Ezoic Blog

Here we are at the end of another year. For many, this is the time of year where we start to think about how we approach the new year. Resolutions, plans, and strategies for how we hope to achieve the goals we have set for ourselves and our businesses. In the world of digital publishing,… Continue reading Navigating the New Year. Top Strategies to find success.

Welcome to Publishing Pulse, your weekly source for industry updates in online publishing. Stay informed about the latest trends and breakthroughs in the ad ecosystem, content creation, SEO, AI technology, and monetization.  If you prefer to listen to industry news, you can tune in to The Publisher Lab podcast. New episodes are released weekly on Thursday. Embracing… Continue reading A Milestone Year for Generative AI, Google Changes, and User Dynamics: Publishing Pulse

Welcome to Publishing Pulse, your weekly source for industry updates in online publishing. Stay informed about the latest trends and breakthroughs in the ad ecosystem, content creation, SEO, AI technology, and monetization.  If you prefer to listen to industry news, you can tune in to The Publisher Lab podcast. New episodes are released weekly on Thursday. The… Continue reading Industry Cracks Down On AI: Google Gemini Rushed, OpenAI Lazy – Publishing Pulse

In a recent webinar led by Shelby Madvig, a Publisher Success Manager at Ezoic, valuable insights were shared on utilizing ChatGPT for SEO best practices. Shelby, who manages around 200 publishers, offered practical tips for optimizing websites in line with the latest Google algorithm updates. Her expertise, coupled with her passion for digital content, provided… Continue reading ChatGPT and SEO: Current Strategies for Niche Website Owners

Welcome to Publishing Pulse, your weekly source for industry updates in online publishing. Stay informed about the latest trends and breakthroughs in the ad ecosystem, content creation, SEO, AI technology, and monetization.  If you prefer to listen to industry news, you can tune in to The Publisher Lab podcast. New episodes are released weekly on Thursday. More… Continue reading Google Says Site Quality Is Easy, Big Publishers Block Google-Extended: Publishing Pulse

Welcome to Publishing Pulse, your weekly source for industry updates in online publishing. Stay informed about the latest trends and breakthroughs in the ad ecosystem, content creation, SEO, AI technology, and monetization.  If you prefer to listen to industry news, you can tune in to The Publisher Lab podcast. New episodes are released weekly on Thursday. Sam… Continue reading Turbulence In Tech Unfolds Across OpenAI, X: Publishing Pulse

Welcome to Publishing Pulse, your weekly source for industry updates in online publishing. Stay informed about the latest trends and breakthroughs in the ad ecosystem, content creation, SEO, AI technology, and monetization.  If you prefer to listen to industry news, you can tune in to The Publisher Lab podcast. New episodes are released weekly on Thursday. New… Continue reading Google Unveils Innovative Search Tool as Microsoft’s AI Shift Sparks Controversy: Publishing Pulse

Universal Player stood out as a major revenue generator in 2023; even more so as we head into Q4 . We know that EPMV is the metric we should focus on first and implementing the Universal Player can set the tone for how you leverage advertisers during Black Friday and how you position yourself at… Continue reading Behind the Scenes of Q4 Success. What these Sites Did Differently.

It’s that time of year again, when Black Friday sales start to emerge, signaling a profitable season for digital publishers. The surge in ad rates during this period means more revenue. Excitingly, Ezoic offers an early gift: a significant update to the Universal Player ahead of Black Friday, designed to boost your earnings. Leveraging Universal… Continue reading Maximizing Revenue: Boost Your Black Friday Ad Revenue

Welcome to Publishing Pulse, your weekly source for industry updates in online publishing. Stay informed about the latest trends and breakthroughs in the ad ecosystem, content creation, SEO, AI technology, and monetization.  If you prefer to listen to industry news, you can tune in to The Publisher Lab podcast. New episodes are released weekly on Thursday. Google… Continue reading Publishing Pulse: Google November Update, AI Scammer Lawsuits, Meta Enforces AI Disclosure On Political Ads

Black Friday is just around the corner, and for website owners who monetize with display ads, it’s a golden opportunity to boost their earnings. Ad rates are at their highest during this time, making it crucial to optimize your website for maximum revenue. Fortunately, Ezoic offers powerful AI-powered tools through NicheIQ that can help you… Continue reading Refresh Your Old Content and Prepare Your Website for Black Friday Earnings

If you’re an Ezoic customer, you’re in luck because HostArmada, a Certified Seamless web hosting provider, is here to elevate your website hosting experience. In this blog, we’ll delve into the benefits of working with HostArmada as your hosting solution, and how it seamlessly integrates with Ezoic to optimize your website’s performance and security. What… Continue reading HostArmada’s Seamless Hosting Solution For Ezoic Users

