Which SEO Techniques Are Important To Do Frequently? Recently, my podcast partner, Shelby Kang, brought up a popular SEO checklist on our podcast, The Publisher Lab. As we drilled into it, I realized that some SEO techniques were more important than others to do frequently. We decided to dig deeper into these topics on our… Continue reading Which SEO Techniques Are Important To Do Frequently?
3 Ways To Improve Website Performance in 2019 Without A Redesign A new year typically brings new resolutions. Digital publishers often see the start of a new year as the best time to experiment with new strategies to improve their website performance, grow their audience, and dive into new projects. The start of the year also… Continue reading 3 Ways To Improve Website Performance in 2019 Without A Redesign
Speed Up WordPress Websites Instantly Using These 5 Tips Just about every publisher, webmaster, and blogger that leverages WordPress has spent hours combing over different ways to speed up their site. Website speed is connected to important things like SEO, ad revenue, and visitor experiences. Unfortunately, finding some actionable ways to speed up a WordPress website can… Continue reading Speed Up WordPress Websites Instantly Using These 5 Tips
Where To Share Content To Get Traffic In 2019 For digital publishers, growing traffic in a sustainable, ethical, and natural way can often be painstakingly slow. Traditional methods of building organic traffic through SEO, or by gathering social traffic through other platforms, can be a long and time-consuming process. Content creators are always seeking new places… Continue reading Where To Share Content To Get Traffic In 2019
A Content Strategy That Will Drive Growth In 2019 According To Hearst UK Content is king. Yeah, we’ve heard that. Everyone knows it and we all believe it, right? But, not all content is created equal. Some content sucks. As a publisher, how do you create a content strategy that drives growth in 2019 (an… Continue reading A Content Strategy That Will Drive Growth In 2019 According To Hearst UK
How To Take Advantage of Seasonal Ad Rates Being High The end of the year has become an important time in the digital ecosystem. It’s when advertisers begin cranking up their budgets and digital publishers begin reaping the benefits of high seasonal ad rates. This has become more and more pronounced every year. As advertisers shift… Continue reading How To Take Advantage of Seasonal Ad Rates Being High
How To Build Quality Traffic According To Telegraph Media CIO, Chris Taylor One of the most valuable things a publisher or content creator can have is a quality audience. For many digital publishers, this means learning how to build quality traffic to their digital property or website. As you might imagine, Telegraph Media has gotten pretty… Continue reading How To Build Quality Traffic According To Telegraph Media
Will Google Knowledge Graph Steal Your Website Traffic? Since Google announced their Knowledge Graph in 2012, digital publishers and content creators reliant on Google for traffic have wondered if the search giant would begin to siphon away their stream of organic search traffic in favor of Google produced answers and information. While Google Knowledge Graph… Continue reading Will Google Knowledge Graph Steal Your Website Traffic?
How Anyone Can Sell Sponsored Content To Brands That’s a pretty bold statement. The idea that any digital publisher could actively sell brands sponsored content on their website, blog, social platform, or another digital medium. But… it’s true. I’ve done it before and have seen hundreds of publishers of all shapes and sizes broker deals with… Continue reading How Anyone Can Sell Sponsored Content To Brands
How To Buy A Website And Turn A Profit My good friend John Cole has an interesting background. Once an officer of the Royal Navy (in the U.K.), John went on to run an ad network and ended up making a living buying and selling websites before helping to found Ezoic. John recently gave a… Continue reading How To Buy A Website And Turn A Profit
Digital publishers, content creators, and bloggers are always seeking to find the most effective way to monetize their content. Two of the most popular ways to accomplish this goal are by using programmatic ads or affiliate links. But how do programmatic ads and affiliate links stack up against each other? The truth is that whether… Continue reading Programmatic Ads vs. Affiliate Links For Monetization
How To Get Traffic To Your Website In 2019 & Beyond Website traffic is the lifeblood of many digital publishers around the globe. Anyone working with a digital media property, brand, blog, or popular website likely relies on website traffic for the majority of their digital revenue. But, as the digital publishing ecosystem evolves and changes,… Continue reading How To Get Traffic To Your Website In 2019 & Beyond
Why You’ll Make More Website Ad Revenue At The End of This Year We are entering the best time of the year to be a digital publisher, blogger, or website owner… Q4 (the 4th quarter of the year). This is when advertisers crank up their budgets to appeal to consumers that will be spending big… Continue reading Why You’ll Make More Website Ad Revenue At The End of This Year
When Do Higher Website RPMs Result In Lower Ad Revenue? Higher website RPMs… lower ad revenue… that sounds impossible, right? If you read this blog a lot, this concept probably doesn’t seem like a surprise. We talk a lot about how the online advertising ecosystem works and how the math behind common practices can often… Continue reading When Do Higher Website RPMs Result In Lower Ad Revenue?
