300×250 Ads Allowed Above The Fold On Mobile By Google

300×250 Ads Allowed Above The Fold On Mobile By Google

What does the Google 300×250 ad policy change mean?

This update will affect all publishers who leverage ads from Google AdSense & Google’s AdExchange on their websites. Head of Publisher Policy at Google, John Brown, was cryptic as always on Google’s motivation for this change.

> After careful review, we’ve determined that when 300×250 ads are implemented above the fold in a user-friendly way, the ads do not annoy, distract, or result in ad performance issues. **– John Brown, Google**

300×250 ads and viewability

How to take advantage of this 300×250 ad policy change…

What to expect next…

This is not the last change we expect Google to make this year as it relates to ad policy. As you may have heard, Google has even talked about adding [ad blockers to their next edition of Chrome](https://arstechnica.com/gadgets/2017/04/report-google-will-add-an-ad-blocker-to-all-versions-of-chrome-web-browser/). This is all a part of Google trying to reduce fraud and improve user experiences on the net. In theory, This makes the ecosystem be
In theory, this makes the ecosystem better for both advertisers, publishers, and users. However, it’s a tough task, despite some industry attempts to [get everyone on the same page](https://www.betterads.org/).
Either way, It’s my expectation that we will see Google alter their policy and enforcement of how ads are displayed multiple times for before the end of 2017. Only time will tell.
Questions about 300×250 ads allowed above the fold or ad testing? Leave them below. I answer back pretty quickly.