Adapting Your Mobile Publishing Strategy To Fit Your Audience

Adapting Your Mobile Publishing Strategy To Fit Your Audience

The next wave of mobile technology

The third wave of technological change is very much upon us too and your traffic logs are showing what’s happening: people are visiting your site with smaller and smaller screens.

> **The question is:** How have you changed your publishing strategy to keep up?

There’s more to _mobile-friendly_ than you think…

Are you thinking about mobile?

On your own site, how are you rethinking what you publish and how you publish it to meet the needs of the modern, mobile audience? On my [AskDaveTaylor](https://www.askdavetaylor.com/) site almost 50% of all content we publish is aimed at mobile users, whether it’s about iPhones, Android, Kindles or other devices that people now have in their purse, backpack or briefcase. Desktop? Haven’t covered it much at all in years.
Now, as we move into the latter part of the summer, it’s a great time ask your own team how you have evolved to meet the needs of your ever-changing audience and come up with a plan. Because if you don’t, your site is going to end up increasingly irrelevant.