Publishers are constantly engaging in a fierce contest to claim the summit of search engine results pages. Success hinges on the quality of SEO tools a publisher uses whether that is through tools or services. Research indicates that the average cost of monthly SEO services is just shy of $500/month and that “businesses spending more… Continue reading Data to Dominance: A Data Scientist’s View on NicheIQ’s SEO Suite

Welcome to Publishing Pulse, your weekly source for industry updates in online publishing. Stay informed about the latest trends and breakthroughs in the ad ecosystem, content creation, SEO, AI technology, and monetization.  If you prefer to listen to industry news, you can tune into The Publisher Lab podcast. New episodes are released weekly on Thursday. Google CEO… Continue reading Publishing Pulse: Google Defends Apple Deal, Global AI Code Of Conduct, Microsoft Launches Adsense Competitor

Welcome to Publishing Pulse, your weekly source for industry updates in online publishing. Stay informed about the latest trends and breakthroughs in the ad ecosystem, content creation, SEO, AI technology, and monetization.  If you prefer to listen to industry news, you can tune in to The Publisher Lab podcast. New episodes are released weekly on Thursday. New… Continue reading Publishing Pulse: New Google Search Features, DALL-E 3 Available in ChatGPT, X Adds Premium Tiers

As publishers, business owners and content creators strive to stay ahead of the curve, the need for innovative tools that can deliver exceptional results has become paramount. Enter Wordsmith, the latest feature addition to the NicheIQ suite, designed to empower your content potential through a unique fusion of human expertise and generative AI. What’s even… Continue reading Discover Wordsmith, the Latest Innovation from NicheIQ

Today, we delve into the journey of Tiny House Hub, a niche website dedicated to the world of tiny houses, and how their partnership with Ezoic breathed new life into their online publishing venture. Over the course of two years, Tiny House Hub’s experience with Ezoic has not only revolutionized their monetization strategy but also… Continue reading Tiny House, Big Success: TinyHouse.com’s Monetization Mastery

If you’re an online publisher, it’s likely you’re aware that success often requires the right tools, strategies, and a dash of perseverance. One Ezoic customer’s journey serves as a beacon of inspiration for publishers looking to maximize their potential and thrive in the digital realm. We had the privilege of speaking with Ant Wright, owner… Continue reading Transforming The Game: BlueByNinety.com’s Journey to Excellence

In the ever-evolving world of online publishing, the path to success is often marked by challenges and uncertainties. However, for one Ezoic customer, their journey has been nothing short of inspiring and profitable. We had the privilege of sitting down with the owners of NewTraderU.com to learn about their experiences and their blog’s remarkable transformation… Continue reading From Blogging Hobbyists to Online Publishing Success: NewTraderU.com

Welcome to Publishing Pulse, your weekly source for industry updates in online publishing. Stay informed about the latest trends and breakthroughs in the ad ecosystem, content creation, SEO, AI technology, and monetization.  If you prefer to listen to industry news, you can tune in to The Publisher Lab podcast. New episodes are released weekly on Thursday. Google… Continue reading Publishing Pulse: Google’s HCU Effects on AI Content, Copyright Issues, and Blogging Evolution

Creating high-quality content and optimizing for search engines are the twin pillars of success. But it’s not always easy to balance these demands, especially when resources are limited. That’s where Writio and NicheIQ come into play. These two powerful tools, when combined, can be the only website staff you need to generate top-tier content and… Continue reading The Website Staff Stack: Your All-in-One Content and SEO Solution

In the bustling, ever-evolving world of digital publishing, where content is king and user engagement is the kingdom, the Universal Player emerges not just as a tool but as a beacon of simplicity and efficiency, especially for publishers who are navigating the intricate landscape of video content. This advanced, forward-thinking video player goes beyond the… Continue reading Unveiling New Horizons in Video Monetization with the Universal Player

Welcome to Publishing Pulse, your weekly source for industry updates in online publishing. Stay informed about the latest trends and breakthroughs in the ad ecosystem, content creation, SEO, AI technology, and monetization.  If you prefer to listen to industry news, you can tune in to The Publisher Lab podcast. New episodes are released weekly on Thursday. Google’s… Continue reading Publishing Pulse: Google Broad Core Update, Gmail Cracks Down On Spam, Big Tech’s AI Profit Woes

In the bustling, ever-evolving world of digital publishing, where content is king and user engagement is the kingdom, the Universal Player emerges not just as a tool but as a beacon of simplicity and efficiency, especially for publishers who are navigating the intricate landscape of video content.