Increasing CPMs Is Easy With The Right Data I’ve talked a lot about why CPMs and RPMs can be misleading. In fact, optimizing for these metrics can actually lead to long-term revenue loss. However, there is a responsible way to approach increasing CPMs on your website that won’t ultimately harm your ad rates down the road… Continue reading Increasing CPMs Is Easy With The Right Data
Small Website Changes That Can Deliver Big Improvements In 2017, American Airlines elected to remove one olive from their olive trays in their passenger snack platters. This resulted in over $40,000 in annual savings. The cost of the olives and the weight of the snack platters resulted in a significant amount of money saved across all… Continue reading Small Website Changes That Can Deliver Big Improvements
Don’t Delete Old Articles On Your Website, Re-Purpose Them Website content is the currency in which digital publishers trade in. It is what fuels revenue and growth. Unfortunately, once content has been produced, publishers often view it as “old” or “completed”. The old articles on your website can serve as huge assets if you know… Continue reading Don’t Delete Old Articles On Your Website, Re-Purpose Them
Getting Higher CPMs? The Real Secret To Increased Ad Earnings There are publishers, 3rd parties, and others in the digital publishing space that have claimed that display ad rates have been in decline for years. This idea is supported with thin evidence of a growing monopoly at the top among top publishers and platforms —ultimately… Continue reading Getting Higher CPMs? The Real Secret To Increased Ad Earnings
4 Ways To Increase Time On Site On Your Website Engaging an audience has never been more important for digital publishers. As platforms and technologies make it easier and easier for content creators to reach various target audiences, it is becoming increasingly necessary for publishers to standout with content that engages and galvanizes their visitors.… Continue reading 4 Ways To Increase Time on Your Website
Google Core Algorithm Update Details (Who Was Hurt, Who Was Helped) Recently, Google officially announced that they updated their “core search algorithm”. This meant that search rankings for millions of websites across their search results shifted. Some websites benefited from the Google core algorithm update, others saw big declines in their traffic. So what did… Continue reading Google Core Algorithm Update Details (Who Was Hurt, Who Was Helped)
Ads.txt is an increasingly popular file that publishers are adding to their websites. Its purpose is to prevent domain-spoofing and eliminate ad inventory fraud across the online ad ecosystem. Many publishers have asked, will Ads.tx help or hurt website ad earnings? An Ads.txt file has the potential to both harm and improve your website’s ad… Continue reading Will Ads.txt Help Or Hurt Website Ad Earnings?
Stop Your Site From Showing “Not Secure” In Chrome Browsers Google has been slowly pushing webmasters to make their websites HTTPS for a while. Over time, they have incrementally increased just how aggressively they communicate HTTPS status to users in Chrome browsers. Now, Google is marking HTTP sites as “not secure”. Last year, Google announced they would be rolling this… Continue reading Stop Your Site From Showing “Not Secure” In Chrome Browsers
Buying Website Traffic, Should You Be Doing It? Every few weeks a publisher will pull me aside and rather quietly ask me a question that I have become really used to hearing. “Tyler, should I be buying website traffic”? Publishers are rightfully wary of this topic for a couple of reasons. The first reason is… Continue reading Buying Website Traffic, Should You Be Doing It?
