Website to App

**Why You Should Build an App of Your Website!**

The ‘Mobilegeddon’ upgrade in April this year was Google’s acknowledgment of a global shift in user behavior towards mobile devices \[[Google Webmaster Blog](https://googlewebmastercentral.blogspot.co.uk/2015/04/rolling-out-mobile-friendly-update.html)\]. 2014 marked the year in which desktop usage was overtaken by mobile- and the trend is only going upwards. With this in mind, many publishers are now aware of the importance of having a mobile friendly site.

Over two-thirds of people using a search engine will go to a site simply because it has the relevant information, regardless of branding  \[think with Google [2](https://think.storage.googleapis.com/images/micromoments-guide-to-winning-shift-to-mobile-download.pdf)\] . So having an app visible in search results is a great way to create initial user engagement with your site.