How To Handle Google Abusive Experiences Violations
How To Handle Google Abusive Experiences Violations
Why is Google blocking “abusive ad experiences”?
Do I have abusive ad violations on my website?
How to fix abusive experience violations and gets ads to show again?
How do you measure ad density?
Other potential abusive experience violations
- It auto-redirects the page
- It misleads or tricks the user into interacting with it
- It violates coalition ad type standards
[You can read the full criteria here.](https://support.google.com/webtools/answer/7347327)
Submitting abusive experience violations for review by Google
If your site has been reviewed by Google, and there were abusive experiences found in the report, you will need to use the information above to fix all violations before submitting for review. It is very important that you do not submit your site for review prior to ensuring that you have fixed all violations. **The review process is fast, but not instant.** This means that glossing for the violations could lead to site-wide ad blocking in Chrome for a longer period of time.
All abusive experiences violations must be fixed to avoid sitewide blocking. Even if you fix all but one violation the entire site could still see all ads blocked by Chrome.
**Requesting a review after fixes**
1. In the “Request review” [area of Web Tools](https://www.google.com/webmasters/tools/abusive-experience-unverified?hl=en), describe how you addressed each issue, providing as much detail as possible.
2. Then, click _**I fixed this**_ next to the specific violation. A confirmation dialog box will then open asking you to confirm.
3. Mark the _**I have fixed all the issues checkbox**_, and click Submit to file your review request.
Google has not publicly shared an exact time frame on how long publishers should expect to wait for the review process; however, there are reports of 2 weeks being the window they aim to complete the reviews in.
Preventing ad blocking long term
Ultimately, this is not a fun process for publishers – or arguably a fair one. The silver lining is that it does hold the potential to reduce the adoption of 3rd party ad blockers; which is good for everyone.
If this is a problem that you’re site is particularly struggling with, I’d be amiss if I didn’t mention that [Ezoic](https://www.ezoic.com/) – a Certified Google Publishing Partner – recently had Google confirm that our technology automatically eliminates all of these violations for publishers. So, if Ezoic is something you considered before it may be a good excuse to get started.
Heading into the future, it will be more and more important for publishers to understand how visitor behavior is correlated with good and bad experiences. [This data offers a lot of value to publishers](https://blog.ezoic.com/website-traffic-behavior-impacts-total-session-revenue/) and can help prevent large-scale challenges like ad blocking as this industry moves forward.