Welcome to Publishing Pulse, your weekly source for industry updates in online publishing. Stay informed about the latest trends and breakthroughs in the ad ecosystem, content creation, SEO, AI technology, and monetization.  If you prefer to listen to industry news, tune in to The Publisher Lab podcast. New episodes are released weekly on Thursday. Google… Continue reading Publishing Pulse: Google Emails Leak, Apple’s No-Search Stance, Major Sites Block GPTBot

Welcome to Publishing Pulse, your weekly source for industry updates in online publishing. Stay informed about the latest trends and breakthroughs in the ad ecosystem, content creation, SEO, AI technology, and monetization.  If you prefer to listen to industry news, tune in to The Publisher Lab podcast. New episodes are released weekly on Thursday. SEO… Continue reading Publishing Pulse: Links No Longer Top Ranking Factor, Publishers Demonstrating ROI To Advertisers

In today’s digital era, the integration of AI and SEO has become indispensable for content creators and marketers. This article delves into how generative AI is revolutionizing the SEO landscape. While the model excels in mimicking human-like text, its applications in SEO—from keyword suggestions to content writing—are profound, albeit with certain limitations.  This guide offers… Continue reading Harnessing the Power of ChatGPT for SEO: A Comprehensive Guide

Welcome to Publishing Pulse, your weekly source for industry updates in online publishing. Stay informed about the latest trends and breakthroughs in the ad ecosystem, content creation, SEO, AI technology, and monetization.  If you prefer to listen to industry news, you can tune in to The Publisher Lab podcast. New episodes are released weekly on… Continue reading Publishing Pulse: Google’s Ad Pricing Secrets, Google Gemini Rivals ChatGPT, TikTok Shop Hits the US

Welcome to Publishing Pulse, your weekly source for industry updates in online publishing. Stay informed about the latest trends and breakthroughs in the ad ecosystem, content creation, SEO, AI technology, and monetization.  If you prefer to listen to industry news, you can tune in to The Publisher Lab podcast. New episodes are released weekly on… Continue reading Publishing Pulse: Google ‘Gatekeeper,’ Artists Support AI, Charter-Disney Reshape Streaming

Since the start of 2023, AI has been the center of discussion and disruption across many industries, but none have been so uniquely and directly impacted as digital content creators. AI’s influence in web publishing, content creation, and web development has been profound and multifaceted. The 3 charts below provide an unprecedented look at just… Continue reading Impact of AI Tools On Web Content In 3 Charts

The digital publishing landscape is rife with metrics. From RPM to eCPM, publishers are constantly bombarded with figures that promise to give insight into their site’s performance. But, as many seasoned publishers have found, not all metrics are created equal. Enter EPMV – Earnings Per Thousand Visitors. In this article, we’ll learn why EPMV is… Continue reading Why EPMV is the True North Star for Publishers: Going Beyond RPM, CPM, and eCPM

Mark your calendars, because Customer Week is returning October 23-26, 2023. This 4-day virtual event is cultivated for Ezoic publishers who are eager to level up their online business. Customer Week isn’t just any event; it’s a celebration of innovation, learning, and community, specifically crafted to empower website owners to scale their website growth. Don’t… Continue reading Unlock Your Publishing Potential: Why Ezoic’s Customer Week 2023 is a Must-Attend Event

Welcome to Publishing Pulse, your weekly source for industry updates in online publishing. Stay informed about the latest trends and breakthroughs in the ad ecosystem, content creation, SEO, AI technology, and monetization.  If you prefer to listen to industry news, you can tune in to The Publisher Lab Podcast. New episodes are released weekly on Thursday. Concern… Continue reading Publishing Pulse: Ad Tech Outrage, Slow Adoption of Video and ChatGPT, X Using Public Data

Welcome to Publishing Pulse, your weekly source for industry updates in online publishing. Stay informed about the latest trends and breakthroughs in the ad ecosystem, content creation, SEO, AI technology, and monetization.  If you prefer to listen to industry news, you can tune in to The Publisher Lab Podcast. New episodes are released weekly on Thursday. Preparing… Continue reading Publishing Pulse: Google Core Update, Prep for Q4, Hugging Face Funding, and More

Welcome to Publishing Pulse, your weekly source for industry updates in online publishing. Stay informed about the latest trends and breakthroughs in the ad ecosystem, content creation, SEO, AI technology, and monetization.  If you prefer to listen to industry news, you can tune in to The Publisher Lab Podcast. New episodes are released weekly on… Continue reading Publishing Pulse: Battle of Search Engines, AI-Generated Art Copyrights, Turmoil at X (Twitter)

The Importance of Revenue Diversification for Publishers: Embracing Multiple Streams for Success The online publishing industry has undergone rapid transformations, and adaptability has emerged as the key to success. For publishers, diversifying revenue streams is crucial not only to navigate the uncertainties but also to unlock new growth opportunities. 1. Why Diversify? 2. The Dynamic… Continue reading Boosting Publisher Profits: Dive into Diverse Revenue Streams

The advent of AI in video creation offers transformative opportunities for digital publishers. With features ranging from advanced editing to audience engagement analysis, AI tools are becoming indispensable in the realm of video content. However, as with any burgeoning technology, challenges exist. Let’s navigate these waters to ensure optimal content creation. Identifying the Challenges Navigating… Continue reading Overcoming Common AI Video Creation Challenges: Tips for Digital Publishers

