Website Traffic Behavior That Impacts Total Session Revenue

The Website Traffic Behavior That Impacts Total Session Revenue

Website traffic segmentation is where publishers make mistakes

How ads affect website traffic behavior

How website visitor behavior may be influencing organic traffic

Not just ads, navigation influences this too!

The impact of events on how website traffic is monetized

Figure 1

What can we take from this information?

There are actually a lot of takeaways in this data, and there was a lot more in this study that I’ll be sharing on the blog in coming weeks, but the biggest in this article is the impact of visitor segments on monetization and website traffic.
If you want to provide your visitors with better experiences (which almost all quality publishers do) this is really something to focus on. **The reason why traffic and revenue are affected by segmentation is because of the impact it has on visitor behavior.** This behavior can obviously be influenced by changes made by the publishers. The problem is that every segment prefers different changes.
This is the key takeaway from this data. Don’t’ treat all visitors the same (ads, navigation, etc.). And, if you are going to treat them differently, use data to do so.
**Other interesting reads and notes:**

- Interested in using machine learning for ad testing? You can use Ezoic to do this on a portion of traffic by [signing up here](https://svc.ezoic.com/join.php?).
- Learn more about evaluating UX metrics and [how to measure website visitor behavior](https://blog.ezoic.com/ux-metrics-changing-view-visitors/).