How Websites Use Ezoic To Improve Traffic, Experiences, & Ad Earnings This is obviously a blog that I primarily use to do tutorials for webmasters, dig into data that we have collected over the years, and break down emerging industry trends. However, this is also the Ezoic blog. As our platform has expanded, added features, and… Continue reading How Websites Use Ezoic To Improve Traffic, Experiences, & Ad Earnings
What is Google Ad Manager & What Happened To AdX, AdSense, & DFP? At the end of June 2018, Google announced it would be “simplifying” many of their advertising and publisher-facing products through a major rebranding effort. This meant a total rebrand of popular products like AdWords, Ad Exchange, DoubleClick, and their full suite of advertising… Continue reading What is Google Ad Manager & What Happened To AdX , AdSense, & DFP?
Why do ad rates drop in July? (CPMs) Ever wonder why publisher ad earnings tend to see a dip in July (or even the start of October)? This is primarily because advertisers end their quarterly budgets in the month prior. That means ad campaigns end and some of the marketplace competition that drives higher ad rates for… Continue reading Why Do Ad Rates Drop In July? (CPMs)
How To Manage Organic Traffic Loss In 3 Simple Ways Managing an organic traffic loss can be a really frustrating experience. Webmasters and digital publishers often rack their brains for days trying to understand exactly why organic traffic has dropped off. Managing organic traffic loss can be done best in three simple steps: 1.) Identifying the drop 2.)… Continue reading How To Manage Organic Traffic Loss In 3 Simple Ways
What Sites With Great Website Speed Have In Common Last week, we looked at what some of the most popular media sites and blogs had in common. We looked closely at their layouts and content. Now, we’ll examine some of the fastest and most popular websites on the internet to see what they’re doing to deliver such a… Continue reading What Sites With Great Website Speed Have In Common
Website Layout Ideas & Examples From Top Publishers & Blogs Study after study continues to show the significant impact that a website’s layout plays in both the visitor’s experience and the total amount of revenue a publisher generates from ads and other digital revenue sources. Website layout directly impacts how a visitor browses content and… Continue reading Website Layout Ideas & Tips From Top Publishers & Blogs
How Is GDPR Affecting Publisher and Blogger Monetization? Now that the official GDPR compliance deadline has passed, I think it’s fair to say that publishers and content creators of all shapes and sizes have a lot of questions about the impact they should be seeing or expecting on their websites. GDPR regulations have not been easy… Continue reading Is GDPR Affecting Publisher and Blogger Monetization?
GDPR Compliance Instructions For Digital Publishers GDPR has been a bit a whirlwind. The European regulatory initiative to provide internet users with greater control over their privacy has left publishers scrambling for answers at the last minute to comply with the new laws — in effect on the 25th of May, 2018. Let’s be honest, GDPR is… Continue reading GDPR Compliance Instructions For Digital Publishers
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.7.5″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ sticky_enabled=”0″] 4 Ways Site Visitors Affect Your SEO & Revenue SEO and revenue are often the lifeblood for web publishers and content creators. The one thing that has a dramatic effect on both of these variables… Continue reading 4 Ways Site Visitors Affect Your SEO & Revenue
Ways To Improve Website Engagement & Make Visitors Happy More and more media brands and content creators are realizing the value of visitor engagement. Understanding authentic website engagement — and being able to improve it — is directly linked to increased website revenue, better ad rates from advertisers, and increased return visitors. The issue that most content… Continue reading Ways To Improve Website Engagement & Make Visitors Happy
Improve Search Relevance of Content For Google Core Update Google has recently announced several updates to their core algorithm. Google has said that they do this several times a year and that these updates primarily focus on “search relevance”. So how do publishers ensure that they aren’t bitten by Google’s core algorithm updates and how… Continue reading Improve Search Relevance of Content For Google Core Update
Ad Heavy SEO Penalties & Issues You Should Understand Publishers have more SEO variables to account for than ever before. One of those elements is ads and the role they may be playing in keyword rankings. The concept of ad heavy SEO penalties gained fame in early 2017 when several popular SEO discussion websites listed ad density… Continue reading Ad Heavy SEO Penalties & Issues You Should Understand
What Is Ad Session RPM In AdSense? It’s Important. Ad session RPM is also referred to as EPMV (earnings per thousand visitors) or total session revenue. It is a metric used to demonstrate the total ad earnings generated by 1,000 visitor sessions on a publisher’s website. The term ad session RPM is how Google products, like… Continue reading What Is Ad Session RPM In AdSense? It’s Important.
