3 Website Marketing Tips That Are Outdated

Website Marketing Tips That Are Outdated

- [How to SEO audit your own website](https://blog.ezoic.com/seo-audit-website/)
- [How to get old content to rank higher](https://blog.ezoic.com/how-to-improve-search-ranking-for-old-content/)
- [How to write posts that increase pageviews per visit and session duration](https://blog.ezoic.com/how-to-improve-seo-for-wordpress-posts/)

Website marketing and SEO are inexorably tied

#1) Internal linking hacks

One old school technique for raising your page rank was to ensure that the way your pages linked was always keyword rich. You know what I mean — so this article would link to [**top strategies for creating a great article title**](https://blog.ezoic.com/title-tags-work-best-new-posts/) — even when that was awkward grammatically and didn’t actually make sense in the sentence (or pertain to this post at all.
That’s no good. Instead, you’ll get more click-throughs — and ultimately better on-site stats — if you link more naturally. And here, of course, is where I properly link to [our article on creating good titles](https://blog.ezoic.com/title-tags-work-best-new-posts/).
In the same vein, don’t create multiple pages for similar keywords. Does your roofing blog really need a page for Broomfield Roofing, a page for Louisville Roofing, a page for Gunbarrel Roofing and a page for… well, you get the idea. Consolidate and respect your reader, it’s going to go a lot further in the long run.
Google has flat out told us that internal links do not matter like they used to. Instead focus on how you optimize experiences for your user to improve those crucial user experience metrics that do matter to Google (session duration, pageviews per visit, and bounce rate).

2) A Desktop-Centric Site Marketing Approach

#3) Paying for Links

… but be sustainable in your social efforts

Social media is good. Asking for shares, retweets or other engagement on social for your content is not good, however. At best, it comes across needy or ingenuine, but at worst it can be a violation of the terms of service of the big social sites and can get you banned or kicked off entirely if you do it deceptively.
Ultimately, it’s still all about your content. Produce great content, smartly written and with engaging and compelling imagery, then spread the word via social media and other channels to encourage your audience to check it out.
We’ll let you take it from here. What other strategies are outdated?