Ezoic Blog
Data, insights, and Educational Content Created by experts.
All Ezoic Blogs
CPM, CPC, and CPA: What Are They And How Are They Different?
CPM, CPC, and CPA are all metrics that are associated with advertiser costs. They are defined as: CPM: cost per mille (thousand) visitors CPC: cost per click CPA: cost per acquisition But publishers...
How To Change AdSense Accounts When Buying Or Selling Websites
So, you've signed the dotted line. You've bought (or sold) a website. But it's a content website, and it monetizes with Google AdSense. So, how do you change AdSense accounts when buying or selling...
How To Fix “Data Vocabulary Schema Deprecated” Warning In Google Search Console
Some publishers have recently asked in online communities how to fix a "valid with warning" notice in Google Search Console. The warning is labeled "Data-vocabulary.org schema deprecated." But what...
Google May 2020 Core Update: What Publishers Need To Know
On May 4th, 2020 Google Search Liaison announced the release of a broad core algorithm update. It's been labeled the May 2020 Core Update, and it's one of the many broad core algorithm updates that...
How To Monetize Video Content Without YouTube
Video content isn't going away any time soon. Data shows that the average person watches 6.8 hours of video content online per week, up 59% from 2016. But with video platforms like YouTube...
How To Host Videos On Your Website & Have Google Rank Them
Publishers who produce video content are probably most familiar with using a third-party video hosting platform like YouTube, Vimeo, or Wistia. These platforms offer ease of use and the ability to...
Web Development Trends & Tools Rising In Popularity in 2020
The Coronavirus has changed life as we know it throughout recent months, and it's also drastically affected ad rates and website traffic. Even successful publishers have had to try creative...
Mobile vs. Desktop PageSpeed Scores: Why Are They Different?
Many digital publishers are familiar with PageSpeed Insights—a tool from Google that analyzes the content of a web page and generates suggestions to make that page faster. We've been asked a lot...
Q2 Ad Spend Produces Historic Metric For Websites in 2020
Ezoic has been covering how the Coronavirus is affecting ad rates with live updates daily. As more data is rolling in, we want to keep publishers up-to-date with the best information possible to...
How To Use Google Trends To Increase Organic Search Traffic
Most publishers are familiar with Google Trends—a free tool from Google to track the world's search trends. But many are unaware of how to use Google Trends to increase organic search traffic. The...
How These Publishers Hit Hard By Coronavirus Have Weathered The Storm
We've covered day-by-day how the economic effects of this pandemic have impacted ad rates. While some categories of websites have seen boosts, many publishers hit hard by Coronavirus have had to...
When Should You Put Ads On Your Website?
So you just started a website, or just decided to explore advertising as a monetization method. You're publishing content, creating a digital presence, and now wonder—when should you put ads on your...