3 New Ways To Improve Google Mobile Results (Post-Mobile First Index) In case you hadn’t noticed, Google’s Search team has had a pretty singular focus over the past few years. New technologies, projects, and initiatives have all been directed at Google Mobile results. With the increase of mobile users and the development of lightweight mobile technologies… Continue reading 3 New Ways To Improve Google Mobile Results (Post-Mobile First Index)
Google AdSense Optimization Tips For Better Revenue & Better UX Google AdSense is the most widely used ad product used by publishers across the web. Due to its wide availability, it has increased Google’s ability to further attract top advertisers to its platform. This means that AdSense has remained a powerful ad monetization tool for most… Continue reading Google AdSense Optimization Tips For Better Revenue & Better UX
Domain Authority Is A Good Investment of Time In SEO For content creators, website owners, and webmasters the term Domain Authority carries a lot of weight. From the early days of SEO to the modern era of Google Search, high Domain Authority has served as a signal to the online ecosystem that a website is a… Continue reading Domain Authority Is A Good Investment of Time In SEO
3 Ways For Websites To Attract Higher Paying Advertisers Website owners and content creators are typically seeking two important things from advertisers that display ads on their web properties. Quality brands that are relevant to visitors High paying advertisers The problem is that many content publishers don’t know how to directly influence or attract this kind… Continue reading Ways For Websites To Attract Higher Paying Advertisers
Make Money From Websites Using These 3 Insights Being an online content creator has never been easier. With the development of easy-to-use publishing platforms and simple lightweight technologies, publishers have mass potential at their fingertips. However, understanding how to make money from websites in this environment is becoming growingly complex. Understanding all the different ways that websites make… Continue reading 3 Insights To Help You To Make Money From Websites
Do You Need An Ad Ops Team? If you’re reading this article, there’s a good chance you’ve built yourself a website and decided to try and make some money. That may be where you’ve encountered the idea of an ad ops team. For a lot of online publishers, the catalyst to start a website be… Continue reading Do You Need An Ad Ops Team?
Content Monetization Tips From Top Publishers & Experts In a lot of ways, we are entering the golden age of digital publishing. Advertisers, brands, and even consumers are pulling their attention further away from traditional media sources; positioning online content creators front and center. This means greater opportunities to monetize digital content. However, some of these… Continue reading Content Monetization Tips From Top Publishers
AMP vs. PWAs: Which is Better AMP or Progressive Web Apps? We all know that mobile use is growing and changing the face of digital publishing. Platforms like Google won’t let us forget it. This has led to the development of a handful of new technologies designed to deliver visitors faster, richer mobile experiences. This… Continue reading AMP vs. PWAs: Which is Better AMP or Progressive Web Apps?
How Does Word Count Affect Website Ad Earnings? The topic of how long digital content should be has been debated and studied for a very long time. However, one area that is still a bit clouded in mystery is how word count affects ad earnings for publishers. Understanding the relationship between word count, article length, and digital… Continue reading How Does Word Count Affect Website Ad Earnings?
This Ad Placement Is Lowering Ad Revenue & Annoying Visitors Our data science department has access to data from thousands and thousands of large digital publishers. They often share some interesting insights with us around things like a particular ad placement, layout style, or publishing strategy. Below, is a case study on the floating anchor ads.… Continue reading This Ad Placement Is Lowering Ad Revenue & Annoying Visitors
Are You Using This Ad Placement at the Right Times? Our data science department has access to data from thousands and thousands of large digital publishers. They often share some interesting insights with us around things like a particular ad placement, layout style, or publishing strategy. Below, is a case study on the floating anchor… Continue reading Are You Using This Ad Placement at the Right Times?
