Short Form vs Long Form Content Monetization Tips

Short Form vs Long Form Content Monetization

The right tool for the right job

- [Increasing rankings for your content in search results](https://blog.ezoic.com/increase-your-content-ranking-in-search-results/)
- [How to write long form content that ranks earns organic traffic](https://blog.ezoic.com/how-to-improve-seo-for-wordpress-posts/)
- [How to get old content to rank higher in search engines](https://blog.ezoic.com/how-to-improve-search-ranking-for-old-content/)

Conversely short form content may offer some better advantages to certain social media audiences — and in some cases — outlets that lend themselves to answers (Quora) and rich snippets (Google search).
Ultimately, **both are often under-monetized** because **publishers fail to account for how users interact and respond to this content** on their site. Here are some facts about user experience you should know before we go any further…

We did an entire web event on this subject in the video below

User experiences affect the value of short & long form content

Better monetize short form content

Understand Landing Pages better

Knowing which content is best to link to on particular landing pages can offer some really strong benefits. You can use Google Analytics to decipher some of this by plowing down deep into BEHAVIOR > SITE CONTENT > LANDING PAGES. However, knowing which landing pages earn the most revenue per user session is actually much more valuable.

Ezoic Advanced Reporting

Furthermore, understanding which landing pages [produce the greatest EPMV](https://blog.ezoic.com/why-ecpm-vs-rpm-is-skewing-true-earnings/) (earnings per 1,000 sessions) will tell you which content is best at maximizing CPM’s, pageviews and sessions against things like bounce rate.
Knowing which pages these are can tell you more about which pages you should invest in promoting (both paid and organically) and which pages you should be mirroring future pages off of to generate the most digital revenue.

Capture Your readers Quickly

Extend short content sessions by embedding outside content

Better monetize long form content

The final word on monetizing long and short form content

Both are effective digital publishing methods. Most sites have a place for both types of content. Unfortunately, many publishers leave a lot of money on the table when they monetize these pages.
To better take advantage of this, digital property owners need to start by looking closer at the site’s landing pages. From there, the tips above should help extend user sessions and improve EPMV for those pages.
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