Here we are at the end of another year. For many, this is the time of year where we start to think about how we approach the new year. Resolutions, plans, and strategies for how we hope to achieve the goals we have set for ourselves and our businesses. In the world of digital publishing,… Continue reading Navigating the New Year. Top Strategies to find success.
Welcome to Publishing Pulse, your weekly source for industry updates in online publishing. Stay informed about the latest trends and breakthroughs in the ad ecosystem, content creation, SEO, AI technology, and monetization. If you prefer to listen to industry news, you can tune in to The Publisher Lab podcast. New episodes are released weekly on Thursday. Embracing… Continue reading A Milestone Year for Generative AI, Google Changes, and User Dynamics: Publishing Pulse
Welcome to Publishing Pulse, your weekly source for industry updates in online publishing. Stay informed about the latest trends and breakthroughs in the ad ecosystem, content creation, SEO, AI technology, and monetization. If you prefer to listen to industry news, you can tune in to The Publisher Lab podcast. New episodes are released weekly on Thursday. The… Continue reading Industry Cracks Down On AI: Google Gemini Rushed, OpenAI Lazy – Publishing Pulse
In a recent webinar led by Shelby Madvig, a Publisher Success Manager at Ezoic, valuable insights were shared on utilizing ChatGPT for SEO best practices. Shelby, who manages around 200 publishers, offered practical tips for optimizing websites in line with the latest Google algorithm updates. Her expertise, coupled with her passion for digital content, provided… Continue reading ChatGPT and SEO: Current Strategies for Niche Website Owners
Welcome to Publishing Pulse, your weekly source for industry updates in online publishing. Stay informed about the latest trends and breakthroughs in the ad ecosystem, content creation, SEO, AI technology, and monetization. If you prefer to listen to industry news, you can tune in to The Publisher Lab podcast. New episodes are released weekly on Thursday. More… Continue reading Google Says Site Quality Is Easy, Big Publishers Block Google-Extended: Publishing Pulse
Welcome to Publishing Pulse, your weekly source for industry updates in online publishing. Stay informed about the latest trends and breakthroughs in the ad ecosystem, content creation, SEO, AI technology, and monetization. If you prefer to listen to industry news, you can tune in to The Publisher Lab podcast. New episodes are released weekly on Thursday. Sam… Continue reading Turbulence In Tech Unfolds Across OpenAI, X: Publishing Pulse
Welcome to Publishing Pulse, your weekly source for industry updates in online publishing. Stay informed about the latest trends and breakthroughs in the ad ecosystem, content creation, SEO, AI technology, and monetization. If you prefer to listen to industry news, you can tune in to The Publisher Lab podcast. New episodes are released weekly on Thursday. New… Continue reading Google Unveils Innovative Search Tool as Microsoft’s AI Shift Sparks Controversy: Publishing Pulse
Universal Player stood out as a major revenue generator in 2023; even more so as we head into Q4 . We know that EPMV is the metric we should focus on first and implementing the Universal Player can set the tone for how you leverage advertisers during Black Friday and how you position yourself at… Continue reading Behind the Scenes of Q4 Success. What these Sites Did Differently.
It’s that time of year again, when Black Friday sales start to emerge, signaling a profitable season for digital publishers. The surge in ad rates during this period means more revenue. Excitingly, Ezoic offers an early gift: a significant update to the Universal Player ahead of Black Friday, designed to boost your earnings. Leveraging Universal… Continue reading Maximizing Revenue: Boost Your Black Friday Ad Revenue
Welcome to Publishing Pulse, your weekly source for industry updates in online publishing. Stay informed about the latest trends and breakthroughs in the ad ecosystem, content creation, SEO, AI technology, and monetization. If you prefer to listen to industry news, you can tune in to The Publisher Lab podcast. New episodes are released weekly on Thursday. Google… Continue reading Publishing Pulse: Google November Update, AI Scammer Lawsuits, Meta Enforces AI Disclosure On Political Ads
Black Friday is just around the corner, and for website owners who monetize with display ads, it’s a golden opportunity to boost their earnings. Ad rates are at their highest during this time, making it crucial to optimize your website for maximum revenue. Fortunately, Ezoic offers powerful AI-powered tools through NicheIQ that can help you… Continue reading Refresh Your Old Content and Prepare Your Website for Black Friday Earnings
If you’re an Ezoic customer, you’re in luck because HostArmada, a Certified Seamless web hosting provider, is here to elevate your website hosting experience. In this blog, we’ll delve into the benefits of working with HostArmada as your hosting solution, and how it seamlessly integrates with Ezoic to optimize your website’s performance and security. What… Continue reading HostArmada’s Seamless Hosting Solution For Ezoic Users
