Website Owners Share Challenges of Being a Publisher

Publisher Shares Challenges Ahead For Website Owners

Do we worry about ad blockers, or not?

AMP, Progressive Web Apps, & New Mobile Technology

Voice search and other methods of finding answers

It’s not all super scary

Before I sound like Chicken Little running around decrying that the sky is falling, let me say that there are also some positive trends too, not the least of which that a behemoth like Google is very aware that _their_ ad revenue powers are driving a lot of their profits. They won’t be pivoting off of that too fast because it’ll hurt their bottom line. 
More people are also going online and that means that advertisers are experimenting with more and more ways to reach them. In fact, digital advertising budgets are steeply on the rise. That means more video, supporting micro-subscriptions, and sponsored content, well, it’s all coming down the road.
There’s a lot to stay on top of if you want to be a part of the growing $70B ad industry. A site that generated excellent revenue as recently as a decade ago is now in the same position everyone else is in — figuring out what’s next.