Ezoic Blog

How To Get High PageSpeed Scores With Site Speed Accelerator’s Recommended Settings Ezoic recently launched the Site Speed Accelerator—the first tool of its kind that uses machine learning to continuously improve your website’s speed. With a click of a few buttons, you can instantly implement site speed best practices, dramatically increase Google PageSpeed Insights scores,… Continue reading How To Get High PageSpeed Scores With Site Speed Accelerator’s Recommended Settings

The 10 Best WordPress Speed Optimization Plugins For 2020 Website speed and optimization has been a hot topic throughout the past year. With recent announcements like Chrome’s badge of shame for slow sites (seen below, left) and Search Console’s new speed report (right), I believe we’re going to see the discussion around site speed become… Continue reading The 10 Best WordPress Speed Optimization Plugins For 2020

Ezoic’s New Site Speed Accelerator Ensures A High Google Speed Score In recent years, we have seen the questions publishers ask most frequently about SEO center around site speed and its relationship to search rankings, revenue, and user experiences. Site speed and speed scores within tools like Google’s PageSpeed Insights have become a fixation for… Continue reading Ezoic’s New Site Speed Accelerator Ensures A High Google Speed Score

[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″][et_pb_text admin_label=”Text”] Use Popular Social Media Platforms to Increase Website Traffic In 2020 It is more important than ever to own your content and avoid reliance on “Big Tech” to house your content or drive your traffic. Using popular social platforms to increase web traffic is different than turning over… Continue reading Use Social Media Platforms to Increase Website Traffic In 2020

Does website speed actually affect SEO?  Here’s What Publishers Said… Does website speed affect SEO?  Publishers are increasingly interested in site speed as a mechanism for SEO in Google Search. There are a large number of ranking factors that go into Google search rankings according to Google’s webmaster guidelines and site speed is considered a… Continue reading Does Website Speed Actually Affect SEO? We Asked Publishers…

How To Change Affiliate Links To Rel=Sponsored Like Google Wants Google Search updates like Penguin, which targeted PBNs, and Google webmaster guideline terms, like YMYL (Your Money, Your Life) and E-A-T (Expertise, Authoritativeness, and Trustworthiness), have been movements by Google to prevent bad actors from spamming search results with self-serving, low-quality results. Have these methods… Continue reading How To Change Affiliate Links To Rel=Sponsored Like Google Wants

This is a guest article from professional blogger, Sharon Gourlay, the founder of digitalnomadwannabe.com. Why Increasing Your Relevance Can Bring Increased Revenue Keeping readers on your blog for longer is one of the key targets that many bloggers have. After all, if they’re reading, they’re also potentially clicking and that means revenue when it comes… Continue reading Why Increasing Your Search Relevance Can Bring Increased Revenue

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.0.5″][et_pb_row admin_label=”row” _builder_version=”4.0.5″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.0.5″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” header_2_font_size_tablet=”” header_2_font_size_phone=”” header_2_font_size_last_edited=”on|phone”] Guide To The Display Lumascape For Publishers If you’re a digital publisher, an advertiser—or both—chances are at some point you have run across the Display Lumascape. At first glance, its incredibly overwhelming to look… Continue reading The Publisher Guide To The Display Lumascape

What To Know When Buying Or Selling A Content Website If you want to buy or sell a website, you probably have a lot of questions and concerns, especially if you’re considering it for the first time. When buying or selling a website, you’re doing what real estate investors often do. You’re assessing a property… Continue reading What To Know When Buying Or Selling A Content Website

What Google Says About Site Speed And SEO Some of the most frequent questions publishers ask about SEO currently center around site speed and its relationship to search rankings. Site speed has even become a fixation for publishers, and I understand why. With free tools like Google Lighthouse and PageSpeed Insights, site speed audits are… Continue reading What Google Says About Site Speed And SEO

How To Sell Sponsored Content To Brands (aka Branded Content) Publishers who have been in the digital publishing game for over a decade are typically experts at creating content and knowing their audience. That expertise within such a narrow field can occasionally give publishers blinders to emerging opportunities to grow revenue and capitalize on growing… Continue reading How To Sell Sponsored Content To Brands That Readers Want

