Do Navigation Bounces Affect SEO & Digital Revenue?

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The impact of _Navigation Bounces_ on SEO & digital revenue

What is a navigation bounce?

> Navigation bounces are similar to a regular bounce where it tracks a user exiting quickly, but takes a more internally targeted approach. A navigation bounce tracks internal bounces over different pageviews. It looks at pageviews during a user session in which a user may go to the next page; only to quickly exit the site or navigate quickly to another page.

Bounce vs. Navigation Bounce

How we measure navigation bounces

How you can measure navigation bounces

google analytics measure navigation bounces

Why measure and optimize for this metric?

While UX metrics like time on site, bounce rate, and page views per visit are universally agreed upon and widely used, they often fail to reflect a how engaged users are and their intended behavior when browsing a site. Metrics like navigation bounce, provide a greater and more detailed look at what a user is actually doing when they visit a publisher’s website.
For publishers trying to figure out what the bottom line value of this might be, let’s think about it in three different categories…

- **Your visitor’s experience**
- **The impact of your visitor’s experience on web traffic**
- **The impact of navigation bounces on ad impressions**