Test Ads & More Using Artificial Intelligence

Ezoic is a Google award-winning artificial intelligence platform designed to automatically test ads, website layouts, mediation, and more to increase ad revenue and optimize user experiences at the same time.

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ad testing - ad performance - ad optimization - artificial intelligence - machine learning

Ad Testing & Website Optimization

Optimize potential ad locations and sizes on your site and let Ezoic’s Google award-winning machine learning system display the ads that are best for user experience and ad revenue to each individual website visitor.

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google adsense partner - adsense earnings - adsense revenue

Top Ezoic Platform Features

Ad Tester

Ezoic’s Ad Tester tests ad locations, types, sizes & colors on a per user basis, and automatically optimizes thousands of variables to increase ad revenue & reduce things like bounce rate.

Ad Mediation & Header Bidding

Ezoic is ad demand agnostic. You can bring your existing ad networks, direct ads, and header bidding partners into ad mediation. Make them compete against each to get the best ad rates.

Premium Ad Partners

Ezoic is not an ad demand provider. We allow publishers to keep all existing ad relationships while supporting access to premium ad partners — like Google’s Ad Exchange

Why Use Ad Testing, Ad Mediation, & Automated Website Optimization?

Publishers & Site Owners

The Ezoic platform empowers publishers by making essential tasks — such as ad revenue increases, SEO, and user experience improvements — simple and intuitive.

Ad Operations Professionals

Ezoic works with your existing ad stack and ad demand to give you advanced machine learning and testing features without disrupting your existing workflow or direct sales.

Revenue Managers

Ezoic provides insights regarding your ad campaigns, content, and user preferences. Increase your revenue by 50%-150% automatically using machine learning to test millions of variables at once.

 Start Testing Ads. Improve Performance.

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Benefits of Ad Testing With Ezoic

Ezoic is a “decision layer” that sits on top of your existing website.

It works with all CMS, hosting companies, programming languages and ad stacks AND doesn’t slow down your site.

ad testing - ad mediation - adsense - google -ad networks

Ezoic is the largest and most intelligent ad testing, content configuration, and ad mediation platform in existence.

Million visitors per month



Avg. Revenue Increase


Avg. UX Improvement

About Ezoic

Ezoic (ee-zo-ic) was founded by Dwayne Lafleur, the former Founder & CEO of the first Facebook advertising network, Cubics. During his time at Cubics, Dwayne noticed how important, and difficult, proper design was for the success of social applications. Realizing that most websites lacked the resources to scientifically analyze, test and improve their sites, he set off to start Ezoic.

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ezoic partners with ad networks and powerful organizations

Ezoic is proud to be backed by Balderton Capital (formerly Benchmark Europe), the leading investor in the entire European Union and one of the largest in the world with nearly $2 billion in invested capital.

  • Ezoic technology is used by more than 500,000,000 people per month!
  • Ezoic is the largest content, layout, mediation, and ad testing platform for publishers and websites in the world!
  • Ezoic can be turned on and off in less than 30 seconds!

Ezoic is now a leading artificial intelligence platform that can automatically improve a site’s ads, layout, or content (or all of the above) based on users’ actions – on mobile, tablet and desktop. We offer online publishers a necessary tool that makes scientific, data-driven testing effortless. We are venture-backed and headquartered in North County, San Diego CA, with offices in San Francisco, London and Newcastle, U.K. Ezoic has over 30,000 sites on the platform with hundreds of millions of visits per day. Ezoic is the largest A.I. platform in this space.

At Ezoic, we’re passionate about building a better web. We spend every moment of every day working on our platform to help individual site owners make their sites the best they can be. We view individual websites as our partners working towards our ultimate goal — the best web we can make, together.

Ezoic Leadership Team

Dwayne Lafleur

Dwayne Lafleur


John Cole

John Cole


Mike McGuire

Mike McGuire


Dan O'Bryan

Dan O'Bryan


“Supposing is good, but finding out is better.”

– Mark Twain

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