Welcome to Publishing Pulse, your weekly source for industry updates in online publishing. Stay informed about the latest trends and breakthroughs in the ad ecosystem, content creation, SEO, and monetization.  If you prefer to listen to industry news, you can tune in to The Publisher Lab Podcast. New episodes are released weekly on Thursday.  Google’s New Feature:… Continue reading Publishing Pulse: New Google Search Feature, Twitter (X) Creator Fund, Gen AI Adoption

In the vast expanse of the digital world, content creators often grapple with a persistent challenge: not just reaching their audience, but genuinely connecting with them. Building lifetime relationships through content isn’t about viral hits or fleeting trends; it’s about creating a lasting bond built on trust, value, and authenticity. Here’s a guide on how… Continue reading Building Lifetime Relationships Through Content: A Guide to Genuine Connections

Welcome to Publishing Pulse, your weekly source for industry updates in online publishing. Stay informed about the latest trends and breakthroughs in the ad ecosystem, content creation, SEO, and monetization.  If you prefer to listen to industry news, you can tune in to The Publisher Lab Podcast. New episodes are released weekly on Thursday.  Tech… Continue reading Publishing Pulse: Watermarks for Gen AI, Google Antitrust Trial, Unveiling AI Limits

This is part 2 of a complete guide, you can read part 1 here. The following content was contributed by Saleh Ahmed, Ezoic publisher and founder of Rank Wizards. TL; DR; Part 3 of 4: Topical Authority Improvement Google has a very hybrid and complex search algorithm in place to make sure it can place… Continue reading Guest Blog: 4 Ways to Leverage Your Website’s E. E. A.T. Using Generative AI Tools (Part 2)

Confused about what’s causing fluctuations in your Earnings Per Thousand Visits (EPMV)? Seeing a decline in EPMV over a particular date range might be interpreted as earning less money overall, but it actually signifies making less money per visitor. “Why?” is the real question, and one poorly understood in comparison to traffic. Here, I’ll show… Continue reading EPMV Declining? The Only Way To Know Why

Welcome to Publishing Pulse, your weekly source for industry updates in online publishing. Stay informed about the latest trends, innovations, and breakthroughs in the ad ecosystem, content creation, SEO, and monetization.  If you prefer to listen to industry news, you can tune in to The Publisher Lab Podcast. New episodes are released weekly on Thursday. … Continue reading Publishing Pulse: Ad Rate Recovery, Barbenheimer Effect, End of Social Era, & More

The following content was contributed by Saleh Ahmed, Ezoic publisher and founder of Rank Wizards. You can find part 2 here. TL; DR; What Is E.E.A.T. and What Does It Mean? Any SEO is aware of what the letters E.E.A.T. means. But to justify what we discuss throughout the content, we need to revisit the… Continue reading Guest Blog: 4 Ways to Leverage Your Website’s E. E. A.T. Using Generative AI Tools (Part 1)

In the ever-evolving world of online advertising, ad viewability has emerged as a crucial metric that can significantly impact the success of both publishers and advertisers. But what exactly does this mean? In this blog, we will dive into the fundamental concepts of ads/ad viewability, explore its metrics and implications, and discuss its importance within… Continue reading Ad Viewability: What It Means and How To Improve This to Maximize Site Revenue

Welcome back to the Publisher Lab! This week we recently had the pleasure of welcoming a special guest to my show, Piper Lofrano. Piper is the Director of Business Development at Ezoic and a seasoned professional in the publishing industry, boasting a decade of experience working with digital publishers. The conversation was a deep dive… Continue reading The Publisher Lab Ep. 27: Navigating the Evolving Publishing Landscape

With the rapid advancements in artificial intelligence (AI) technology, it has become a powerful tool for enhancing website design and optimizing user experience. At Ezoic, we know firsthand that AI’s ability to process vast amounts of data, learn from patterns, and make intelligent decisions enables it to revolutionize how websites are designed and how users… Continue reading How AI Can Enhance Website Design and User Experience

Welcome back to another podcast episode recap! In a recent podcast episode, Tyler Bishop had the pleasure of discussing some of the most pressing issues in the digital advertising and AI industry with my producer, Manny. We delved into the challenges advertisers face on YouTube, Elon Musk’s new AI start-up focused on transparency, and the… Continue reading The Publisher Lab Ep. 26: Will AI Replace Search Engines? Exploring the Future of Online Search

In today’s fast-paced digital world, the way we access information is rapidly evolving. As publishers, it is vital to adapt and align with shifting consumption patterns to remain relevant and profitable. One such shift that has dramatically impacted how users access content is the rise in mobile browsing. Here’s why having a mobile-friendly website is… Continue reading Publishers in the Mobile Era: Adapt or Fall Behind

