Do You Need An Ad Ops Team?

Do You Need An Ad Ops Team?

What does ad ops consist of?

What is ad ops?

Do I need ad ops?

1.) Learn where you want to place ads on your site

2.) Set up a “tag” for each place you want the ads to serve

3.) Monitor ad reporting to track ad earnings

4.) Optimizing your “ad stack”

This is one of the areas where you’ll probably spend the most time as publisher — optimizing your _ad stack_.
Once you see how each ad performs for your site and you’ve set a strategy for ad sizes and locations, you’ll start to wonder if you could be making more if you started to test out various combinations.
This can be a huge time commitment, but it’s a very important part of the process.

Ezoic App Store For Ad Optimization

Your understanding — and ability to commit time to this area — will ultimately determine just how well optimized your ad ops will be.
Larger sites often find the benefit of turning this over to external teams — or hire inside professionals to do this. However, it is entirely possible to learn to do this yourself; as most of the resources necessary are available online for free.
You’ll need to identify tools and services that can help you manage your time and efforts effectively. That is one of the primary benefits of the Ezoic platform.
[Ezoic helps scale optimization](https://www.ezoic.com/) efforts quickly.

Do I need to be using an ad ops team to avoid leaving money on the table?

Well, thankfully there are platforms like Ezoic that can take part of the heavy lifting out of this process and let you focus on what got you started in the first place — building a great website!
Creating good content is the most important step towards generating revenue on digital properties. Focusing on what you think your audience would like best can pay off more than any ad ops efforts. 
In all of our years working with publishers, we find that the most successful strategies start with quality content and worry about advertising once that quality content is in place.
Can you make the most amount of money possible on your site without an ad ops team? Yes.
Will you be able to earn as much as an internal or outsources ad ops team without the help of platforms like Ezoic or investing your time heavily in optimizing your stack? Probably not.
Thoughts, questions? Leave them below.