Image SEO Tips For Website Owners & Digital Publishers

Image SEO Tips For Website Owners & Digital Publishers

> Again,  I will spare my readers all the caveats I have about the term “SEO”. I hate it, and it has become guise for a lot of wasteful spending; however let’s just move past it and recognize that when I say SEO — in this case — I’m talking about improving pages for organic search visibility and ranking.

**If you want to learn more about [SEO auditing your entire site by yourself](https://blog.ezoic.com/seo-audit-website/). I wrote a super-detailed post about already (use the link).**

Image SEO in three categories

On the subject of SEO, there are really three ways that images play a role…

1. **Pagespeed** — Most sites are failing here by relying on plugins or other tools that are simply failing at compressing images properly.
2. **Page context** — Missing or neglected alt. image tags
3. **Image search** — Ensuring images can appear in image searches on popular search engines like Google.

These are all really different and require me to dive into each separately, so here we go…

Optimizing images for web / pagespeed

Using Alt Image Tags For SEO

Optimizing images for search ranking

Image SEO is simple but often neglected

Image SEO is really simple and anyone can go in and make these changes. Unfortunately, most sites are failing to do one or two of these things properly.
These tips are not going to contribute to a 250% boost in organic traffic, but they are best practices that will contribute to better overall search performance. Getting these things right can pay big dividends over time.
Have additional questions, need me to dive deeper? Leave me comments below and I’ll respond.