Ezoic Blog
Read and stay updated on the latest news, resources, guides, and announcements from Ezoic, guest authors, industry experts, and our customers leading in their field.
Why Rewarded Ads Became The Best Way To Maximize Ad Revenue
The ad industry is moving toward attention-based, high-engagement models. Rewarded advertising is exactly that: users pay with attention, advertisers pay a premium, and publishers reap sustainable returns.
Turning Content Sites into Six-Figure Assets: Insights from Flippa and Ezoic
Discover how Ezoic and Flippa help publishers turn content sites into six-figure assets by leveraging first-party data, premium ad demand, and proven exit strategies.
Rewarded Ads in Gaming: The Win-Win Format Dominating the Industry
Rewarded ads have become a staple monetization format in the gaming industry by offering players valuable in-game rewards in exchange for watching ads. This win-win-win approach increases publisher revenue, boosts player engagement, and provides advertisers with highly attentive audiences.
First-Party Data Advertising: Why it Pays More in 2025 and Beyond
First-party identity is the new standard for premium advertising. As platforms like The Trade Desk and major SSPs prioritize authenticated inventory, publishers with scalable first-party data stand to win big. In this post, we explore how ezID and Google One Tap turn anonymous traffic into monetizable identity.
Google One Tap is now available with Ezoic ezID
Visitors who arrive at your site already signed in to a Google account can now create or access an account on your domain with a single click—no passwords, redirects, or extra forms.
Freemium is a Strategy: How Top Platforms Monetize the Majority Who’ll Never Pay
Freemium models dominate in today's world but the truth is that majority of users never pay for subscriptions. Yet, these free users are far from worthless. Top platforms build seamless experiences that monetize both free and paid audiences.
How Newsletter Creators Can Unlock New Revenue: Craft + Commerce 2025
At Kit’s Craft + Commerce 2025 event in Boise, the Ezoic team shared how newsletter creators can monetize their audience beyond paid subscriptions by driving traffic to their websites and leveraging first-party data for programmatic ad revenue. With a new Kit integration, it’s now easier than ever to unlock this untapped potential.
Integration with Flippa: Verified Listings Powered by Ezoic Data
Introducing the latest integration supported by Flippa where Ezoic websites are prioritized and verified on their marketplace.
Why Frequency Capping Is Broken (and How First-Party Identity Fixes It)
This blog highlights how first-party identity solutions like ezID make frequency capping effective again in a privacy-first world.
Newsletter and Website Monetization Strategy: Featuring Ezoic and Beehiiv
As search traffic and 3rd party cookies decline, learn how to leverage a newsletter and website strategy to future proof traffic and ad revenue.
Ezoic Earns Google Premier Status
The GCPP Premier tier, introduced in 2023, highlights partners who meet the program’s most rigorous performance and expertise standards.