Ezoic Blog
Data, insights, and Educational Content Created by experts.
All Ezoic Blogs
The 5 Reports In Ezoic Big Data Analytics You Need To Grow Your Site
Ever since the Coronavirus pandemic negatively affected ad rates, many publishers have worked hard to keep growing their websites and weather the storm. Ad rates have since improved. They are...
How Fake Video And Video Ads Impact Website Earnings
Publishers have what advertisers want—an audience. That audience is so valuable that advertisers pay billions of dollars each year to target them with ads. On the publisher's side, there are a...
Why Display Ads Are The Best Business Model In A Changing Digital Ecosystem
Recently, many businesses have been impacted by the global Coronavirus pandemic. Countless others have been affected by Google algorithm updates and the recent Amazon affiliate rate cuts. With all...
Real-Time Bidding: The Publishers’ Guide
Before automated ad exchanges, ad networks in the 2000s would manually adjust pricing based on supply and demand (kind of like a stock trading floor). This process changed to an automated price...
How To Optimize Core Web Vitals in Google Search Console
Google recently announced that upcoming changes to Search Console by incorporating Core Web Vitals as new metrics that broaden how Google measures speed and website performance. With the...
CPM, CPC, and CPA: What Are They And How Are They Different?
CPM, CPC, and CPA are all metrics that are associated with advertiser costs. They are defined as: CPM: cost per mille (thousand) visitors CPC: cost per click CPA: cost per acquisition But publishers...
How To Change AdSense Accounts When Buying Or Selling Websites
So, you've signed the dotted line. You've bought (or sold) a website. But it's a content website, and it monetizes with Google AdSense. So, how do you change AdSense accounts when buying or selling...
How To Fix “Data Vocabulary Schema Deprecated” Warning In Google Search Console
Some publishers have recently asked in online communities how to fix a "valid with warning" notice in Google Search Console. The warning is labeled "Data-vocabulary.org schema deprecated." But what...
Google May 2020 Core Update: What Publishers Need To Know
On May 4th, 2020 Google Search Liaison announced the release of a broad core algorithm update. It's been labeled the May 2020 Core Update, and it's one of the many broad core algorithm updates that...
How To Monetize Video Content Without YouTube
Video content isn't going away any time soon. Data shows that the average person watches 6.8 hours of video content online per week, up 59% from 2016. But with video platforms like YouTube...
How To Host Videos On Your Website & Have Google Rank Them
Publishers who produce video content are probably most familiar with using a third-party video hosting platform like YouTube, Vimeo, or Wistia. These platforms offer ease of use and the ability to...
Web Development Trends & Tools Rising In Popularity in 2020
The Coronavirus has changed life as we know it throughout recent months, and it's also drastically affected ad rates and website traffic. Even successful publishers have had to try creative...
