Why Do Ad Rates Drop In July? (CPMs)

Why do ad rates drop in July? (CPMs)

Why do ad earnings decline at the end of every quarter

I go over all of this info in the video below. I highlight how these trends work and emphasize what factors determine strong ad earning declines.

What causes dramatic drops in ad earnings?

If a quarter ends on weekend, this typically results in a more dramatic drop than normal.
This is because advertisers usually don’t get back in the office until the week begins. This means new campaigns are slow to restart.
Typically, this will result in a more dramatic drop and slower recovery time in the ad rates for publishers.
If a quarterly change happens on a holiday, this can have the same effect for the exact same reason.
This is why July is particularly dramatic sometimes.
If the quarter changes over in July on a weekend, there is also the American holiday of the _4th of July._ This often means that these advertisers are slower than normal to restart campaigns.

How to recover from losses fast