Using Ezoic To Do Website Traffic Analysis

Using Ezoic To Do Website Traffic Analysis

Why DNS-level data is better

The reality of tag-based analytics is that it is unable to provide a full picture of what’s happening.  For example, at the recent Google Pubtelligence event, a member of the [Google webmaster team](https://blog.ezoic.com/preparing-google-algorithm-changes-2018/) mentioned that for many sites as many as 20% of visitors fail to even register in _Google Analytics_ because they leave the site before the script loads and executes.

This not only occurs on the first-page load, but throughout many normal user sessions (between page loads, double-clicking or back buttons, etc).  In addition to that, many of the speed metrics that are useful these days; such as the time between navigation start and server request receipt are missed via javascript.

Lastly, ad blockers, firewalls, and security appliances regularly block or interfere with analytics tags.  A DNS integration solves all these problems as it provides the ability to serve the analytics code directly from the same domain name and to change the script name to avoid ad blocker removal.

The result is true analytics that captures a complete picture of activity on your site.  For most publishers, it’s the first time they have ever been able to truly see everything that’s going on and it can be very revealing.

The win is that the way Ezoic presents visitor information is a lot easier to understand than Google Analytics. And easy is something that site owners and publishers will actually check, monitor, and act upon. A clear win.

Looking at the full picture with Ezoic

Going even deeper with my website traffic analysis

There’s other information of great value to information publishers and any other Web site owner too, notable data on your most popular pages, landing pages, and overall traffic trends, all presented in one place. What I most appreciate about the Ezoic backend, however, is that the information collected is presented in an easy to understand manner.
Now, the burden’s on you: are you collecting analytic data? If you’re working with Ezoic are you checking the Ezoic data to ensure everything’s good and trending in the right direction as we head into the 2017 holiday season?
_If you’re not using Ezoic, you can [get onto the platform for free](https://svc.ezoic.com/join.php) and leverage their analytics while diverting only a tiny a bit of traffic through their system if you want to start diving deeper into your own data._