Note: Discontinuation of the Ezoic Affiliate program has no impact on regular Ezoic business, service, and technology. First, let me express our genuine gratitude to any publisher that has ever felt comfortable recommending Ezoic to their friends or peers. We’ve always believed that merit and performance ultimately must deliver on their claims to succeed in… Continue reading Why A More Strategic Approach Was Needed For Ezoic Affiliates

This will be a very challenging and sad week at Ezoic. We will be saying goodbye to many talented friends and colleagues as we are reducing the size of our team. In the U.S., if you are one of those impacted, you’ll receive an email to both your work and personal email in the next… Continue reading CEO Dwayne Lafleur’s Letter To Employees

With some thousands(!) of new AI tools that come out every week, artificial intelligence has made remarkable strides in recent months, revolutionizing various industries and transforming the way we live and work.  AI refers to the development of computer systems that can perform tasks that typically require human intelligence, such as problem-solving, decision-making, and learning,… Continue reading 5 Tasks Ezoic Publishers Should Outsource to AI

As a publisher, website owner, and content creator, you’ve undoubtedly spent years honing your craft, researching your niche, and producing content for your audience. Your old content may not have gone viral, it may have gotten little to no traffic at all; but your old content has enormous potential to become new revenue. Through repurposing,… Continue reading How to Transform Your Old Content Into New Revenue

Having good calls to action (CTA) can literally make or break a website’s success. If you can get your audience to do something — click a button, buy a product, read an article, forward an email — you can have a successful business. But if you can’t get your audience to take action, your website will probably never reach… Continue reading How to Write An Irresistible CTA to Get More Subscribers, Followers, and Revenue

Back in 2004, economist Renée Mauborgne and business strategist W. Chan Kim wrote a groundbreaking book, Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant. Selling over 4 million copies, The Economist had high praise for the book, saying it “is the most successful book on business master-planning.” … Continue reading The Ultimate Guide: How to Find Your Target Audience for Your Website

Google Analytics 4 and Ranking Volatility Welcome back to another engaging episode of the Publisher Lab, hosted by Tyler Bishop and Whitney Wright. So, let’s talk about it: Google Analytics 4 (GA4). It can be rather frustrating and we know that many publishers have had trouble with the transition, particularly the changes in terminologies, classifications,… Continue reading The Publisher Lab: Google In Hot Water with YouTube Ads, and More

Another podcast episode recap and for once in a long time, Tyler nailed the intro. If you would prefer to listen to the podcast, head to PublisherLab.org or watch it on YouTube. The digital publishing news cycle appeared to have experienced a slight slowdown, as the initial excitement surrounding AI developments still lingers but has… Continue reading The Publisher Lab: The Most Overused Term in Tech is AI

In today’s digital age, email marketing has emerged as a vital strategy for businesses to engage with their audience, build brand loyalty, and drive conversions. Here, we’ll provide an in-depth understanding of email marketing, exploring its definition, benefits, and key strategies for success for publishers in 2023. Email marketing refers to the practice of sending… Continue reading The Ultimate Guide to Email Marketing (2023 Edition)

The world was taken by storm when ChatGPT was released. This is no exaggeration: since launching in November 2022, ChatGPT became the fastest-growing consumer product of all time; more than TikTok, Instagram, or any other app, platform, or tool. It reached 100 million active users just a couple months after launching. The world is still… Continue reading Unlocking Success in the AI Era: A Guide for Website Owners, Publishers, and Bloggers

Welcome to another episode of the Publisher Lab, hosted by Ezoic’s Chief Marketing Officer, Tyler Bishop, and Ezoics’s Events and Brand Promotions Manager, Whitney Wright. Both hosts are remote this week and delivering news about EU and Chat-GPT, Facebook traffic falling, and new revenue eligibility for YouTube. If you prefer to watch the episode, you… Continue reading The Publisher Lab: EU delays AI Chatbot, Facebook Traffic is Falling, & Making Money on YouTube Just Got Easier

The truth is, a lot of publishers can follow the same traditional marketing strategies that have worked for decades for ad revenue — keyword optimization, writing good content, fast site speed, content marketing, etc. After a year or two of hard work, site owners can probably realistically expect to make around $1,000/month, give or take. It’s a… Continue reading Increase Your Website’s Ad Revenue with Ad Exchanges: A Step-by-Step Guide

Another episode of the Publisher Lab is here and this week, Tyler Bishop is joined by T-600 Terminator. We’re just being silly. Tyler Bishop is, per usual, joined by Whitney Wright. If you would prefer to watch the episode, you can find it on our YouTube channel. It’s a week full of AI news, as… Continue reading The Publisher Lab: WordPress AI Generator, Chat GPT-5 not training, & SEOs not impressed with Google Search

What is content marketing? In this blog, we go through content marketing definitions, examples and give a general understanding of what you need to know about employing content marketing for your brand or website.