Why Server-Side Data Is Better Data Than Google Analytics Data If you work for a publisher or manage a website in general, you’re probably really familiar with Google Analytics. Even if you haven’t used it, you’ve most likely been exposed to it because of its near-universal use across 91.93% of sites on the internet. While… Continue reading Why Server-Side Data Is Better Than Google Analytics Data

This is a guest article from renowned blogger, Shabbir Nooruddin. Using On-Page SEO To Create More Successful Content A huge part of ranking in Google and other search engines is properly structuring your content. This includes structuring the meat of the content itself, as well as formatting for both website visitors and search engines. This… Continue reading Using On-Page SEO To Create More Successful Content

Ways websites can get attention, links, and traffic The tactics I’m going to take you through today are seen frequently in traditional marketing. Companies think about objectives like getting leads, getting press, and growing a brand. However, many techniques used in marketing can also serve the purpose of generating website traffic or attention that can… Continue reading 5 Proven Ways Websites Can Get Attention, Links, and Traffic

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″ _i=”0″ _address=”0″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” _i=”0″ _address=”0.0″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” _i=”0″ _address=”0.0.0″ custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.29.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ _i=”0″ _address=”0.0.0.0″ header_2_font=”Oswald Light||||||||”]This is a guest blog from renowned blogger, Shabbir Nooruddin. How To Do A Quantitative Competitor Analysis For Your Website In my earlier post on how I… Continue reading How To Do A Quantitative Competitor Analysis For Your Website

This is a guest blog by online entrepreneur, Shabbir Nooruddin. How to write great content for your site It is easy to write an article, but writing with purpose and giving your readers what they want takes time and patience.  An authoritative article will require extensive research. Today, I will outline how to go about… Continue reading How to Write Content That Is The Optimal Length For SEO

Why these commonly missed website speed optimizations go unnoticed The world of digital publishing is constantly changing. In recent years, website speed has become one of the topics that many have become fixated on—tools like PageSpeed Insights and Lighthouse provide site speed audits from Google that are one of the many reasons it’s been brought… Continue reading 5 ways to make a website faster that most publishers aren’t doing

This is a guest blog written by popular niche blogging expert, Spencer Haws. The Different Ways To Monetize A Niche Site Monetizing your website is the name of the game. You can have unlimited traffic, a huge email list, and millions of social shares. But if you don’t have a way to make money, then… Continue reading The Different Ways To Monetize A Niche Site

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″ _i=”0″ _address=”0″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” _i=”0″ _address=”0.0″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” _i=”0″ _address=”0.0.0″ custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.29.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ _i=”0″ _address=”0.0.0.0″ header_font=”Oswald Light||||||||”] Guest blog by the lead of digital acquisitions and mergers at yellowHead investing, Doron Wolffberg. The information below does not constitute investment advice; nor is it… Continue reading How Do You Buy & Monetize an Existing Website As An Investment?

How Do I Put Ads On My Site That Increase In Value? Most website owners or brands who choose to monetize their sites through display ads want to know how to get the most value out of them. Or better yet, they would love for ads on their site to increase in value over time. But,… Continue reading How Do I Put Ads On My Site That Increase In Value?

What Website Analytics Reports Are Best for Boosting and Monitoring Ad Earnings? Website analytics reports are essential for growing and boosting publisher ad earnings. Knowing what reports and metrics can lead you in the right direction is crucial. Simply understanding where revenue is coming from, what is likely to generate higher ad earnings, and what… Continue reading Website Analytics Reports for Boosting and Monitoring Ad Earnings

5 Social Media Marketing Strategies to Look For in 2020 Social media is a globally-dominating phenomenon. It has changed the way we buy, sell, consume, and interact with brands, people, and products. Social media marketing is an industry that is not slowing down for growth or opportunity. But, social media marketing is always changing. In… Continue reading 5 Social Media Marketing Strategies to Look For in 2020

[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″][et_pb_text admin_label=”Text”]This is a guest blog from Shabbir Nooruddin, a successful online entrepreneur and content creator. Keyword Research For A Niche Site The key to any successful organic site strategy is keyword research. Whether you’re building a micro site that is concerned with something very specific, or you’re building a… Continue reading How This Content Creator Does Keyword Research For A Niche Site

