Running Ad Balance Experiments That Actually Work

Running Ad Balance Experiments That Actually Work

Why do you balance ads on a web page?

Objectively understanding the impact of ads on visitors

Running ad balance experiments yourself

- ad density
- ad location
- ad type

Over time we’ve learned that these three verticals govern user experiences more than any other ad factors. All experiments can be run the same way but require close monitoring.

Experimenting with ad density

Experimenting with ad location

Experimenting with ad types

Do AdSense Auto Ads & Ad Balance Tools Work?

Wrapping it all up

If you’re interested in improving visitor experiences on your website, there is plenty of information above (or linked to the content above) to help you get started. I recommend avoiding some of the Google products for AdSense publishers that broadly apply changes to ad density or location; as the results to this point are not very strong. There are some threads about these in the AdSense product forums.
The more you can tailor individual visitor experiences, the better results you will get as a whole. This is usually a good starting point for any experiment you plan to run on your website.
Questions, thoughts? Leave them below.