4 Ways Site Visitors Affect Your SEO & Revenue

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4 Ways Site Visitors Affect Your SEO & Revenue

1.) Site visitors bouncing back to Google is a bad thing

> What publishers don’t see is all the traffic that comes from our search engine to their site — only to quickly return to the search engine before the Google Analytics script on their site even records the visit.
> On some sites, this is 20% of the traffic coming from Google. There site load time prevents the script from loading fast enough and these visitors have come and gone before they even record the visit.
> — **Illya Grigorik, Google Webmaster Team**

Google made it rather clear that this is a negative signal, and part of the motivation for them adding a speed signal to their ranking algorithm later this year.
**There are really two ways publishers can guard themselves against this.**

1. Leverage additional analytics that record visits at the CDN-level (allowing them to see all visits, bounces, and load times)
2. Improve _time to interactive_ load times.

2.) Navigation bounces (internal bounces) = bad experiences for site visitors

What’s a navigation bounce?
We [talked more about them here](https://blog.ezoic.com/navigation-bounces-affect-seo-digital-revenue/). **Here’s a quick summary:**

> Navigation bounces are similar to a regular bounce where it tracks a user exiting quickly, but takes a more internally targeted approach. A navigation bounce tracks internal bounces over different pageviews. It looks at pageviews during a user session in which a user may go to the next page; only to quickly exit the site or navigate quickly to another page.

3.) Engagement time tells you what site visitors like the best

> Engagement time is the time recorded when website visitors are actively looking at a web page and interacting with it, but it excludes when users are quickly scrolling, waiting for a page to load, searching through navigation, or in other windows or tabs. It’s the time spent reading, watching video, filling out a form, or actively consuming content during a user session.

4.) How deep do your site visitors go?

Focus on the site visitor first

If there is one thing all of our research keeps revealing it is that publishers that focus on [objectively improving visitor experiences](https://blog.ezoic.com/ux-metrics-changing-view-visitors/) are the ones most poised to accelerate the growth of their revenue and traffic.
Confused? Have additional insights or questions? Leave them below. I will reply in the comments section.\[/et\_pb\_text\]\[/et\_pb\_column\]\[/et\_pb\_row\]\[/et\_pb\_section\]