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22.3″][et_pb_row admin_label=”row” _builder_version=”3.22.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″][et_pb_text admin_label=”Text” _builder_version=”3.22.7″ header_font=”Oswald Light||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat”] Guest blog from Ezoic user, Sharon Gourlay of DigitalNomadWannabe.com Optimize Your Existing Articles And Generate Higher Revenue Want more advertising income? The easiest way to do this isn’t actually by adding more content to your site, but… Continue reading Optimize Your Existing Articles And Generate Higher Revenue

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22.3″][et_pb_row admin_label=”row” _builder_version=”3.22.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″][et_pb_text admin_label=”Text” _builder_version=”3.22.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” header_font=”Oswald Light||||||||”] This is a guest blog from successful online entrepreneur, Shabbir Nooruddin. How do you make money from affiliate marketing and ad revenue? The dream of many investors is having an income source that makes money while they… Continue reading How Do You Make Money From Affiliate Marketing and Ad Revenue?

Content Marketing Trends in 2020 You Should Know About Last week I attended Content Marketing World 2019 in Cleveland, Ohio. There were hundreds of speakers and breakout sessions covering everything from influencer marketing to artificial intelligence. It’s a conference where content marketing trends are on full display and a great place to seek out what… Continue reading Content Marketing Trends in 2020 You Should Know About

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22.3″][et_pb_row admin_label=”row” _builder_version=”3.22.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″][et_pb_text admin_label=”Text” _builder_version=”3.22.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” header_font=”Oswald Light||||||||”] Guest post from blogger, Sharon Gourlay, founder of digitalnomadwannbe.com.  Using SEO To Help New Blog Posts Make More Money You’ve got your blog set up and earning well from advertising. No doubt you wonder, how can you… Continue reading Using SEO To Help New Blog Posts Make More Money

The Top Website Tools That Publishers Are Actually Using The landscape of digital publishing is constantly evolving. The same way you built and grew a website in 2008 has drastically changed over the past decade and will continue to change. The same can be said about the technologies and website tools that publishers are using… Continue reading The Top Website Tools That Publishers Are Actually Using

Tips To Quickly Rank High In SEO So That Google Sends You Traffic Publishers are constantly looking for ways to make their content rank higher in SEO; meaning having their content get more traffic from Google searches. For a publisher, there are few things more satisfying than nailing the SEO on a new article so… Continue reading Tips To Quickly Rank High In SEO So That Google Sends You Traffic

How Niche Website Owners Feel About The Future of Publishing Ten years ago, starting a niche website on a topic that you were passionate about could have delivered untold dividends today. You could write about anything you were passionate about, and if there were others out there seeking this information, you might have been in… Continue reading Tips From Niche Website Owners On Growing A Site In 2020

What are Meta Tags & Website Categories? Meta tags are small bits of texts that describe a page’s content. These tags don’t appear on the webpage itself, but instead, they exist in the page’s code. Most people know of meta tags from the blogging world, where bloggers tag their articles with certain category tags they… Continue reading Grow Your Website Using Data From Categories & Ezoic

In a search landscape dominated by thousands of websites, as a publisher, you may be wondering how you’re going to compete with the big guys and grow a niche site from scratch.  My secret to successfully building an internet-based business is niching down. Finding a good niche is often the key difference between a successful business… Continue reading How to Find Your Niche for an Online Business (My Experience)

Guest blog by Spencer Haws from Niche Pursuits. Over the course of the last several months, I have been building a site from scratch that is now making over $1,000 a month. In fact, last month it made $1,218.  Now, for some of you that may not be much money.  For others, that’s a pretty… Continue reading 8 Steps to Building a Site That Makes Over $1,000 a Month

 ‘Stories’ have taken over as the preferred way for social media users to view, interact with, and share information. In 2018, TechCrunch published an article that stated Stories grew 15 times faster than feeds from Q2 2016 to Q3 2017. The pioneer of the Story was Snapchat, which introduced Stories in October 2013. This was… Continue reading How to Create a Custom AMP Story for WordPress Using Photoshop, HTML, and CSS