Welcome back to the Publisher Lab! This week on the agenda is YouTube’s algorithm in 2023, Google’s new Generative Search Experience, and the growing concern amongst publishers of declining traffic. If you would prefer to listen to the podcast, you can find our episodes on PublisherLab.org or watch the episode on our YouTube channel. In… Continue reading The Publisher Lab: YouTube’s Algorithm in 2023, Google’s Generative Experience, & Declining Traffic A Major Concern

Digital communities have changed dramatically over the years. The rise and fall of new social media platforms and online forums have resulted in nearly every demographic, every niche group, and virtually every possible topic of civil discourse having representation somewhere online. Naturally, these groups tend to stick together, in online communities where it’s easiest to… Continue reading Which Social Media Platform Should You Use (2023 Edition) 

Google has enjoyed virtually unrivaled success since their search engine became widely used in the early 2000’s. Their public IPO valued them at a whopping $23 billion dollars in 2004, and no company, product, or service has ever come close to even making a dent in their success ever since. That is, until just a… Continue reading How Project Magi Will Impact the Advertising Industry

Welcome back to another episode of the Publisher Lab! This week we have a very special guest: Terrence Timmons, one of Ezoic’s top Business Intelligence Analysts! You can watch the episode on YouTube, or listen in on whatever platform you get your podcasts. Today, we talk about Google’s new AI-generated ads available to marketers and… Continue reading The Publisher Lab: Google Generative AI, Google’s Topic Authority System, & Analytic Insights From an Ezoic Expert

Here’s how ChatGPT and Bing Chat compare to each other for content creators and digital publishers.

Infinite Scroll (IS) has become the absolute standard for nearly every social media platform and high-trafficked website. It’s convenient, widely-accepted, and has shown to have a great impact on metrics like decreased bounce rate, increased time on site, and a smoother browsing experience for users, “Especially on mobile devices, where users have grown accustomed to… Continue reading The Downsides of Infinite Scroll: Why User Experience, Traffic, and Revenue Suffers

When I first started blogging and publishing back in the 2000’s, SEO was a much different industry. More of a dark arts than a science, a lot of website owners trying to “optimize” content commonly practiced black hat SEO strategies like keyword stuffing, link farming, and duplicating content.  I remember the Google Panda update in… Continue reading Best SEO Practices For Publishers (2023 Edition)

In this week of the Publisher Lab, Tyler Bishop and I talked about some major updates Google and Bing have been making to keep up in the growing AI wars. You can listen on YouTube, or wherever you listen to your podcasts. The advertising landscape is witnessing significant growth, with digital video ad spend and… Continue reading The Publisher Lab: Google & Microsoft Bulk Up with AI, LinkedIn Overtaking Facebook, & Ad Rates Increasing

Welcome to another week of the Publisher Lab! This week, Tyler Bishop and Whitney Wright podcast remotely for the first time. Any remote podcasting tips you have are welcome and can be submitted here. Tyler and Whitney dive into authenticity and A, Microsoft adding monetization benefits to publishers inside ChatGPT, and upcoming changes to Google… Continue reading The Publisher Lab: AI makes us rethink authenticity, Microsoft’s AI Chat Monetization, & changes to Google Search

Google held its annual developer conference (dubbed Google I/O) yesterday, and the company revealed a variety of fascinating updates on new products, features, AI progress, and updates to Google Search. You can watch a 16-minute condensed recap of the presentation of the 2-hour event here. Among the many exciting updates to more consumer-based products like… Continue reading The 3 Biggest Takeaways Publishers Need to Know From the Google I/O Presentation

Does it seem like, more than ever before, there are major generational differences and these differences are constantly being emphasized? It has been found that each generation has a core value that can be used to reach each audience set. Boomers are individualistic. Gen Xers care about status. Millennials want authentic experiences. And Gen Z… Continue reading How Content is Consumed by Each Generation

This week’s Publisher Lab episode features Tyler Bishop and Anthony Moore as they discuss Google’s latest comments on their E-E-A-T policy, new capabilities in YouTube Shorts, and this week’s meeting between AI pioneers and White House policymakers on the growing impact AI can have on society. If you would prefer to watch the podcast, check it… Continue reading The Publisher Lab: Google’s E-E-A-T, New Capabilities in YouTube Shorts, & AI Meeting at the White House

Thanks to ChatGPT and the rapid rise of AI-generated content, we are mere weeks into a brave new world of content marketing. As Canadian novelist and Atlantic writer put it, “welcome to the Big Blur.” We are now unable to definitively know if the content we read was written by the people we follow or… Continue reading 5 Ways to Cater Your Content to Your Audience to Increase Engagement 

Here is how to use ChatGPT to scale your blog content output.

