2 Content Growth Hacks That Drive More Website Traffic

2 Content Growth Hacks That Drive More Website Traffic

Defining content that is certain to drive more website traffic

Content Hack #1 for driving more Google traffic to your site

This is the one that is most important. The other hack is essentially a supplement to this one. This hack is designed to help you identify similar content that will help you design and build content that Google will immediately find attractive for potential searchers.

The easiest way to do this is to find content produced by other websites in your space/niche and see what type of content they have that is ranking really well in search results.

There are a number of tools that can help you do this online. [SEMRush](https://semrush.com) will let you do this for free (with a monthly limit). You can also do this with [Moz](https://moz.com). However, [SpyFu](https://www.spyfu.com) offers some of the best free functionality for this up front (they do offer some paid solutions, but you can do most of what is required here for free).

As an example, I’ll look at competitors to my jiu jitsu website, [BishopBjj.com](https://bishopbjj.com/), — I know, this is a small one, but I just want to use it as a fun example. In this case, I looked up a site called [BjjHeroes.com](https://www.bjjheroes.com/) to see what jiu jitsu content they might have ranking for popular keywords.

Because we have similar audiences, if I were to create some content on the same topic, it would probably be received well by my audience. But copying people is not a good strategy, you’ll never have a successful organically grown site if all you do is copy other people.

Instead, you want to take top content titles and rework them for similar topics. In the case of my ju jitsu website, here’s how I could potentially spin one of their top titles and mash it with some topics they don’t rank for to create some full proof content ready to rank!

**Their high-ranking content title**: Rickson Gracie Facts & Bio

**Content titles and ideas that I could create:**

- Kazushi Sakuraba Facts & Bio
- Royler Gracie Facts & Bio
- Enson Inoue Facts & Bio
- Rener Gracie Facts & Bio

My friend over at BJJHeroes obviously has a really successful piece of content here. The piece he did on Rickson Gracie is securing him tons of traffic. Rather than writing a similar piece on Rickson Gracie. I’m going to steal his approach.

I decided to take other popular martial arts figures in the jiu jitsu world and see if he did content on some of them. I found 4 good ones he didn’t. They included some of Rickson Gracies family members and a few other martial arts champions. How did I know these ones would be good ones to target? Research is the answer.

Since I am an expert on the topic of jiu jitsu, I saw that he didn’t have an article on Kazushi Sakuraba, a popular figure that Rickson Gracie was often associated with during his era. I decided to do some research to determine if Kazushi Sakuraba was a keyword with lots of traffic associated with it. What’s more, I wanted to see if he had a good number of longtail keywords I could secure traffic from as well ( in case I don’t rank super-high right away for “Kazushi Sakuraba” by itself).

Success! Kazushi Sakuraba has a ton of longtail keywords associated with his name. If you look at the initial research I did on BJJHeroes post on Rickson Gracie, you’ll remember that a lot of the search volume he was getting from that landing page was actually coming from all of the longtail keywords associated with the keyword “Rickson Gracie”.

Growth hacking this content idea

Write the content to increase the website traffic

Now that I have my outline, I can create and publish my content. Even if my site is new and has little domain authority on this subject I should start ranking almost immediately for some of the longtail keywords that don’t have many competitive search results.

Content Hack #2 for driving more traffic to your website fast

What to expect and how long it will take to drive the traffic to your site

Here’s the good news. Between the longtail keywords with low competitiveness and the Quora answers, you will see a lot of traffic to that new post relatively quickly (much more than normal methods provide). However, if the site is new it may take a little while to start seeing the big boom in organic traffic that more well-established sites will see.
Nevertheless, even new sites will be impressed by how quickly these strategies deliver on providing new website traffic quickly.
Let me know how well the strategy works for you. I’ve been able to take brand new sites to over 40,000 monthly visitors in less than three months using these techniques. How well did it work for you?