If you’re looking into a static cache policy for your website, there’s a very good chance you are doing so because of a recommendation from Google Pagespeed Insights. While these PageSpeed Insights recommendations aren’t a magic fix for improving site speed, a static cache policy has the potential to make your website faster. Below, I’ll… Continue reading How To Use A Static Cache Policy To Improve Website Speed

Scams are older than the internet itself. Unfortunately, anyone who has pioneered any area of the online space can tell you that all ripe fields are filled with those looking to take advantage of newcomers to the space. For publishers, this often comes in the form of “expert” consultants or 3rd party vendors claiming to… Continue reading Avoid These SEO Consultant, Ad Network, and Marketing Scams

How much will advertisers pay for a website visitor? The quick answer is that the price advertisers pay per visitor varies. With the percentage of money spent on programmatic ad bidding auctions increasing every year, people want to know: “Am I getting paid the right amount for the ads that are showing on my website?… Continue reading How Much Will Advertisers Pay For A Website Visitor?

How Important Are Ad Demand Sources To Total Ad Revenue? One of the most commonly misunderstood and mysterious elements of publishing is the ad ecosystem. The lack of transparency only adds to the trouble that publishers often have in understanding exactly what ads are showing on their sites, what they are being paid for those… Continue reading Are Ad Demand Sources Responsible For High Website Revenue?

Pre-connecting origins can improve website speed for visitors. On some sites, this may be an immeasurable amount of improvement. On others, it may offer real benefits. Below, I’ll show you how to do it yourself. If website performance optimization is what you’re after, pre-connecting origins is a quick and easy thing to check off your… Continue reading Boost Your Website’s Speed by Pre-Connecting Origins

According to recent stats by DemandSage article, YouTube has more than 2.6 billion active users as of 2023. However, though there are over two and a half billion people on YouTube, it’s not a guarantee that your content will be seen — there are millions of YouTube publishers battling each other for views and the… Continue reading How to Create a Captivating YouTube Thumbnail in Photoshop

Is Digital Content Getting More or Less Valuable? Digital content is not going away any time soon, but the question of whether or not it’s going to become more or less valuable depends on who you ask. There’s a general consensus within the publishing industry that “content is king.” But, which types of digital content… Continue reading Is Digital Content Getting More or Less Valuable?

John Mueller of Google is referenced often in the world of SEO. Recently on a Google Webmaster Hangout, Mueller was asked what to do if a site is suffering a traffic loss due to Google’s June 2019 Core Algorithm update. Mueller’s answer was in line with the all-too-familiar vagueness surrounding Google’s updates. He said there… Continue reading Google Webmaster Guidance On Building High-Quality Sites

Mobile Website Optimization Errors That Cost Publishers Traffic & Money One of the biggest factors that lead to website optimization errors is that publishers are often publishing their content from laptop and desktop computers. Why is this a problem? Because the majority of internet traffic is now mobile traffic. Mobile website optimization is easily overlooked,… Continue reading Mobile Website Optimization Errors That Cost Publishers Traffic & Money

How To Add Authority To Your Website For YMYL Topics Instantly If you search the web for ways to improve authority on YMYL (Your Money, Your Life) topics, the top results are various blogs that focus on SEO advice. The majority of these blogs take a marketer’s approach to website authority, emphasizing the addition of… Continue reading How To Add Authority To Your Website For YMYL Topics Instantly

How The June Google Core Update Impacted Digital Publishers (2019) Google has made a regular practice of announcing “core” search algorithm updates several times a year. Philosophically, Google’s webmaster team has strayed from naming or discussing details around what these “core” updates specifically impact. The June 2019 Google Core Update was no exception. The only difference… Continue reading How The June Google Core Update Impacted Digital Publishers (2019)

Be A Successful Online Publisher In 2019 Using Tips From These Sites The digital ecosystem is constantly changing and we often talk about the growing complexity of all the different disciplines online publishers have to master to keep up. Some sites, brands, and content creators have been around since Google was a fledgling start-up, while… Continue reading Be A Successful Online Publisher In 2019 Using Tips From Popular Sites

[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″][et_pb_text admin_label=”Text”] Will Apple & Google Anti-Tracking Updates Affect Publishers? Data collection and distribution regulations are constantly tightening, and it seems as if they’re only likely to become stricter. With these changes, how will Apple and Google anti-tracking updates impact the ability for digital publishers to monetize their sites with… Continue reading Will Apple & Google Anti-Tracking Updates Affect Publishers?

