Using Google Analytics to Improve AdSense Revenue

**Overview**

Your first port of call is to monitor these trends over time, and make note of when any changes are made to your site. A decrease in bounce rate / increase in pages per session or session duration will have a great effect on income.

**Behavior**

**If you get many returning visitors, firstly, congratulations! Your content is obviously of a high quality which brings people back to your site. For any site with returning visitors it is a good idea to try out something like providing an iOS App to capitalize on this loyalty- then you can send out push notifications to bring people back whenever you update your content. A mailing list is also a good idea for this! Changing up ad positions and sizes is important for sites with frequent repeat visitors, as they can become ‘blind’ to the same ads over time.**

**Acquisition**

**Geo**

Find out the location of the majority of your users, and you can promote content on Social Media at the appropriate time. This also applies to sending your iOS App push notifications, or email updates, when your readers are likely to be near their devices and checking them. Timing events like this correctly will drive more visitors to your site, which will increase the number of opportunities to show ads.

**Demographics & Interests**

The Demographics and Interests features are of particular importance- they can be really helpful in finding out what your users might be interested in. You can also use these sections to analyze past content and break down your users into the respective demographics- this allows you to plan for content that will perform well in the future! Better user experience metrics and user engagement = more AdSense income!

To use the Demographics and Interests features you should enable ‘Remarketing and Advertising’ reporting features for your site. This allows your Analytics account to work with your AdSense cookies to gather anonymous data on who your users are and what they like. [Here’s](https://support.google.com/analytics/answer/2444872?hl=en&ref_topic=2611283 "Enable Remarketing And Advertising Reporting Features in Analytics") the AdSense guide on how to do this.

**Users Flow**

This also works the other way- what are your top landing\` pages? You can use the information about which pages typically bring users to the site to really concentrate on providing a good user experience in these areas. The bounce rate for these pages is crucial to increasing Ad Sense income- try running tests and seeing if you can decrease it! Reducing the number and density of ads on these pages may decrease revenue for the page itself, but also decrease the bounce rate and increase pages viewed- leading to an overall increase in income.

**Segments**

The key is to monitor trends over time. Try out new strategies and then see how they perform- ideally, to increase AdSense income you want to increase as many metrics as possible (minus bounce rate!)