Best Google AdSense Alternatives In 2018 For Increasing Revenue
Best Google AdSense Alternatives In 2018 For Increasing Revenue
1.) Amazon now provides two competitive alternatives
The first — and most common form of alternative to AdSense that Amazon provides — is the _Amazon Affiliates_ program.
**Amazon Affiliates allows publishers to essentially make a commission off of Amazon products.**
It works like this…
1. Publisher mentions , displays, or describes a product available on Amazon on their website
2. The publisher uses an Amazon Affiliate link to hyperlink the product to the Amazon store
3. The Publisher earns a commision from anything that is bought by users that visit Amazon.com from that link
Amazon Publisher Services™ Offers Direct Competition To AdSense
> “Access unique demand from Amazon and SSPs with one contract, one integration, and receive one check.”
Amazon claims to have higher CPMs than AdSense and has opened the program up to any publishers interested in applying for the program. Ezoic customers that have Amazon Publisher Services accounts can link them with the [Mediation App](/?page_id=1153) and have them compete directly with each other.
2.) Access the AppNexus Marketplace™
3.) Look into setting up header bidding
That sounds complicated, right?
While you might think so, the benefits could be big and it might be easier than you think.
Header bidding is still fairly new concept (although it is old in the world of digital publishing by now).
Header bidding was thought to be the solution to a non-competitive playing field in the programmatic ad industry. It takes place by configuring a real-time auction for the ad inventory on a page before it loads. There is now also, server-to-server header bidding — which takes place at the server-level — meaning that it happens even faster than traditional header bidding. This causes less lag and page slowdown.
While header bidding has proven itself to be a perfect solution, it does offer some big benefits for publishers that are looking for ways to optimize their ad earnings.
4.) Try the native ad networks
5.) Media.net is one of the most common AdSense competitors
2 Things To Avoid When Choosing AdSense Competitors or Alternatives
While everything is worth testing when trying to find the perfect source or sources of revenue for your website, there are a few common pitfalls that publishers should seek to avoid when seeking AdSense alternatives.
1.) Avoid exclusivity contracts
One of the most classic examples of ad networks trying to gain an edge over publishers is the act of gaining an exclusive contract with them. They have gotten very good over the years at explaining why you should sign these types of agreements; however, a lack of competition is almost always bad for the publisher.
Ad networks should allow you to test many sources of revenue and demand. There’s usually a reason if they don’t want you to, right?
Think they are guaranteeing too much money NOT TO SIGN A CONTRACT? Think again. [Look at all the ways they can manipulate these numbers here](https://blog.ezoic.com/what-is-cpm-ad-networks/).
2.) Avoid all-or-nothing implementations
Wrapping it all together
Google AdSense is one of the highest paying and highest quality individual ad networks out there. Yet, there are plenty of reasons to seek competitors or alternatives.
Publishers should always be seeking to test or experiment with other forms of digital revenue.
Thoughts on other ad networks, or questions about the ones above? Leave them below and I’ll address them in the comments.