What Is Ad Session RPM In AdSense? It’s Important.
What Is Ad Session RPM In AdSense? It’s Important.
Ad session RPM is also referred to as EPMV (earnings per thousand visitors) or total session revenue. It is a metric used to demonstrate the total ad earnings generated by 1,000 visitor sessions on a publisher’s website.
The term _ad session RPM_ is how Google products, like AdSense, are choosing to define this metric that looks at total revenue per session. It is the best metric for digital publishers to use when determining how much they are actually earning per visitor (the ultimate ad revenue metric).
Publishers have often focused on increasing CPMs and RPMs; however, basic math tells us that we are missing a big part of the equation if the hope is that increasing these metrics will increase overall revenue.
**Higher CPMs and higher RPMs do not necessarily equal more revenue! But, higher ad session RPM will always point you in the right direction.**
Let me explain this a little more in-depth.
Optimize ad session RPMs, not CPMs
Why is ad session RPM better?
How does ad session RPM account for user experience?
How do I make more money with this metric?
The best trick for earning more revenue using this metric is to understand which landing pages are generating your greatest ad session RPMs (EPMV).
Here, you can see where I’ve highlighted landing pages that are about 80% higher than my site average. This publisher should probably figure out why visitors landing on these pages are generating far higher ad session revenue.
You can see here that I have two landing pages with nearly equal pageviews. One is above the average site EPMV and the other below. The landing page with the higher EPMV is generating almost 130% more revenue.
They may have similar article length ([we showed why this is important here](https://blog.ezoic.com/word-count-affect-website-ad-earnings/)) or content topics.
Discover what is making those pieces of content successful and build new content around these attributes. Or, modify existing content to take on some of the elements of those pages that may be contributing to their superior ad session RPMs.
_You really need to look at the data to get this info; as guessing this stuff just doesn’t work._
Optimize your ad session RPMs if you want to increase ad earnings
This is the right metric to optimize around if you’re a digital publisher.
Questions about the math, how these things are calculated, or how to best take advantage of this kind of calculation?
Leave them below.
I respond quickly and am usually able to keep the comments section on this blog filled with some pretty helpful info, so as it builds up, it is worth reading.