Monitoring Engaged Pageviews Per Visit Might Be Essential
Why Monitoring Engaged Pageviews Per Visit Offers Major Benefits
What is an engaged pageview?
An engaged pageview is similar to a traditional pageview but combines some of the basic principles of [engagement time](https://blog.ezoic.com/engagement-time-important-top-publishers/). This helps deliver some context around the website visitor’s intent and behavior relating to particular pageviews.
> _**Definition:**_ An engaged pageview is a pageview where the user has spent at least 10 seconds“engaged” to a page. Engagement is measured by looking at [engagement time](https://blog.ezoic.com/engagement-time-important-top-publishers/) on that particular pageview.
> Looking at total engaged pageviews per visit is a way of tracking the number of engaged pageviews throughout a user session.
Engaged pageviews vs. total pageviews per visit
- above average pageviews per visit
- lower bounce rates
- average session duration
However, we can look at it objectively and see that those pageviews and lower bounce rates are a bit inflated. In fact, we could argue visitors are having a bad experience. Wouldn’t we want to know if there was a challenge with the way they navigated to other pages, or confused by some of the content links? Shouldn’t we want them to navigate to other pages, stay on those pages, and spend more time on the site?
**The answer is, yes. For two good reasons.**
The first is that you inherently want visitors to have better experiences so that they will continue to come to your site, see it as credible, etc. The second is that your website revenue and long-term traffic is directly tied to engagement, more so than traditional UX metrics.
The impact of engagement on digital revenue
How low-quality pageviews impact traffic
Using engaged pageviews in content creation
Measuring engaged pageviews per visit
Why engaged pageviews are so important
Engaged pageviews are a way to see which pageviews really matter to your visitors. It’s a metric that is difficult to corrupt. Often publishers will make website changes that appear to be improving overall visitor experiences on the surface, but harming site health and revenue long term due to _fake UX_.
Enagaged pageviews per visit is an average number publishers can look at to determine the quality of a visitor journey through their site. This quality extends to advertisers, who will likely be willing to bid higher for ad space on a website as these metrics increase.
Finally, monitoring engaged pageviews can give you ultimate truth about how visitors are navigating from page to page on a site. It can be difficult to find the truth in UX sometimes, and this is one of few metrics that can allow you to measure true engagement with website content.