Google AdSense Optimization Tips For Better Revenue & Better UX

Google AdSense Optimization Tips For Better Revenue & Better UX

What is Active View CPM?

Active View CPM is when at least 50% of an ad is displayed on the screen for 1 second. This is important to publishers; as it is a core metric advertisers use for determining viewability.
It is one of the ways publishers can earn money from display ads.
Many advertisers will only bid or buy viewable ads. This is one — of many reasons — why [visitor engagement directly affects ad rates](https://blog.ezoic.com/engagement-time-important-top-publishers/).

How does Google AdSense define a pageview and CTR?

Google AdSense optimization best practices

What are the most popular AdSense ad sizes?

- 336 x 280 large rectangle
- 300 x 250 medium rectangle
- 728 x 90 leaderboard
- 300 x 600 half page
- 320 x 100 large mobile banner

If you want to drive up competition for ad space on your website, you should [consider more than just what ad sizes advertisers are seeking to place](https://blog.ezoic.com/ways-for-websites-to-attract-higher-paying-advertisers/) most. Publishers should consider the effect that ads have on other ads.
Research presented at Google suggests that [showing fewer ads can actually increase revenue](https://blog.ezoic.com/removing-ads-website-improved-ad-earnings/), but only if it is done using data, not subjective opinions.
Display both text and image ads. Limiting ad types to a single form can really limit the amount of competition for a particular ad placement.
In fact, we’ve learned that [showing certain visitors an image ad and others a text ad](https://blog.ezoic.com/website-visitor-segmentation-offers-big-ad-earnings-value-little-work/) is actually the optimal way to approach this issue (text ads load faster, so work better for certain users, but not for others).

Should you use AdSense filters?

Ensure Google policy compliance and avoid long-term issues

Adding AdSense Search for search monetization

Testing is what really increases AdSense ad earnings

Creating custom channels in AdSense

AdSense errors and issues causing drops in revenue

What else?

Most AdSense publishers are usually able to use some of the information above to optimize their AdSense accounts.
If there’s a topic you’d like more information on, leave it in the comments below. I’ll chime in with details as questions are submitted.