Test Ads, Content, & More Using Artificial Intelligence

Ezoic is a Google award-winning machine learning platform that allows users to automatically test ads, access premium ad partners, and leverage ad mediation to increase revenue and improve user experience on their website.

Test Your Site Now
ad testing - ad performance - ad optimization - artificial intelligence - machine learning

Ad Testing & Website Optimization

Optimize potential ad locations and sizes on your site and let Ezoic’s Google award-winning machine learning systems display the best ones for each individual visitor on your site.

Try Ad Tester
google adsense partner - adsense earnings - adsense revenue
google adsense partner - adsense earnings - adsense revenue

Top Ezoic Platform Features

Ad Tester

Ezoic automatically tests for the best ad locations, types, sizes & colors on a per user basis and optimizes thousands of variables so that you can increase revenue & reduce things like bounce rate.

Ad Mediation & Header Bidding

Bring your ad networks, direct sold ads, and header bidding partners into ad mediation with Ezoic. Have them all compete against each other so that you can get the best ad rates.

Premium Ad Partners

Ezoic allows you to keep existing ad relationships while providing access to new premium ad partners — like Google’s Ad Exchange.

Why Use Ad Testing, Ad Mediation, & Automated Website Optimization?

Publishers & Site Owners

Learn how the Ezoic platform empowers publishers by making essential tasks — such as ad revenue increases, SEO, and user experience improvements — simple and intuitive.

Ad Operations Professionals

Ezoic works with your existing ad stack to give you more advanced machine learning features without disrupting your existing workflow or direct sales. Reduce manual testing and see results faster.

Revenue Managers

Ezoic can provide you insights regarding your ad campaigns, content, and user preferences. Increase your revenue by 50%-150% automatically using machine learning.

Increase Revenue. Start Testing Ads.

Start Testing Your Site

Benefits of Ad Testing With Ezoic

Ezoic is a “decision layer” that sits on top of your existing website.

It works with all CMS, hosting companies, programming languages and ad stacks AND doesn’t slow down your site.

ad testing - ad mediation - adsense - google -ad networks

Ezoic is the largest and most intelligent ad testing, content configuration, and ad mediation platform in existence.

Million visitors per month



Avg. Revenue Increase


Avg. UX Improvement

About Ezoic

Ezoic (ee-zo-ic) was founded by Dwayne Lafleur, the former Founder & CEO of the first Facebook advertising network, Cubics. During his time at Cubics, Dwayne noticed how important, and difficult, proper design was for the success of social applications. Realizing that most websites lacked the resources to scientifically analyze, test and improve their sites, he set off to start Ezoic.

ezoic google adsense partner testing image
ezoic partners with ad networks and powerful organizations

Ezoic is proud to be backed by Balderton Capital (formerly Benchmark Europe), the leading investor in the entire European Union and one of the largest in the world with nearly $2 billion in invested capital.

  • Ezoic technology is used by more than 200,000,000 people per month!
  • Ezoic is the largest content, layout, mediation, and ad testing platform for publishers and websites in the world!
  • Ezoic can be turned on and off in less than 30 seconds!

Ezoic is now a venture-backed multivariate testing platform that automatically improves a site’s ads, layout, content (or all of the above) based on users’ actions – on mobile, tablet and desktop. We offer online publishers a neccessary tool that makes scientific, data-driven testing effortless. We are headquartered in North County, San Diego CA, with an office in Newcastle, U.K. We are currently testing and improving ads, content and layouts on thousands of websites that reach hundreds of millions of visitors per month.

At Ezoic, we’re passionate about building a better web. We spend every moment of every day working on our platform to help individual site owners make their sites the best they can be. We view individual websites as our partners working towards our ultimate goal — the best web we can make, together.

Ezoic Leadership Team

Dwayne Lafleur

Dwayne Lafleur


John Cole

John Cole


Mike McGuire

Mike McGuire


Dan O'Bryan

Dan O'Bryan


“Supposing is good, but finding out is better.”

– Mark Twain

Try Ad Testing On Your Site