This week on the Publisher Lab, Tyler Bishop and Whitney Wright get into Google’s lackluster privacy tech as an alternative to third-party cookies. They also discuss who should be credited—or responsible—for AI-generated content, all about Google’s new AI search engine, and upcoming changes to Google Search. Watch this episode on our YouTube channel or listen… Continue reading The Publisher Lab: Google tests privacy-focused tech, copyright for AI content, and Google planning new search engine

Here are our top ways to research competitors’ websites in the same niche.

As a site owner or potential website buyer, you know that ad revenue is a crucial source of income for any website you own or want to purchase. If you’re using Adsense to monetize your site, you’re already on the right track, but did you know that there are ways to further optimize your site… Continue reading Motion Invest case study: maximizing ad revenue: switching your AdSense site to Ezoic

Welcome back to another podcast recap. The news has mostly been focused on a few hot topics and we cover how those stories have evolved. This week we have some news from Google’s CEO on the future of Google, ChatGPT versus the world, and what value Facebook brings to publishers. You can watch the episode… Continue reading The Publisher Lab: Search to Evolve Over Next 10 Years, Legal Woes for ChatGPT & AI, & Value of Facebook to Publishers

How eco-friendly is your website? It’s not something I see often discussed in the world of digital publishing, but every website, every web page, has its own carbon footprint, and how many people visit that page increases its size. The average size of a web page has increased from 468 KB in 2010 to over… Continue reading How Leap is Saving the Planet

Here are our recommendations to use ChatGPT for new websites.

The Ezoic Levels dashboard has 2 new updates to help you achieve your goals and get the most current information possible as you create content.

Here are 6 unique ways to get more traffic to your website.

Are you looking for a place to meet others in the niche website and affiliate marketing industry to both network with and learn from? Affiliate Gathering is the United Kingdom’s largest gathering of content creators and niche website entrepreneurs. Its debut was last year and it’s shaping up to be even greater this year. We… Continue reading Ezoic is giving away free tickets to Affiliate Gathering

Learn practical ways to use ChatGPT for social media including content creation, data analytics and more.

We’re back with another episode of the Publisher Lab! This week, Tyler Bishop and Whitney Wright discuss the completion of the Google March 2023 broad core update and misconceptions about algorithm updates, Bing gaining on Google’s search lead, and Elon Musk (along with 1,000 others) calling for a pause on the development of AI. If… Continue reading The Publisher Lab: Core update misconceptions, Bing gaining on Google’s search lead, & Elon Musk urges an AI pause

Here are our top tips to use ChatGPT for email.

Page Booster, part of an Ezoic SEO tool, helps you identify low-performing pages and instantly boost the

Here are 3 ways to use ChatGPT for web development or simple coding projects.

Want to make your WordPress site look better but worry about the bulk and slowdown caused by block-extenders, themes, and plugins? Fortunately, ChatGPT takes the technical knowledge needed to do this and can even help you eliminate slow page builders or expansive block libraries. Here’s the problem that most sites without WordPress development experience will… Continue reading How ChatGPT Can Add Style To WordPress & Speed Up Load Times

Welcome back to another week of the Publisher Lab podcast with Tyler Bishop and Whitney Wright. The rainy weather in California is certainly causing some infrastructure issues but we were finally able to make it to the office to record the podcast. Bunkering down inside from the rain does mean more people were probably on… Continue reading The Publisher Lab: Meta’s Twitter replacement, GPT-4, & TikTok enters search ad market

The other day, I watched a classic movie with an ambiguous ending. Curious about the explanation, I looked up some analysis and commentary on it. The first page I clicked on was full of ads. There was every kind of ad imaginable — floating videos, static side rails, pop ups, you name it. I couldn’t even see… Continue reading Why Increasing Your # of Site Placeholders Can Earn You 66% More Revenue

Google recently confirmed a broad core algorithm update is currently being rolled out. This is the first algorithm update for 2023 and the first one in over half a year. Google announced in the tweet that it would update its ranking release history page when the rollout is complete.  What will be the result of… Continue reading Google Announces March 2023 Broad Core Update

There are literally countless ways to optimize your site, and lots of those ways depend on countless other variables: make your content shorter/longer, publish more/less often, optimize your content more for SEO, etc. But there are plenty of concrete, proven ways to optimize your site that simply work. Here are 7 quick steps you can… Continue reading 7 Quick Steps To Optimize Your Site in 7 Minutes or Less

While Ezoic’s ad technology may be its most recognizable product, did you know you can leverage AI even more to enhance your site’s performance? Ezoic’s AI placeholders are cutting-edge technology that intelligently and automatically adds potential ad locations to your website pages. This process takes into account various factors to optimize ad placement for increased… Continue reading How Ezoic’s AI Placeholders Work

We have another episode of the Publisher Lab for you, and this week, we’re talking about Duck Duck Go’s new AI release, investing in newsletters, using AI for SEO, and the surprising trend of ad rates despite what the market looks like. It’s an interesting time to be in digital publishing and tech right now… Continue reading The Publisher Lab: DuckDuckGo’s new AI, investing in newsletters, using AI for SEO, & ad spending sees an increase

