3 New Ways To Improve Google Mobile Results (Post-Mobile First Index)

3 New Ways To Improve Google Mobile Results (Post-Mobile First Index)

What is Google’s mobile-first index?

How do I take advantage of the mobile-first index?
For the rest of you — who have mobile websites and are familiar with the mobile-first index — you probably really want to know how you can take advantage of it, right?
**Step #1 is making sure that all I’s are dotted and T’s are crossed.**
- If you use a separate URL for your mobile site (m.website.com or mobile.website.com), there’s a good chance you need to really closely review your mobile pages; as Google has said that these types of site tend to have the most vulnerability to issues.
**Step #2 is knowing what types of things could cause a negative impact as mobile-first rolls out so that you know what details you need to make sure are correct.**
- Make sure all content that exists on your desktop site is also on your mobile version (including links, footers, etc.)
- Make sure your sitemaps, robots.txt files etc. are all accessible in the same way (i.e. in menus etc. if applicable)
- Double-check to make sure any [rich data markup](https://blog.ezoic.com/4-structured-data-markup-examples-can-win-traffic/), structured snippets, or social media cards are also included on mobile pages (some WordPress plugins that generate this do not include it on mobile by default)
- Ensure title tags, meta descriptions, hreflang codes, and other elements of the pages are the same for both the desktop and mobile versions of your site.

How to improve mobile-first rankings?

1.) Rich data /structured snippets

2.) HTTPS… it’s time

3.) Ensure a fast mobile experience

What about Google AMP?
Google is totally in on AMP, right? They’ve been pushing it hard; despite some [concerns from publishers](/?p=9293) that include…
- Loss of full-featured site
- Lack of normal mobile revenue
- Google caching of publisher content
- Inaccurate Google Analytics tracking

It’s all about mobile speed, right?

How will Google’s speed ranking work?

> Google has said they will measure speed by looking at it the way Chrome does.

Summarizing what you should do to improve Google mobile results
