Ways To Improve Website Engagement & Make Visitors Happy
Ways To Improve Website Engagement & Make Visitors Happy
What is the value of objective website engagement?
> For example, if the average visitor spends 2 minutes on a site when the navigation menu is on the left, and 3 minutes on the site when the navigation menu is on the right, we can determine that the menu on the right is providing a better experience.
> The problem publishers encounter is when they perceive that a menu on the left looks better. This can create blind spots for publishers that may not always be loking at visitor experience data.
- Visitor engagement is affecting the price website’s are [paid for their ad placements](https://blog.ezoic.com/ways-for-websites-to-attract-higher-paying-advertisers/)
- Visitor behavior is directly influencing the [amount website’s earn per session](https://blog.ezoic.com/ad-session-rpm-adsense/) from visitors
Who’s engaging with your website content?
One of the best ways to start influencing website engagement is to better understand engagement time on your website as it stands today.
There are a couple of core metrics you should understand your audience to improve the engagement rate on both your existing and new content.
- Engagement time
- Engaged pageviews per visit
- Engagement rate
**1.) Word count and website engagement.**
2.) How deep are visitors scrolling?
- Break up early paragraphs into 1-3 short sentences
- Break up content with more images / charts / infographics
- Use more <H> tags and <strong> tags
- Use bullets to summarize points
- Create more sections inside of the article (headings that highlight specific portions of information)
> **Note:** If there is a lot of 0-10% scroll percentage views on your site, there are likely low-quality pageviews being generated. Be sure to check navigation bounces and slowest pages to ensure that slow-loading or deceiving navigation isn’t creating a problem)
**Takeaway:** Understanding how scroll percentage affects engagement time on your site can give you a powerful weapon in helping you engage readers. Use some of the tips above to keep visitors scrolling. The key is breaking up the content with digestible pieces of information/media.
3.) Do videos help or hurt website engagement when embedded in content?
4.) Who’s more engaged — new visitors or return visitors?
> **For example**: You may manage a technology news website and learn that your new visitors are actually more engaged (more engagement time, more engaged pageviews per visit) than your loyal visitors. This may mean that you need to look closer at the types of content that you create. Is it more tailored towards first-time visitors? Is this the site’s intention?
**Takeaway:** Find out more about your audience. Understand what types of visitors are most engaged in your content. Use this information to ask yourself questions about whether or not this makes sense and if there are positive changes that could be made with this knowledge.
5.) Pick something that you think is important to website engagement and measure it
Engagement by how many pages visitor visit total (Visit Depth)
Or, what about looking at _Visit Depth_? Would it be helpful for your site to know how many pages your most engaged visitors read?
Do the most engaged visitors on your site only visit 1 or 2 pages? Or, do they visit 5-6 pages on average?
Understand website engagement by learning from your visitors
Use data from your visitors to help you draw insights into how they engage with your site and it’s content.
Leverage objective engagement data to augment existing content to increase revenue, improve SEO, and make your visitors happy. Do this by learning from top performing pages.
Use this data to guide new content creation (**_an_** **_example could be_**: _all articles should exceed 750 words_).
This information is invaluable to publishers who understand that their relationship with visitors is paramount to their continued success. And frankly, this is the easiest, most accurate, and scalable way to measure and understand that relationship.
Thoughts, ideas? Leave them below. Most threads build up lots of good questions and answers, so check the comments for additional info.