How Many Ads Are Too Many Ads On A Website?

How Many Ads Are Too Many Ads On A Website?

Take care of your website visitors first…

The “right” number of ads on a page

So how many ads should that website in the study show on their pages?

The biggest mistake when determining how many ads to show is…

What is the best number of ads to show?

Hopefully, at this point, you recognize the answer to this question is sort of relative. People always say _every website is different_. But, that’s not true.
Every visitor is different. Fortunately, it’s not a mystery. Any publisher on planet earth can segment up their traffic by visitor behavior (traffic source, new/return visitor, landing page, and more) and look at how ads affect each of these different segments. Understanding this data gives the publisher the ability to improve user experiences site-wide; while also maximizing the revenue they earn from ads.
Obviously, if you’re an Ezoic user, this is sort of non-helpful. [Ezoic automatically tests hundreds of visitor variables](/?page_id=1148) and automatically helps publishers adjust ad density, placement, and types based on every visitor’s attributes.
The only additional advice that I would provide to Ezoic users would be to ensure that you have a lot of placeholder setup on your website. This ensures that you can test a number of different densities and ad locations. I see a lot of publishers concerned about ads only showing in “premium locations”.
I can tell you that, from seeing tons of data from thousands of sites, there are no premium locations. Every visitor is different and prefers different treatment. I own a number of sites and have them littered with placeholders. I let my users decide.
Additional questions or thoughts. Leave them below. I always monitor the comments and offer responses.