Data Reveals The Value of Visitor Engagement for Publishers
Data Reveals The Value of Visitor Engagement
Watch the full presentation from Pubtelligence
Visitor Engagement is correlated with visitor value
Understanding the Fake UX Phenomenon
Recent articles in _The Drum_ and _Ad Monsters_ highlight just how popular this term is becoming. _Fake UX_ is a hot topic of discussion, but I think it’s more important to understand why it occurs than what it actually is…
> _Fake UX_ is the artificial inflation of common user experience metrics like session duration and pageviews per visit and the artificial deflation of bounce rate as a result of factors that are actually interrupting visitor sessions. This means the metrics are showing above average user experiences when in reality, visitors are actually having poor experiences. This could include things like having session duration elongated due to long page loads times.
Case Study Results: The site in question
The monetary impact of Fake UX
Three visitor engagement metrics that can keep you safe
[Navigation Bounces](https://blog.ezoic.com/navigation-bounces-affect-seo-digital-revenue/)
[Engagement Time](https://blog.ezoic.com/engagement-time-important-top-publishers/)
Engagement time refers to the time a user is actually engaged in the content on the page, not scrolling, waiting for pages to load, messing with navigation bars, or browsing in another tab. This provides a very clear picture of when visitors are actually spending time on the page with the content. This can help publishers establish quality time on page; which is the time that advertisers are really interested in.
[Engaged Pageviews Per Visit](https://blog.ezoic.com/monitoring-engaged-pageviews-per-visit-offers-major-benefits/)
These are a close product of engagement time. These help publishers identify all pageviews in which visitors met a minimum threshold of engagement time on the page. These help publishers visualize the number of quality pageviews vs. actual pageviews. A publisher should be monitoring visitor behavior closely to ensure that there isn’t a large discrepancy between pageviews and engaged pageviews (site-wide and by landing page) to ensure that certain factors aren’t producing a high number of low-quality pageviews.
The key takeaways
1. **Carefully monitor common UX metrics** (PVs/visit, session duration, and bounce rate). They are directionally aligned with user experience but do not provide granular info.
2. Navigation Bounces and **low-quality pageviews reflect poor user experiences** and degrade the value of your site over time to advertisers both directly and programmatically.
3. **Measure Authentic User Intent Metrics** (e.g. Engaged Time on Site, Engaged PVs/visit) to ensure you’re increasing the value of your pages and proving visitors with the best possible experiences.
Not sure how to track user behavior or visitor intent? The Ezoic platform provides [detailed visitor engagement reporting](/?page_id=1879) for any site using the platform. There is no-cost to try Ezoic.