollars each year to target them with ads. On the publisher's side, there are a...
