Ezoic Blog

As cookies (slowly) disappear, understanding zero-, first-, second-, and third-party data is essential for publishers. Learn how each data type works and why first-party data delivers the most reliable and scalable revenue.

Q4 is the most profitable season for publishers, but higher ad rates don’t happen automatically. From rewarded ads and first-party data to optimized ad layouts and newsletters, this guide shows how to capture premium CPMs and long-term growth during peak demand.

Rewarded ads give users a choice: watch a short ad to unlock content or features. When implemented strategically, they increase engagement, pages per session, and revenue per user without cluttering your site. This guide covers best practices and tips for tailoring rewarded ads to your audience.

Recipe seekers are high-intent, loyal visitors, but traditional paywalls could disrupt their experience. Rewarded ads offer a smarter exchange: watch a short ad to unlock valuable content from recipes to downloads. For publishers, it means higher CPMs and happier readers.

Discover how job boards and real estate sites can boost revenue with rewarded ads—monetizing listings without paywalls or hurting user experience.

For websites hosting games, videos, streaming content, or music, ad breaks present a significant untapped revenue opportunity that's both sustainable and user-friendly.

The ad industry is moving toward attention-based, high-engagement models. Rewarded advertising is exactly that: users pay with attention, advertisers pay a premium, and publishers reap sustainable returns.

Discover how Ezoic and Flippa help publishers turn content sites into six-figure assets by leveraging first-party data, premium ad demand, and proven exit strategies.

Rewarded ads have become a staple monetization format in the gaming industry by offering players valuable in-game rewards in exchange for watching ads. This win-win-win approach increases publisher revenue, boosts player engagement, and provides advertisers with highly attentive audiences.

First-party identity is the new standard for premium advertising. As platforms like The Trade Desk and major SSPs prioritize authenticated inventory, publishers with scalable first-party data stand to win big. In this post, we explore how ezID and Google One Tap turn anonymous traffic into monetizable identity.

Visitors who arrive at your site already signed in to a Google account can now create or access an account on your domain with a single click—no passwords, redirects, or extra forms.

Freemium models dominate in today's world but the truth is that majority of users never pay for subscriptions. Yet, these free users are far from worthless. Top platforms build seamless experiences that monetize both free and paid audiences.

At Kit’s Craft + Commerce 2025 event in Boise, the Ezoic team shared how newsletter creators can monetize their audience beyond paid subscriptions by driving traffic to their websites and leveraging first-party data for programmatic ad revenue. With a new Kit integration, it’s now easier than ever to unlock this untapped potential.

Introducing the latest integration supported by Flippa where Ezoic websites are prioritized and verified on their marketplace.

This blog highlights how first-party identity solutions like ezID make frequency capping effective again in a privacy-first world.

As search traffic and 3rd party cookies decline, learn how to leverage a newsletter and website strategy to future proof traffic and ad revenue.

The GCPP Premier tier, introduced in 2023, highlights partners who meet the program’s most rigorous performance and expertise standards.