Ways For Websites To Attract Higher Paying Advertisers

3 Ways For Websites To Attract Higher Paying Advertisers

Website owners and content creators are typically seeking two important things from advertisers that display ads on their web properties.

- Quality brands that are relevant to visitors
- High paying advertisers

There are 3 things influencing advertising on your website

The first step to impacting the attributes that determine the quality and value of ads on your website is understanding which elements control these factors more than anything else…

1. The **quality of your audience** to high-value advertisers per page
2. The quantity of **ad space available per page** (think supply and demand)
3. The types of **advertisers that have access to your inventory** (space)

These three factors work together to ultimately determine the quality of advertisers on your web pages and the prices they pay to advertise on your site.
Also, when I say quality, keep in mind that I’m really talking about competition among those interested in targeting your audience. This is what you want. You want good advertisers (think brands), with strong budgets, that all want your space and are forced to bid against each other for spaces open your website.

1.) What audiences are high-value advertisers interested in?

from Ezoic’s free Big Data Analytics

**2.) Understand which landing pages generate the most revenue per session (**i.e. all the [RPMs of all the pageviews in a session added together](https://blog.ezoic.com/why-ecpm-vs-rpm-is-skewing-true-earnings/)**).**
Understanding which pages generate the highest RPMs will tell you which content is potentially the most competitive among advertisers; while understanding landing page EPMV will help you better understand which pages your highest earning session are originating on.
You can use both pieces of info to build new content, [modify old content](https://blog.ezoic.com/how-to-improve-search-ranking-for-old-content/), and improve everything from SEO to ad revenue. [Big Data Analytics](/?page_id=1761) is a free tool on the Ezoic platform that will allow you to automatically calculate and view both of these metrics.

2.) How to increase ad rates on your ad space from advertisers

3.) Where do good quality, high paying advertisers come from?

Wrapping it all up

This isn’t an overnight optimization that takes place. It’s almost impossible to increase the ad rates, quality of advertisers, and user experiences on your website without thorough testing.
It’s also pretty much impossible to deliver the same ad combinations and treatments to every page and every visitor and expect to achieve a full-level of optimization (this often makes a 100-200% difference).
Understanding and educating yourself about how these things work together is the most important step to making these improvements.