Website Intelligence for Digital Publishers

Ezoic is an easy to use, yet incredibly sophisticated, machine-learning platform that allows digital publishers to automatically test content, layouts, and ads to enhance user experience & increase digital revenue.

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Test & Personalize Experiences

Ezoic leverages the power of machine learning to automatically test the most critical elements of your web properties. This allows publishers to tailor web experiences to their users. This means lower bounce rates, more pageviews, and higher revenue.

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Enterprise Edition

Ezoic’s Enterprise edition is built for large digital brands and major publishing groups who want to integrate advanced testing into their digital properties.

Standard Edition

Ezoic’s Standard edition platform provides website owners, bloggers, and publishing groups a powerful solution for testing and automatically optimizing content, layouts, ad partners, and ads.

Popular Ezoic Platform Features

Layout Tester

Ezoic’s Layout Tester allows publishers to apply automated multivariate testing to various potential layouts. Ezoic will learn what certain types of users like and deliver the optimal layout to them when they visit.

Ad Tester

Ezoic’s Ad Tester allows digital publishers to perform automated ad testing using machine learning. Ezoic allows publishers to test ad locations, sizes, colors, types, and more. Ezoic then learns and personalizes ad combinations to each visitor.

Mediation

Ezoic is an ad demand agnostic platform that believes in healthy competition. Mediation gives publishers the ability to submit all of their existing ad partners into mediation where they can compete over a publisher’s inventory on a fair playing field.

Script Tester

Script Tester gives digital publishers an objective way to see how different code snippets and JS scripts may be affecting web property revenue, site performance, and more. Script Tester gives publishers the ability to make better decisions.

AMP Converter

Ezoic’s AMP Converter creates AMP versions of your site’s pages without the typical loss in functionality or earning potential. Ezoic is a certified Google partner and includes all of Ezoic’s existing multivariate testing technology inside of AMP.

Header Bidding

You can set up a server-side competitive bidding auction for your ad inventory live on your site using the Ezoic platform. Your own bidding partners can compete with Ezoic partners over your inventory. Competition is a good thing for publishers.

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Ezoic Allows Platform Users To Scale Data-Driven Decisions

Publishers & Site Owners

The Ezoic platform empowers publishers by making essential tasks — such as ad revenue increases, SEO, and user experience improvements — simple and intuitive.

Ad Operations Professionals

Ezoic works with your existing ad stack and ad demand to give you advanced machine learning and testing features without disrupting your existing workflow or direct sales.

Revenue Managers

Ezoic provides insights regarding your ad campaigns, content, and user preferences. Increase your revenue by 50%-150% automatically using machine learning to test millions of variables at once.

Start Testing Layouts, Content, & Ads

Ezoic is a “decision layer” that sits on top of your existing website.

It works with all CMS, hosting companies, programming languages and ad stacks AND doesn’t slow down your site.

Start Testing Your Site

About Ezoic

Ezoic (ee-zo-ic) was founded by Dwayne Lafleur, the former Founder & CEO of the first Facebook advertising network, Cubics. During his time at Cubics, Dwayne noticed how important, and difficult, proper design was for the success of social applications. Realizing that most websites lacked the resources to scientifically analyze, test and improve their sites, he set off to start Ezoic.
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ezoic partners with ad networks and powerful organizations

Ezoic is proud to be backed by Balderton Capital (formerly Benchmark Europe), the leading investor in the entire European Union and one of the largest in the world with nearly $2 billion in invested capital.

  • Ezoic technology is used by more than +500,000,000 people per month!
  • Ezoic is the largest content, layout, mediation, and ad testing platform for publishers and websites in the world!
  • Ezoic can be turned on and off in less than 30 seconds!

Ezoic is now the leading artificial intelligence platform for publishers. Ezoic can automatically improve a site’s ads, layout, and content (or all of the above) based on a users’ actions —  on mobile, tablet and desktop. We offer online publishers a necessary tool that makes scientific, data-driven testing effortless. We are venture-backed and headquartered in North County, San Diego CA, with offices in San Francisco, London, and Newcastle, U.K. Ezoic has over 30,000 sites registered to the platform with over half a billion visitors per day.

At Ezoic, we’re passionate about building a better web. We spend every moment of every day working on our platform to help individual site owners make their sites the best they can be. We view our platform users as our partners working towards our ultimate goal — the best web we can make, together.

Ezoic Leadership Team

Dwayne Lafleur

Dwayne Lafleur

CEO

John Cole

John Cole

CCO

Mike McGuire

Mike McGuire

UK MD

Dan O'Bryan

Dan O'Bryan

CTO

“Supposing is good, but finding out is better.”

– Mark Twain

Learn Why
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