Ezoic Blog

From November 12 to 21, 2024, Ezoic and Flippa embarked on The Exit Roadshow | USA Meetups, connecting with hundreds of publishers, creators, entrepreneurs, and investors across six vibrant cities: New York, Boston, Miami, Austin, Los Angeles, and San Francisco.

Discover the key differences between ID Bridging and Unique Identifiers (UIDs), and learn why leveraging UIDs can boost CPMs and programmatic revenue for publishers in a cookie-less world.

Mobile has become the proving ground for solutions replacing third-party cookies. First-party data and modern identity solutions have not only filled the gap but have also demonstrated superior performance

With the value of content inflated and LLMs blurring lines between original works and information, 'Audience' has taken the place as true north for publishers.

Explore key insights from DMEXCO 2024's programmatic advertising trends, focusing on the importance of first-party data for publishers. Learn how identity solutions like Ezoic Identity can boost revenue by offering advertisers high-quality, targetable audiences.

Industries are rapidly evolving to adapt to stricter data regulations and the decline of third-party cookies. Advanced identity solutions, like Ezoic Identity, are stepping in to bridge the gap, offering more accurate targeting and improved monetization opportunities.

Ezoic has been steadfast in our mission of helping publishers properly value their ad space. That meant evening the playing field where advertisers had been equipped with far more systemic advantages. Yet, fundamentally both of these parties rely on the fundamental premise that advertising has real value. The digital environment presents several challenges in this regard because of the potential risk of bad actors, hidden costs, and outright fraud. That’s why we’ve always committed our business to ensuring that the value to all parties is maintained and upheld; even when it isn’t popular or specifically gainful.

This is a continuation of our Live Case Study series showcasing Michelle’s journey, following along how she is building a series of publications generating millions of unique visitors monthly.

The jury is out - the neverending debate about “will they or won’t they” abandon third-party cookies continues to impact publishers and advertisers alike. The outcomes and vision of larger dedicated efforts like the Privacy Sandbox are in the works, but not immediate. In an increasingly privacy-conscious digital ecosystem, email hashing has emerged as a critical technology for digital publishers. This blog post will examine what email hashing is, share relevant statistics, explain why it matters to digital publishers, and introduce Ezoic's innovative solution, Ezoic Identity.

With a structured plan, the summer months provide a golden opportunity to prepare for a successful Q4. In a recent webinar Iona Lofrano, who leads the Publisher Success Team at Ezoic, shared invaluable strategies to optimize your site for a high-earning Q4. This article will delve into the main themes discussed by Iona, offering detailed, actionable advice on ad setup, traffic source diversification, and video strategy.

Let’s continue with Michelle’s journey, showing how she built a series of popular publications generating millions of unique visitors monthly.

Trevor, a Publisher Success Manager at Ezoic, recently led an insightful webinar on relevant SEO news and trends. The webinar provided valuable tips and actionable advice to help participants navigate the complex landscape of SEO. This blog post delves into the key themes and tips discussed during the webinar.

In a comprehensive webinar, Ryan, a Publisher Success Manager at Ezoic, shared effective strategies for enhancing brand awareness. This article encapsulates the key lessons from that webinar, offering practical tips to help web publishers build a robust online presence and gain a competitive edge in search results.

In a recent webinar, Ezoic SEO Specialist Zach shared insightful knowledge on two critical concepts that define how we approach content creation and website authority: E-A-T (Expertise, Authoritativeness, Trustworthiness) and YMYL (Your Money Your Life).

Understanding and leveraging data is crucial for any industry, especially in digital publishing. Big Data Analytics has emerged as a transformative tool that allows publishers to extract meaningful patterns, trends, and insights from datasets. This capability not only enhances content strategies but also drives revenue growth by enabling informed decision-making.

Embark on a captivating journey with Michelle, the founder of Healthy Holistic Living, and her partner as these seasoned publishers navigate the landscape of website growth and sustainability. Follow along with this regularly updated case study to learn from Michelle and her team’s implementations and their impact on traffic and revenue.

The constant updates to Google's search algorithms and the introduction of Universal Search are constantly changing the SEO landscape and present a challenge that feels like navigating through stormy waters. It is therefore crucial for publishers to adapt to these changes in order to effectively increase their online visibility and reach. In a comprehensive webinar, Leon Garcia, Publisher Success Manager for the German-speaking market at Ezoic, explained how publishers can drive dynamic growth by understanding Google's ranking system and specifically by integrating video content.

Jackie Bolen, a seasoned content creator and owner of eslspeaking.org, shared her 10 essential tips for creating great content in a recent webinar. With over five years as a full-time publisher and 20 years in academia, Jackie has honed her content creation workflow, all while navigating challenges like algorithm updates and the integration of AI tools.

