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The Percentage of Annual Revenue Publishers Make Per Quarter
The start of Q1 is typically when ad rates are at their lowest. Historically, a website's annual revenue is not equally split between quarters which begs the question, what percentage of annual...
Digital Publishing Trends In 2020 and 2021
Digital Publishing Trends In 2020 and 2021 For the last several years, I have used the year-end "5 Bullet Friday" newsletter as an opportunity to write something helpful to all our subscribers. I wanted to publish this note...
8 Unique Ways to Monetize a Website in 2021
There are tons of articles online written about how to monetize a website. However, most of them talk about commonly used methods such as Google Adsense, Amazon Associates Program, and so on. But, to truly succeed online,...
9 Tips to Launch a Profitable Podcast in 2021
In a very difficult year for media, podcasting has managed to remain the fastest-growing publishing platform. The US podcast listening audience passed 100 million for the first time in 2020 and, according to eMarketer, that...
Industry News
Google December Core Update 2020: What We Know So Far
Update December 17, 2020: Google announced yesterday at 2pm ET that the December 2020 Core Update has finished rolling out. Ah, yes. Nothing says "Happy Holidays' like Google SearchLiaison...
Google’s Heavy Ad Intervention: What Websites Need To Know
What is Heavy Ad Intervention? Heavy Ad Intervention is a new feature designed to block ads that use an extreme amount of network bandwidth or battery power. Google Chrome defines "heavy ads" as ads...
Google Analytics 4: Essential Features And What’s Changed
What is Google Analytics 4? Google Analytics 4 is the latest version of the Google Analytics platform. To help digital publishers and business owners better ROI from marketing efforts for the long...
Monetization
How to find high-value pages using Big Data Analytics
As a digital publisher, you are constantly on the hunt for new ways to increase your site's revenue. If you're on Ezoic's platform, long-term optimization of website traffic through the use of ad...
How To Use Patreon: Examples For Artists, Bloggers, and Creators
What is Patreon? Patreon is a platform where your most passionate fans support your creative work via a monthly membership. There are over 200,000 content creators on Patreon and that number is...
The 10 Best Video Ad Networks For Publishers In 2021
So you click on an article you want to read, and when the page loads, a video ad pops up and auto-plays somewhere on the page. Publishers unfamiliar to video ad networks might be wondering—how do I...
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SEO
Step-By-Step Faster WordPress Site Speed With Ezoic
How Ezoic improved website speed on This WordPress website Site speed is becoming increasingly important to publishers as Google announced new metrics for page speed, visual stability, and...
Google December Core Update 2020: What We Know So Far
Update December 17, 2020: Google announced yesterday at 2pm ET that the December 2020 Core Update has finished rolling out. Ah, yes. Nothing says "Happy Holidays' like Google SearchLiaison...
How To Increase Traffic To Your Website By Using Reddit
You'd be hard-pressed to find someone who has access to the internet that hasn't heard of Reddit. Founded in 2005, it is made up of user-generated content (text, video, links) that as a whole is...
Content
7 Tips For Running A Successful Forum Or Online Community
Forums and online communities have been growing in popularity over the last decade. Some are small and focus on a singular, niche topic, and others, like Reddit and Quora, have hundreds of millions...
How To Use Patreon: Examples For Artists, Bloggers, and Creators
What is Patreon? Patreon is a platform where your most passionate fans support your creative work via a monthly membership. There are over 200,000 content creators on Patreon and that number is...
How To Increase Traffic To Your Website By Using Reddit
You'd be hard-pressed to find someone who has access to the internet that hasn't heard of Reddit. Founded in 2005, it is made up of user-generated content (text, video, links) that as a whole is...
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