How To Manage Organic Traffic Loss In 3 Simple Ways

How To Manage Organic Traffic Loss In 3 Simple Ways

Did I Lose Organic Traffic?

Systemic problems and fixing common search traffic issues

One of the best tools for identifying systemic search traffic issues and improving the searchability of your website is Google’s own Search Console.
Search Console is where you can do the following important tasks related to identifying and fixing organic traffic loss:

- Index errors
- Crawl errors
- How CTR from the search engine has changed
- How many clicks & impressions you get in Google (and on what pages)
- If you have ad violations from Google
- If you have experience violations from Google
- Have Google re-crawl (or just crawl) individual pages or the entire site
- and more

_This video above highlights how to do all of these things inside of Search Console._
What’s more, I provide some context to what certain issues or revelations might mean in reality.
**The problem example:** CTR goes down, but impressions stay the same over a certain period of time.
**What to fix/check:** Make sure that changes to your meta, title, or structured data hasn’t changed. If it has, it may be negatively affecting CTR in organic results.

Diving deeper by looking at engagement

Wrapping it all up

The first step to solving organic traffic loss is making sure you’ve actually lost organic traffic.
After that, it’s the 5 W’s. Who, What, When, Where, and Why.
Make sure to not jump to the _Why_ too soon.
Avoid theories and guesses. In most cases, you can get enough data to isolate the issue and solve the problem easily.
Questions? Leave them below. Maybe I can help. I’ve been doing this for over a decade.