Generate more revenue from your audience
Unlock the value in your lists and registered users. Work directly with advertisers, build revenue independence, and keep your audience where it belongs — in your hands.
Plugged into the identity and demand partners that matter
Use first-party data, the easy way
End-to-end, the simplest way to bring your audience lists into the programmatic process — without sharing or compromising your data.
Link your premium audience with the highest-bidding advertisers
One connection to the identity providers the world's most competitive advertisers buy through — turning complex ad-ID integration into a single step.
- One connection, every major ID protocol
- Activate in a single step
- No data-engineering project required
Securely upload, hash, and activate your lists
Upload your audience lists — or connect via API, email integration, or plugin — and ezID securely hashes them into privacy-preserving identifiers for programmatic demand.
- Securely hashed by privacy-preserving protocols
- Only hashed data is ever stored
- Emails and phone numbers never compromised
Turn more visitors into known users
Convert visitors into subscribers and logged-in users, then activate that audience anywhere you already work.
Convert more visitors
Ezoic's Google One Tap integration gives visitors a familiar, one-tap way to subscribe or log in — turning more of your traffic into known, addressable users.
Adapts to every email provider
Instantly generate the variables your audience maps to — links, campaigns, logins and more — ready to drop into your email platform like any personalized field.
Build revenue with fewer gatekeepers
First-party data lets your site identify and prove the value of its audience — generating higher bids for a limited resource.
Connected first-party data earns the most
Display ads earn meaningful revenue for nearly every site — but sites with audience lists miss the most valuable impressions when those lists aren't connected to ad identity protocols. ezID is the fastest, easiest way to unlock that revenue.
- +41% with ezID and connected first-party data
- +13% with ezID alone
- Supply-path optimization, built in
Grow revenue you own
Display ads offer meaningful revenue to nearly every website — ezID makes sure your audience's value isn't lost to middlemen.
Supply path optimization (SPO)
SPO is programmatic's push to streamline ad buying. As data-privacy law has matured, first-party data has paved the way for fewer middlemen and more revenue for sites — SPO and first-party data go hand in hand.
Zero-friction setup
Activate ezID as easily as uploading a file or flipping on an integration — no engineering project, no disruption to your site.
No third-party cookies required
ezID works without third-party cookies, so your monetization keeps performing as the open web moves past them.
Privacy-first
Privacy-preserving protocols keep raw data in your hands — only hashed identifiers are ever shared.
Explore the platform
ezID lifts every impression — pair it with the rest of the products that monetize your site.
Build your revenue
You built your audience, and your brand earned their trust. Make sure that value isn't lost in the ad-buying process — get started with ezID.