YouTube SEO Tips & Tricks For Digital Publishers

YouTube SEO Tips & Tricks

YouTube SEO Descriptions & Features

> For example, should I use “cellphone”, “cell phone”, “mobile phone” or “smartphone” when I write about cellular telephones? A bit of keyword research will reveal that the difference in how often these different words are searched is startling!

The most important part of SEO for your video is the title of the article, so it’s always smart to spend some time really thinking about what words and phrases are going to be most appealing to your potential audience.
Your goal is for them to click on the link and watch your video, and don’t be shy about exclamation marks or even all-caps for a critical word or two.

My most recent video upload has the title “[Vizio SB3651 5.1 Soundbar with Chromecast & Bluetooth – REVIEWED!](https://www.youtube.com/watch?v=7Pt2nnOOY2Y)”, for example. Let’s break it down: “Vizio SB3651” is the official product name, but it’s unlikely people are going to search by product number, so “soundbar” is the essential keyword. It features 5.1 surround sound, so “5.1” is another possible way people might search for this product, but more important are “Chromecast” and “Bluetooth”, both unusual features with a soundbar. Finally, to get people excited, “REVIEWED!” gets capitalization and an exclamation mark to help drive attention.

Titles vs. descriptions on YouTube

The importance of your YouTube thumbnail

Finally, be a good citizen and on the last page (see figure 2) specify the location of your shoot, when you recorded your video, any special licensing constraints, and whether it’s a paid or sponsored video.
Got it all? Great! Now you’re ready to [start promoting your newly published video on your social channels](https://blog.ezoic.com/ethically-sharing-content-ethically-to-earn-ad-revenue/) because that’s the other another half of the job…