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Display Ad Rates By Geolocation In 2020…So Far

Display Ad Rates By Geolocation In 2020…So Far

Ezoic's Ad Revenue Index, an interactive graph that shows relative online ad rates by day with an index of 100 being the highest date in recorded history, now has a new feature. If users submit...

Ad Viewability: What Is It And Does It Really Matter?

Ad Viewability: What Is It And Does It Really Matter?

Procter & Gamble announced at the IAB Annual Leadership Meeting in 2017 that they were cutting their programmatic ad spend by 90%. As the world's largest advertiser who spend 6 billion dollars a...

How Fake Video And Video Ads Impact Website Earnings

How Fake Video And Video Ads Impact Website Earnings

Publishers have what advertisers want—an audience. That audience is so valuable that advertisers pay billions of dollars each year to target them with ads.  On the publisher's side, there are a...

How Niche Websites Should Approach Authority Topics

How Niche Websites Should Approach Authority Topics

How Niche Websites Should Approach Authority Topics The Google Medic Update of 2018 was a Google Core Algorithm update that negatively impacted publishers in the YMYL (Your Money, Your Life) space....

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