Website Layout Ideas & Tips From Top Publishers & Blogs

Website Layout Ideas & Examples From Top Publishers & Blogs

What website layout tips can we get from top news and media sites?

Popular desktop sidebar location

Most popular mobile menu type

Where were the majority of ads in these website layouts?

In fact, Website Visitor Segmentation Offers Big Ad Earnings Value For Little Work

Did these publishers regularly include website slideshows?

How many images are these publishers using in their articles?

Where did they ask for visitors to subscribe to newsletters?

What to look for when testing website layouts

What determines a good experience from a bad one?

This is something we [covered in a bit more detail here](https://blog.ezoic.com/ux-metrics-changing-view-visitors/).
There is a phenomenon known as _Fake UX_. It is essentially the manipulation of objective metrics like time on site to falsely simulate a good visitor experience; despite the experience actually being bad.
For example, time on site being high isn’t necessarily great if the person is spending lots of time waiting for a page to load.
The best way to determine good experiences from great ones is to look at engagement metrics.

- [Engaged pageviews per visit](https://blog.ezoic.com/monitoring-engaged-pageviews-per-visit-offers-major-benefits/)
- [Engagement time](https://blog.ezoic.com/engagement-time-important-top-publishers/)

What should we learn from this?

It is obviously very interesting to see what top publishers are implementing on their sites.
This gives us some insight into what these publishers may have tested and ultimately decided worked best for their goals.
What we **_can’t_** see are the results of their testing and business motivations behind many of these decisions (are they more focused on subscriptions than visitor revenue).
It is almost always best to do your own website layout testing and to sort through your own visitor segments to identify ways to improve experiences for your visitors and boost overall website revenue.
Questions, thoughts, opinions? Leave them below and I will answer them as they come my way.