How To Monetize A Website Using Only Banner Ads
For those that commonly follow our blog, you’re probably pretty familiar with the types of research, strategies, and tutorials we share. So you may be asking, “why do an entire article on how to monetize a website using only banner ads”? Simple. We get asked about it all the time and I see people asking the question in forums every day.
I thought it would be helpful to put something a little more comprehensive together for digital publishers and website owners that seriously want to know if they can generate 100% of their revenue from banner ads (aka displays ads, programmatic ads, native ads, etc.).
I watch thousands of publishers earn 100% of their revenue from the ads on website traffic every day, and I’ve seen all types and kinds of operations doing it. Below, I’ll share what these websites all have in common, what strategies work the best, and how I recommend websites approach this kind of business strategy…
How much do ads on websites pay?
How much traffic is needed to monetize a website?
How do you monetize different kinds of web traffic?
Testing ads by traffic sources
Monetizing different types of content
What about native ads, should I include them or not?
What are the main keys to monetizing with only banner ads?
Wrapping it all up
There are untold amounts of website publishers that earn the vast majority of their digital revenue from banner ads. The most successful ones understand their visitors and traffic sources inside and out and know how to apply a flexible ad strategy that allows them to maximize the value of each visitor session.
My personal opinion on this is that many of these publishers are able to spend much less time worrying about multi-faceted monetization strategies and focus more on building more traffic and creating better content. The publishing field is becoming more and more competitive, and those with the highest quality product will be poised to benefit the most from the recent surges in digital advertising.
Thoughts, opinions? Share them below.