Google's algorithm updates can often feel like a powerful wave that reshapes the digital landscape overnight. For businesses and content creators, staying afloat amidst these changes is crucial for online visibility and success.

In the digital age, content is king, but not just any content—quality, engaging, and SEO-optimized content. This is where AI comes into play, and Gavin Batson, senior partnerships and content specialist at Ezoic, explores this further. During his latest webinar, Gavin highlighted how to leverage AI to not only meet but exceed Google's algorithm demands.

Now Available: Emote, a simple, free commenting system for websites. Designed to help sites aadd engaging, and helpful, discussions to their pages. Emote works the way comments should be: fast, easy, and truly free.

This article explores Wordsmith, a tool that utilizes generative AI to streamline content creation for publishers. It delves into how Wordsmith works, its benefits for publishers, and future developments.

Achieving high search engine rankings and consistent traffic is vital for website success. However, the process can be daunting, with hours spent on keyword research and page edits often yielding minimal results. Not to mention ensuring your content is deemed helpful to your audience so search engines prefer your site over the competition is hard as well. In a recent webinar hosted by Hannah Stoever, Senior Partnership Manager, she shares insights on three critical SEO tools in the NicheIQ SEO suite: Page Booster, Topic Suggestions, and Wordsmith. We'll explore how these tools can streamline publishers' SEO efforts, maximizing websites' visibility in search results and content creation strategies.

Creators and digital publishers are constantly striving to produce captivating and pertinent content. They consistently explore new tools to enhance their storytelling and connect more deeply with their readers. Among these tools, Additive AI has proven to be a go-to option, offering a seamless approach to enhancing existing content and refining the content creation process.

Incorporating video into your articles is valuable because it enhances user engagement, reduces bounce rates, and increases readers' time on site. But as search results and modern SEO evolve, video's benefits extend far beyond enhancing website content. 

Ezoic announces an industry-first edge content delivery network for creators. Edge will provide a quantuam leap in page load times through a robust edge-network.\n\n

In a bold move to further empower digital publishers and creators, Ezoic has just launched its highly anticipated Enterprise program. Explicitly designed for enterprise-scale creators, this comprehensive suite of services and features represents a significant expansion of Ezoic's offerings, providing tailored solutions to meet the unique needs of large-scale digital publishers and video creators.

SEO Specialist Zach Ashmun provides insight on why sites may have lost Google Discover traffic and how to work on regaining it.

In a recent webinar, online publishing and site speed expert Nathan Horton taught Ezoic publishers how to optimize their sites for speed using the tools at their disposal. Slow-loading pages not only frustrate visitors but can also harm your search engine rankings. Fortunately, there are powerful tools available to help you optimize your site’s performance… Continue reading Unlocking Website Growth: Mastering Speed with Leap

Maximizing the return on investment (ROI) for your content is crucial. Content creators and publishers are constantly seeking innovative ways to ensure that their time, money, and effort are yielding optimal results. In a recent webinar, niche content expert Matt Lawson breaks down a content strategy rising in popularity in the online space called “spheres… Continue reading Maximize Your Content ROI with Spheres of Content

Welcome to Publishing Pulse, your weekly source for industry updates in online publishing. Stay informed about the latest trends and breakthroughs in the ad ecosystem, content creation, SEO, AI technology, and monetization.  If you prefer to listen to industry news, you can tune in to The Publisher Lab podcast. New episodes are released weekly on Thursday. Microsoft… Continue reading The Impact of AI Technology on Search and Discovery: Publishing Pulse

Google's updates can shake up the online world, especially for publishers who rely on Google for website traffic. Amidst the aftermath of last year's notable updates, including the impactful Helpful Content Update, the imperative for publishers to recalibrate their strategies has never been more relevant.\n\nRelying too much on just one traffic source poses risks. It's not just about avoiding problems with Google; it's also about finding new ways to make money.\n\nInstead of putting all your eggs in the Google basket, Jason from Ezoic recently hosted a webinar to teach publishers how to take a more diverse approach through social media, email marketing, and strategic partnerships to reach new audiences. \n\nIn this article, we'll cover the golden advice Jason shared during the webinar so you, too, can protect yourself from sudden changes in Google's rules while also building a stronger, more resilient online presence for the long haul.

In recent months, it has become increasingly evident that Google is taking proactive measures to manage the influx of new content, particularly from artificial intelligence (AI) sources. However, it’s important to note that AI-generated content itself isn’t the primary concern for Google; rather, the focus lies on saturated topics. For instance, if your website covers… Continue reading Domain Dominance in the AI Content Revolution: Strategies for Success

Welcome to Publishing Pulse, your weekly source for industry updates in online publishing. Stay informed about the latest trends and breakthroughs in the ad ecosystem, content creation, SEO, AI technology, and monetization.  If you prefer to listen to industry news, you can tune in to The Publisher Lab podcast. New episodes are released weekly on Thursday. Global… Continue reading How Will Google’s Updates Impact Your Ad Revenue in 2024? Publishing Pulse

Welcome to Publishing Pulse, your weekly source for industry updates in online publishing. Stay informed about the latest trends and breakthroughs in the ad ecosystem, content creation, SEO, AI technology, and monetization. \n\nIf you prefer to listen to industry news, you can tune in to The Publisher Lab podcast. New episodes are released weekly on Thursday.