How To Launch And Grow A New Niche Website Launching a new niche website can be a fun and exciting venture. Niche content websites are responsible for a large portion of the content found in search engines across the globe and can generate large amounts of income for publishers that are able to grow and… Continue reading How To Launch And Grow A New Niche Website Quickly

A Content Writing Guide To Improve SEO and Visitor Engagement It’s no mystery that your content is the most important factor in engaging your audience. What’s more, visitor engagement directly impacts your revenue, SEO, and future traffic. That said, one of the hardest — and most subjective — things to measure is if your content… Continue reading A Content Writing Guide To Improve SEO and Visitor Engagement

Is Time To Interactive (TTI) Impacting Website Revenue & Performance? One of the emerging website metrics that publishers are beginning to pay close attention to is Time to Interactive (TTI). It’s a website speed measurement that has gained fast popularity through its inclusion atop Google’s latest Pagespeed Insights reports. The metric itself looks at the… Continue reading Does Time To Interactive (TTI) Impact Website Revenue & Performance?

How To Redirect and Change WordPress URLs To Improve SEO For most aspects of digital publishing, keeping things simple is a sound philosophy. Easy navigation, uniform layout, and clear-cut content structure are all likely to improve experiences for readers and help with SEO. The same is true for your WordPress URLs: generally, shorter URLs perform… Continue reading How To Redirect and Change WordPress URLs To Improve SEO And Prove It!

What Content Niche & AdSense Topics Produce The Highest Earnings? We’ve previously discussed how to identify which content is your highest-earning and write about subjects that are likely to produce higher income. Now, I’ll show you how to specifically target high earning content and AdSense topics that will likely help you produce higher ad earnings… Continue reading What Content Niche & AdSense Topics Produce The Highest Earnings?

What To Know When Buying Or Selling A Content Website If you want to buy or sell a website, you probably have a lot of questions and concerns, especially if you’re considering it for the first time. When buying or selling a website, you’re doing what real estate investors often do. You’re assessing a property… Continue reading What To Know When Buying Or Selling A Website

Which WordPress Plugins & Themes Can Speed Up Your Website? Do you keep getting pagespeed reports that show that your website could be faster? You and everyone else that owns a website. In analyzing Google’s mobile Pagespeed Insights scores for major publishers from across the web, we learned that the average mobile speed score was… Continue reading Which WordPress Plugins & Themes Can Speed Up Your Website?

Tips To Quickly Rank High In SEO So That Google Sends You Traffic Publishers are constantly looking for ways to make their content rank higher in SEO; meaning having their content get more traffic from Google searches. For a publisher, there are few things more satisfying than nailing the SEO on a new article so… Continue reading Tips To Quickly Rank High In SEO So That Google Sends You Traffic

3 Experts Debate SEO Best Practices For Publishers In 2019 Recently, we had a chance to bring together 3 leading experts that are actively working in the field of SEO for major publishing brands. These experts debated the most popular topics in SEO as a part of a panel hosted at Pubtelligence. Pubtelligence is a… Continue reading 3 Experts Debate SEO Best Practices For Publishers In 2019

How To Write Website Content That Will Produce Higher Earnings Publishers often understand that website content is king. What’s more, it’s easy to see that certain types of content produce a lot higher ad earnings than others. However, it’s always a surprise to learn that the vast majority of publishers actually wrongly attribute their highest… Continue reading How To Write Website Content That Will Produce Higher Earnings

How To Serve Images In Next-Gen Formats Using WordPress If you’ve run a Google Pagespeed Insights report on your website recently it’s likely that you’ve seen “serve images in next-gen formats” as a recommendation. Next-gen image formats are file formats that often include compression information embedded in modern browsers that allow website images to be… Continue reading How To Serve Images In Next-Gen Formats Using WordPress

Digital Publishing Experts Outline The Future Of Publishing At Pubtelligence, a digital publishing event hosted at Google in New York, attendees had the opportunity to hear industry leaders discuss hot topics in digital publishing and ask pressing questions to digital publishing experts. Topics included AMP, PWAs, social networks, regulation, digital ad rates, SEO, and much… Continue reading Digital Publishing Experts Outline The Future Of Publishing