Website Visitor Segmentation Offers Big Ad Earnings Reward For Little Work In the world of online publishing, there is always a search taking place for small efforts that can deliver a lot of value. The industry is awash with stories of publishers who changed something simple like a menu location or layout and dramatically improved their earnings… Continue reading Website Visitor Segmentation Offers Big Ad Earnings Value For Little Work
[et_pb_section bb_built=”1″ admin_label=”section” _builder_version=”3.0.47″ inner_width=”auto” inner_max_width=”none”][et_pb_row admin_label=”row” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”80%” max_width=”1080px”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.22.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_text_shadow_horizontal_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_vertical_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_blur_strength=”text_text_shadow_style,%91object Object%93″ link_text_shadow_horizontal_length=”link_text_shadow_style,%91object Object%93″ link_text_shadow_vertical_length=”link_text_shadow_style,%91object Object%93″ link_text_shadow_blur_strength=”link_text_shadow_style,%91object Object%93″ ul_text_shadow_horizontal_length=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_vertical_length=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_blur_strength=”ul_text_shadow_style,%91object Object%93″ ol_text_shadow_horizontal_length=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_vertical_length=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_blur_strength=”ol_text_shadow_style,%91object Object%93″ quote_text_shadow_horizontal_length=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_vertical_length=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_blur_strength=”quote_text_shadow_style,%91object Object%93″ header_text_shadow_horizontal_length=”header_text_shadow_style,%91object Object%93″ header_text_shadow_vertical_length=”header_text_shadow_style,%91object Object%93″ header_text_shadow_blur_strength=”header_text_shadow_style,%91object Object%93″ header_2_text_shadow_horizontal_length=”header_2_text_shadow_style,%91object… Continue reading Best Google AdSense Alternatives In 2019 For Increasing Revenue
Best Google AdSense Alternatives In 2018 For Increasing Revenue Pretty much every digital publisher on the planet wants to find new ways to increase their website ad revenue. Traditionally, Google AdSense has served as one of the top sources of ad demand for publishers of all shapes and sizes. However, often publishers will look for… Continue reading Best Google AdSense Alternatives In 2018 For Increasing Revenue
Why Removing Ads On Website Improved Its Ad Earnings?! It seems crazy, right? The idea that your website would actually earn more revenue from showing fewer ads. What if I told you that this would also result in lower RPMs and CPMs BUT higher overall ad earnings. Absurd? Maybe not. This is the concept John Cole and myself… Continue reading Removing Ads On Website Improved Its Ad Earnings?!
Using New Google Publisher Data To Improve SEO Recently, Google rolled out a major update to Google Search Console. This update has equipped publishers with a wealth of new data and information; as well as an enhanced new user interface. This new Google publisher data offers new opportunities for SEO and the development of new popular content. Since this… Continue reading Using New Google Publisher Data To Improve SEO
Improve Page Speed For Google SEO In Actionable Ways Google announced that they will be including mobile page speed as a variable in their mobile search ranking considerations starting July of 2018 (The Google Speed Update). This is actually a small Google SEO update that has already likely been impacting results prior to its official announcement.… Continue reading Improve Page Speed For Google SEO In Actionable Ways
Why AdSense Ads Aren’t Showing Impressions This year, there has been an increase in the number of discussions online inside of AdSense forums about why AdSense ads aren’t showing any impressions on certain websites or pages. There are two common culprits that have emerged for this: Ads.txt issues with AdSense AND Google’s recent change to prevent ads from showing… Continue reading Why AdSense Ads Aren’t Showing Impressions
Running Ad Balance Experiments That Actually Work Google AdSense has recently reintroduced attention to a subject I happen to know quite a lot about. Running ad balance experiments has long been thought by publishers to be directly connected to being able to improve visitor experiences, and with Google now rolling out Chrome ad blocking penalties… Continue reading Running Ad Balance Experiments That Actually Work
How To Handle Google Abusive Experiences Violations Starting on February 15th, Chrome will institute the removal of all ads from sites that have a “failing” status for more than 30 days in the Ad Experience Report inside of the Google Web Tools portal. Abusive experience violations that fall outside of the guidelines set by the Coalition for Better… Continue reading How To Handle Google Abusive Experiences Violations