One innovative tool that’s making waves in the industry to help website owners diversify revenue and optimize their pages is Flickify, and in this article, we’ll delve into its potential to transform your content strategy. Meet Connor Brooke, a seasoned Publisher Success Manager at Ezoic. His role involves collaborating with over 40 publishers to enhance… Continue reading Enhancing User Engagement and SEO with Flickify

Welcome to Publishing Pulse, your weekly source for industry updates in online publishing. Stay informed about the latest trends and breakthroughs in the ad ecosystem, content creation, SEO, AI technology, and monetization.  If you prefer to listen to industry news, you can tune in to The Publisher Lab podcast. New episodes are released weekly on Thursday. TikTok… Continue reading TikTok Tests YouTube in Long-Form Content Trials: Publishing Pulse 

In a recent webinar, Publisher Success Manager Trevor Tevel breaks down everything publishers need to know about the new Core Web Vitals metric, Interaction to Next Paint (INP), soon to replace First Input Delay (FID). In this article, we’ll cover everything Trevor unveils about Google’s new speed metric and provide advice for optimizing your website… Continue reading Everything You Need To Know About Google’s New Speed Metric: Interaction to Next Paint

Welcome to Publishing Pulse, your weekly source for industry updates in online publishing. Stay informed about the latest trends and breakthroughs in the ad ecosystem, content creation, SEO, AI technology, and monetization.  If you prefer to listen to industry news, you can tune in to The Publisher Lab podcast. New episodes are released weekly on Thursday. Google… Continue reading Google Denies Allegations of Promoting Low-Quality AI-Generated Content: Publishing Pulse

One of the game-changing tools that can help website owners make informed decisions and maximize their potential is Big Data Analytics. In a recent webinar, Publisher Success Manager Kelsey Sharp shares why this reporting tool is the most robust revenue and traffic analytics reporting in the industry. In this article, we will dive into the… Continue reading Harnessing the Power of Big Data Analytics: A Deep Dive into Optimizing Your Website

Welcome to Publishing Pulse, your weekly source for industry updates in online publishing. Stay informed about the latest trends and breakthroughs in the ad ecosystem, content creation, SEO, AI technology, and monetization.  If you prefer to listen to industry news, you can tune in to The Publisher Lab podcast. New episodes are released weekly on Thursday. OpenAI’s… Continue reading Evolving Internet Dynamics: Diversity, Democracy, and Localized Alternatives – Publishing Pulse

If you’re a publisher, you’re probably familiar with the annual drop in ad rates that typically occurs at the beginning of each year. However, understanding these fluctuations and knowing how to adapt can make a significant difference in your revenue. In a recent webinar, Publisher Success Manager Jason Wos shared valuable insights and strategies on… Continue reading How Can Publishers Maximize Q1 Profits and Adapt to Ad Rate Drops?

Welcome to Publishing Pulse, your weekly source for industry updates in online publishing. Stay informed about the latest trends and breakthroughs in the ad ecosystem, content creation, SEO, AI technology, and monetization.  If you prefer to listen to industry news, you can tune in to The Publisher Lab podcast. New episodes are released weekly on Thursday. The… Continue reading OpenAI Claims Generative AI Hinges on Copyrighted Content Use: Publishing Pulse

In a recent webinar, SEO specialist Zachary Ashmun teaches viewers about the history and purpose of something that affects us all: Google Review Updates. In this article, you’ll learn how to identify current trends within search results for review-style content and understand best practices for creating review-style content. Understanding the History and Purpose of Google… Continue reading Navigating the World of Review Content: Insights from an SEO Specialist

Staying ahead in online publishing means embracing the latest technologies. AI, web development, and technical tools are not just buzzwords; they are the engines driving productivity and creativity. On The Publisher Lab podcast, our hosts discuss the leaning on AI tools like the use of macro pads to streamline workflows, window manager software to optimize… Continue reading Exploring AI Innovations and Technical Tools for Modern Publishers

2023 was the year of generative AI, and it will continue to evolve in 2024. Generative AI plays an increasingly significant role in content creation. For niche website owners, the need to protect original website content has never been more critical. With AI tools like ChatGPT becoming commonplace, concerns about content theft and originality are… Continue reading Safeguarding Your Website Content in the AI Era