Copy/Paste Per Visit – A Website Engagement Signal You Should Measure?

What is Copy/Paste Per Visit?

This is probably pretty easy to guess, but…

> Copy/Paste Per Visit is the number of times a visitor copies a piece of content from a publisher’s website during a user session.

How we measure copy/paste

We measure copy/paste using a javascript event that we attach an event handler to, Most publishers have the ability to do this as well ([more here)](https://developer.mozilla.org/en-US/docs/Web/Events/copy). A handler for this event can modify the provided _ClipboardEvent.clipboard Data_ object by calling _setData(format, data)_.

This is a simple process that would allow any website to track when a visitor is copy/pasting content from the site itself.

How to use Copy/Paste Per Visit metrics

Copy/Paste Per Visit can help publishers better understand how visitors are interacting with their site as a whole and on their individual pages. It can help publishers understand when engagement may be affected by different website elements or ad placements. It can also offer some insights into what new content may create better engagement for certain types of visitors.
Ezoic publishers can access copy/paste data by site, page, and device type using _UX Metrics_ in their publisher reporting dashboards. Any publisher can sign-up to use Ezoic and leverage these metrics. If you’re not currently using Ezoic, this information can be gathered using the JS directions above and Google Analytics.
Is Copy/Paste Per Visit higher than you expected on your site?  What types of content do you think users copy the most?