Back when I first started publishing on my first site over 10 years ago now, I thought I was an SEO expert because I learned there are these things called “keywords” that “search engines” like “Google” use to rank sites.  Yeah — I was basically an expert. *Cue uproarious laughter As you know, SEO is an extremely… Continue reading The Next Generation of Content: How To Use ChatGPT to Instantly Improve Your Site’s SEO

Ezoic recently finished a study about ad mediation with our publishers, and the results were illuminating. Here, you’ll see how using ad mediation on your site will help it grow faster. We look at two cohorts of publishers: one cohort (722 domains) that enabled ad mediation in the last 12 months, and another cohort (3502… Continue reading Here’s Proof Sites That Use Ad Mediation Can Grow Faster Than Sites Without It

The other day, I was speaking with an Ezoic publisher who was having difficulty with their site’s advertisements. For some reason, they kept seeing a specific video ad they didn’t like loaded on their pages. They were worried this was negatively affecting user experience, and had restricted and limited some of the ads Ezoic would… Continue reading How Ezoic Uses AI To Make Your Ads Better and More Valuable

If you open your Ezoic dashboard, you can spend literally all day poking around, running reports, toggling settings, and changing just about every single aspect of your site if you wanted to.  But not every setting or tool is equal; some provide basic changes, while other settings and tools can (if used correctly) cause your… Continue reading 10 Ezoic Dashboard Tricks To Help Your Site Make More Money

In times of lowered revenue and uncertain advertiser rates, it’s more important than ever for publishers to maximize every possible revenue source. But what else can you do? Write more content, make more videos, do more work?  Perhaps. Or you could simply integrate a few of Ezoic’s top-performing tools into your site with virtually no… Continue reading How to Get Traffic Instantly By Uploading Your Videos to Humix

Not every ad placeholder is made equal. If you simply shove as many ads as possible on your site, you may earn more in the short term, but burn your audience and cause them to ditch your site entirely in the long run. But there are several ad units that simply work; they have become… Continue reading The Top 5 Highest-Earning Ad Units and How They Affect Your Site Revenue

This week on the Publisher Lab, Whitney Wright and Tyler Bishop continue the discussion on generative AI and also touch on Meta’s new ad-targeting transparency announcement. You can listen to the podcast here and watch the video accompanying it here. Google publishes new article about AI-generated content Google Search Central Blog recently published an article… Continue reading The Publisher Lab: the rise of generative AI and Meta ad-targeting transparency

It is tough to fully optimize your site. Pieces break down. Tools don’t mesh well together. Another Google algorithm hits your site. Your pages begin loading slowly and you have no idea why. In the meantime, you and your team still have to create content, connect with your audience, and keep the business running in… Continue reading Ezoic Just Made a Button To Instantly Optimize Your Site. Here’s How It Works (and Why You Should Turn It On Today)

Here’s a simple guide on how to use ChatGPT in your website’s content strategy.

This week on the podcast we discussed clickbait ads and, the hottest topic in digital publishing news right now, ChatGPT and Google’s new clapback, Bard. Additionally, it seems Google has altered its perspective on AI-generated content. But first, let’s chat about clickbait and malicious ads. You can watch the podcast on YouTube or listen here,… Continue reading The Publisher Lab: clickbait ads, Microsoft ChatGPT and Google Bard

The latest episode of The Publisher Lab talks about ChatGPT and its role in digital publishing.

Here are our top tips to create a simple faceless YouTube channel that can make you extra revenue.

The Publisher Lab is back after a two-year hiatus! Tyler Bishop and Whitney Wright come together to discuss a new era of search and AI, and the anti-trust lawsuit against Google. The Publisher Lab podcast returns Like all media right now, The Publisher Lab is experiencing a reboot. Due to bandwidth limitations, the pandemic, and… Continue reading The Publisher Lab: a new era of search and AI, plus a Google antitrust lawsuit

If you see your site getting traffic from the source labeled android.googlequicksearchbox, you may be confused and asking yourself what that is exactly. On the other hand, you may be seeing publishers bragging about all their traffic from it. Like any other publisher, you want to know how people are getting to your site. If… Continue reading What is Android.GoogleSearchBox as a Source and How to Get More Traffic

Here are 6 newsletter ideas for content creators. It can be difficult to keep emails interesting and engaging, so here are some easy ways to do so.

I created my first website in 2012. It was meager, plain, even boring; the content was written by a nervous amateur writer afraid of the slightest criticism. I never got more than 30 views in a single month, and looking back, it’s easy to see why.  In the ten years since, I’ve built far bigger… Continue reading A Quick, Easy Way to Do a Site Review (so You Can Have a Better 2023)