Ezoic Blog
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How Tyler Kamstra of RPGBOT.net Turned his Hobby Into a Profitable Digital Business
Today on Publisher Profiles, I spoke with Tyler Kamstra, owner and founder of https://www.RPGBOT.net. We talked about how he turned what began as simply creating a website for him to catalog...
Google’s Heavy Ad Intervention: What Websites Need To Know
What is Heavy Ad Intervention? Heavy Ad Intervention is a new feature designed to block ads that use an extreme amount of network bandwidth or battery power. Google Chrome defines "heavy ads" as ads that consume more than...
How To Run a Lean Online Business with Tyler Benedict of Bikerumor.com
In this week's Publisher Profile, I spoke with Tyler Benedict, owner and founder of bikerumor.com We talked about how to find your website's tone of voice, why the SEO basics are still fundamental today, and how he created...
Publisher Profiles: Building a Well-Branded Website with Jon Ferlise of CubsInsider.com
Building a Well-Branded Website with Jon Ferlise of CubsInsider.com Jon Ferlise has been a digital publisher for 4+ years. He's the co-owner and Chief Strategy Officer of CubsInsider.com. With a background in corporate...
Industry News
Google Analytics 4: Essential Features And What’s Changed
What is Google Analytics 4? Google Analytics 4 is the latest version of the Google Analytics platform. To help digital publishers and business owners better ROI from marketing efforts for the long...
The State of Digital Publishing According To Successful Website Owners
The State of Digital Publishing According To Successful Website Owners 2020 has brought a lot of uncertainty into the world of digital publishing. When the spread of the Coronavirus spurred global...
Borlabs Cookie: The Intelligent Consent Management WordPress Plugin
Since the Coronavirus spread around the globe and negatively affected ad rates, many publishers' priorities have shifted to survival-mode and figuring out how to weather the storm financially. Not...
Monetization
Display Ad Rates By Geolocation In 2020…So Far
Ezoic's Ad Revenue Index, an interactive graph that shows relative online ad rates by day with an index of 100 being the highest date in recorded history, now has a new feature. If users submit...
Ad Viewability: What Is It And Does It Really Matter?
Procter & Gamble announced at the IAB Annual Leadership Meeting in 2017 that they were cutting their programmatic ad spend by 90%. As the world's largest advertiser who spend 6 billion dollars a...
How Fake Video And Video Ads Impact Website Earnings
Publishers have what advertisers want—an audience. That audience is so valuable that advertisers pay billions of dollars each year to target them with ads. On the publisher's side, there are a...
SEO
How Niche Websites Should Approach Authority Topics
How Niche Websites Should Approach Authority Topics The Google Medic Update of 2018 was a Google Core Algorithm update that negatively impacted publishers in the YMYL (Your Money, Your Life) space....
Title Tags: Why They Matter For SEO And How To Test Them
In the world of SEO, experts in the space frequently emphasize the importance of title tags. But why? Backlinko analyzed 11.8 million search results and found that the overwhelming majority of title...
How To Fix “Data Vocabulary Schema Deprecated” Warning In Google Search Console
Some publishers have recently asked in online communities how to fix a "valid with warning" notice in Google Search Console. The warning is labeled "Data-vocabulary.org schema deprecated." But what...
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