[et_pb_section fb_built=”1″ _builder_version=”4.0.4″ hover_enabled=”0″][et_pb_row _builder_version=”4.0.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.0.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″] Clever Digital Publishing Strategies That Have Actually Worked Digital publishers know that the online publishing industry is constantly changing: GDPR, ads.txt, Google algorithm updates, AMP, PWAs, the rise of mobile traffic. This means that digital publishing strategies… Continue reading Clever Digital Publishing Strategies That Have Actually Worked

Why You Should Learn SEO Yourself & Avoid Major Pitfalls Teaching yourself SEO can seem daunting. Whether you’re just trying to understand the basics of optimizing content for search engines or attempting to develop the more advanced skills necessary to successfully compete against other popular sites in search results, knowing where to start the learning process… Continue reading Why You Should Learn SEO Yourself & Avoid Major Pitfalls

How To Handle Outdated Content, Earn More Traffic, & Grow Ad Earnings Publishers already know that working on SEO, writing really great content, and staying on top of publishing trends is important to their website’s success. However, what some seasoned publishers may not know is that they actually have a secret weapon: a mature website with… Continue reading How To Handle Outdated Content, Earn More Traffic, & Grow Ad Earnings

Can Small Websites With Low Domain Authority Outrank Large Sites In Google? With Google regularly announcing new core algorithm updates, one of the most common things I hear from independent web publishers is their concern that search results are becoming increasingly dominated by large websites. There is a fear that small or medium-sized will lose… Continue reading Can Small Websites With Low Domain Authority Outrank Large Sites?

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.0.47″][et_pb_row admin_label=”row” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″][et_pb_text admin_label=”Text” _builder_version=”3.21.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ header_font=”||||||||” header_2_font=”||||||||” header_2_font_size_last_edited=”on|tablet” header_2_font_size_phone=”28px”] How Google’s Recent Algorithm Update Impacted Publishers Google recently confirmed an update to its core search engine algorithm starting on March 12, 2019. While Google no longer names their updates, they have been confirming… Continue reading Google’s Algorithm Update Impact On Digital Publishers (March 2019)

Quickly Diagnose Drops in Google Rankings You’ve noticed your site experienced a significant drop in Google rankings. Was it something you did? Are your pages displaying correctly? Is it a specific page or the entire website? Is the loss confined to new users or return visitors? Everyone immediately jumps to the conclusion that they’ve been… Continue reading How To Diagnose Google Rankings Drops Quickly

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.3″ header_2_font_size=”28px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ header_2_font_size_tablet=”” header_2_font_size_phone=”” header_2_font_size_last_edited=”on|phone” z_index_tablet=”500″] Google announced plans to transition its ad exchange (AdX) and industry-leading ad server (Ad Manager/DFP) to a first-price auction starting initially on May 6, 2019. Prior to this announcement, Google carried the… Continue reading What A Google First-Price Auction Means For Digital Publishers

What SEO For Publishers Looks Like In 2019 SEO for publishers is changing. It can be difficult to keep up with Google algorithm changes, but even more difficult when you start accounting for all the ways Google search engine results pages (SERPs) are changing alongside ranking factors. Publishers are particularly affected by changes that display… Continue reading What SEO For Publishers Looks Like In 2019

  Improve Site Speed By Lazy Loading Images & Serving Next-Gen Formats We’ve shared a few recent blogs on how to improve site speed. Last week, I covered how to optimize CSS. This week, I’ll walk you through how to configure images on your website to dramatically improve website loading times without hindering image quality.… Continue reading Improve Site Speed Scores By Lazy Loading Images & Serving Next-Gen Formats

The State of Programmatic Revenue in 2019 Programmatic advertising is quickly taking over as the preferred way for both advertisers and publishers to buy and sell advertising space. Programmatic advertising — or the digital automation of purchasing advertising inventory — provides scale to the growing digital advertising market through real-time bidding, advanced audience targeting and… Continue reading The State of Programmatic Revenue in 2019

