5 Ways to Improve Your Website Using Ezoic
5 Website Improvement Ideas You Can Do Using Ezoic
5 ways to improve your website
When we talk about improving a website there are a number of general concepts we could be talking about. **There are generally three overarching ones publishers are actually concerned about…**
- Traffic
- Visitor experiences
- Revenue
1.) Add an SSL and go full HTTPS
1. They are worried about redirects or site infrastructure
2. They are concerned they will make less revenue (as non-secure advertisers are not allowed on HTTPS pages)
2.) Optimize landing pages according to revenue
- Improve other pages to make them more like your best landing pages
- Create more content similar to the landing pages that are the most valuable
- Spend more time promoting and improving those pages to drive more traffic towards them (i.e. share these ones again on social media)
3.) Monitor objectionable content
4.) Test all of those scripts to see which ones actually help
5.) Start testing and optimizing mobile layouts
Now, our team recommends that most publishers experiment with [mobile layout testing](/?page_id=1174) after they’ve already had success with ad testing. Not only does layout testing allow for the further optimization of revenue and UX, but there a few other things that publishers should think about as well…
- **Changes in mobile layouts are not as dramatic as desktop layout changes**; as there are only a handful of ways content can be organized on a mobile screen. However, the benefits of mobile layout testing are significant as it relates to improved user experiences and total revenue.
- Changes in mobile layouts have been demonstrated on some sites to have **a more dramatic impact on pageviews per visit, session length, and overall revenue than the content itself!**
Improving your website is just as much about having the right data as it is testing
Testing will only get you as far as the right data will take you. Imagine you tested two things on your site, and the data told you one was much better than the other (but that data was wrong). Your test would be a total failure. This is the final area Ezoic can be a real help to digital publishers.
Ezoic provides DNS-level data; which means stats, tracking, and more that occur before the page even loads. One of our publishers talked about DNS-level analytics vs. the types of [tag-based insights you get from Google Analytics](https://blog.ezoic.com/using-ezoic-website-traffic-analysis/) in a recent blog post. Take advantage of Ezoics [advanced engagement metrics](https://blog.ezoic.com/ux-metrics-changing-view-visitors/) and advanced reporting.
Hopefully, you’re [using the Ezoic platform](https://svc.ezoic.com/join.php) and can easily implement all of the website improvement tips above. However, even if you’re not, all of the above optimization strategies can be implemented regardless. These are all easy-to-do ideas that have been proven time and time again to improve traffic, revenue, and user experiences.
What’s something else that could have been added to this list that I forgot?