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.0.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” z_index_tablet=”500″ hover_enabled=”0″] How To Optimize Critical CSS To Make Your Website Faster Ever ran a website speed test and realized that half of the stuff on the list of things to improve don’t seem to be things that… Continue reading How To Optimize Critical CSS To Make Your Website Faster

Why Just AB Testing AdSense Ads Can Actually Lower Ad Rates It makes sense that if you’re a digital publisher that leverages AdSense that you might want to test various ad locations and ad sizes to see which ones yield the best results. While stuffing a bunch of ads on the page can surely harm… Continue reading Why Just A/B Testing AdSense Ads Can Actually Lower Ad Rates

6 Content Creators That Are Changing Digital Publishing in 2019 I believe I would be hard-pressed to find a content creator that wants to produce boring content that is stagnant and unprofitable. Publishers are consistently working hard to rank higher in searches, provide a more valuable experience to users, and increase their total revenue. This… Continue reading 6 Content Creators That Are Changing Digital Publishing in 2019

What You Can Learn From Google Search Patents & Voice Search For most publishers, keeping up with Google’s algorithm changes is critical for maintaining traffic and sustaining revenue. Understanding how Google Search works is probably one of the most valuable ways of keeping your website on the right path as shifts in the algorithm happen.… Continue reading What You Can Learn From Google Search Patents & Voice Search

What Is Web Personalization In Digital Publishing & Where Does AI Fit? When you hear ‘web personalization,’ what comes to mind? Sorry to my friends in the UK that would spell it, ‘personalisation’. Web personalization, or using data and information to change the experience for a digital visitor, is a hot topic amongst brands and… Continue reading What Is Web Personalization In Digital Publishing & Where Does A.I. Fit?

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.0.47″][et_pb_row admin_label=”row” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″][et_pb_text admin_label=”Text” _builder_version=”3.21.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ header_font=”||||||||” header_2_font=”||||||||” header_2_font_size_last_edited=”on|phone” header_2_font_size=”28px” header_2_line_height=”1.1em”] Get Google To Index URLs & Discover Penalties In The New Search Console Google recently sunset the old version of their Search Console tools and migrated all webmasters over to the “new version”… Continue reading Get Google To Index URLs & Discover Penalties In The New Search Console

What Are PWAs? Are They Faster? Are They A Search Ranking Factor? You’ve probably been hearing a lot more about PWAs (Progressive Web Apps) recently as large platforms, like Google, have helped push them to the forefront of conversation about the mobile web. It’s a topic of major interest for publishers. Since the majority of… Continue reading What Are PWAs? Are They Faster? Are They A Search Ranking Factor?

9 Reader Engagement Ideas from Popular Websites Creating high-ranking content is important to a lot of digital publishers that rely heavily on Google Search for traffic. Often, content creators will fail to fully understand just how important it is to generate real reader engagement with that same content. Visitor engagement is directly correlated with better SEO… Continue reading 9 Reader Engagement Ideas from Popular Websites

What Websites That Tripled Display Ad Revenue Have In Common Digital publishers are often reliant on display ad revenue for a gross amount of their total revenue. Recently, we took a look at 50 Ezoic publishers that used our platform for exactly 1 year (in our 2019 Publisher Performance Report) to see how they faired… Continue reading What Websites That Tripled Display Ad Revenue Have In Common

Stats On If You Should Embed Video In Posts To Increase Engagement How do readers or visitors prefer to get their content? Every website’s audience is different. In fact, pretty much every type of visitor is different. What one visitor prefers another visitor might hate. Most publishers understand this paradigm, and for this reason, many… Continue reading Stats On If You Should Embed Video In Posts To Increase Engagement

Find Organic Keywords That Are Likely To Increase Traffic Quickly You want to increase organic traffic. You know that you should focus on high-volume, organic keywords – and even know which ones get the most traffic – but you still don’t know about all of your existing content. It’s getting some organic traffic for a… Continue reading Find Organic Keywords That Are Likely To Increase Traffic Quickly

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″] 2019 Digital Publishing Trends That Publishers Care About 2018 was a year filled with a lot of surprises for digital publishers. We saw digital ad rates hit an all-time high and industry regulation gain steam in… Continue reading 2019 Digital Publishing Trends That Publishers Care About