Welcome to Publishing Pulse, your weekly source for industry updates in online publishing. Stay informed about the latest trends and breakthroughs in the ad ecosystem, content creation, SEO, AI technology, and monetization. If you prefer to listen to industry news, you can tune in to The Publisher Lab Podcast. New episodes are released weekly on… Continue reading Publishing Pulse: November 2023 Core Update: Navigating SEO Shifts, Mobile-First Indexing, & AI Innovations in Digital Publishing
Publishers are constantly engaging in a fierce contest to claim the summit of search engine results pages. Success hinges on the quality of SEO tools a publisher uses whether that is through tools or services. Research indicates that the average cost of monthly SEO services is just shy of $500/month and that “businesses spending more… Continue reading Data to Dominance: A Data Scientist’s View on NicheIQ’s SEO Suite
Welcome to Publishing Pulse, your weekly source for industry updates in online publishing. Stay informed about the latest trends and breakthroughs in the ad ecosystem, content creation, SEO, AI technology, and monetization. If you prefer to listen to industry news, you can tune into The Publisher Lab podcast. New episodes are released weekly on Thursday. Google CEO… Continue reading Publishing Pulse: Google Defends Apple Deal, Global AI Code Of Conduct, Microsoft Launches Adsense Competitor
Welcome to Publishing Pulse, your weekly source for industry updates in online publishing. Stay informed about the latest trends and breakthroughs in the ad ecosystem, content creation, SEO, AI technology, and monetization. If you prefer to listen to industry news, you can tune in to The Publisher Lab podcast. New episodes are released weekly on Thursday. New… Continue reading Publishing Pulse: New Google Search Features, DALL-E 3 Available in ChatGPT, X Adds Premium Tiers
As publishers, business owners and content creators strive to stay ahead of the curve, the need for innovative tools that can deliver exceptional results has become paramount. Enter Wordsmith, the latest feature addition to the NicheIQ suite, designed to empower your content potential through a unique fusion of human expertise and generative AI. What’s even… Continue reading Discover Wordsmith, the Latest Innovation from NicheIQ
Today, we delve into the journey of Tiny House Hub, a niche website dedicated to the world of tiny houses, and how their partnership with Ezoic breathed new life into their online publishing venture. Over the course of two years, Tiny House Hub’s experience with Ezoic has not only revolutionized their monetization strategy but also… Continue reading Tiny House, Big Success: TinyHouse.com’s Monetization Mastery
If you’re an online publisher, it’s likely you’re aware that success often requires the right tools, strategies, and a dash of perseverance. One Ezoic customer’s journey serves as a beacon of inspiration for publishers looking to maximize their potential and thrive in the digital realm. We had the privilege of speaking with Ant Wright, owner… Continue reading Transforming The Game: BlueByNinety.com’s Journey to Excellence
In the ever-evolving world of online publishing, the path to success is often marked by challenges and uncertainties. However, for one Ezoic customer, their journey has been nothing short of inspiring and profitable. We had the privilege of sitting down with the owners of NewTraderU.com to learn about their experiences and their blog’s remarkable transformation… Continue reading From Blogging Hobbyists to Online Publishing Success: NewTraderU.com
Welcome to Publishing Pulse, your weekly source for industry updates in online publishing. Stay informed about the latest trends and breakthroughs in the ad ecosystem, content creation, SEO, AI technology, and monetization. If you prefer to listen to industry news, you can tune in to The Publisher Lab podcast. New episodes are released weekly on Thursday. Google… Continue reading Publishing Pulse: Google’s HCU Effects on AI Content, Copyright Issues, and Blogging Evolution
Creating high-quality content and optimizing for search engines are the twin pillars of success. But it’s not always easy to balance these demands, especially when resources are limited. That’s where Writio and NicheIQ come into play. These two powerful tools, when combined, can be the only website staff you need to generate top-tier content and… Continue reading The Website Staff Stack: Your All-in-One Content and SEO Solution
In the bustling, ever-evolving world of digital publishing, where content is king and user engagement is the kingdom, the Universal Player emerges not just as a tool but as a beacon of simplicity and efficiency, especially for publishers who are navigating the intricate landscape of video content. This advanced, forward-thinking video player goes beyond the… Continue reading Unveiling New Horizons in Video Monetization with the Universal Player
Welcome to Publishing Pulse, your weekly source for industry updates in online publishing. Stay informed about the latest trends and breakthroughs in the ad ecosystem, content creation, SEO, AI technology, and monetization. If you prefer to listen to industry news, you can tune in to The Publisher Lab podcast. New episodes are released weekly on Thursday. Google’s… Continue reading Publishing Pulse: Google Broad Core Update, Gmail Cracks Down On Spam, Big Tech’s AI Profit Woes
Welcome to Publishing Pulse, your weekly source for industry updates in online publishing. Stay informed about the latest trends and breakthroughs in the ad ecosystem, content creation, SEO, AI technology, and monetization. If you prefer to listen to industry news, tune in to The Publisher Lab podcast. New episodes are released weekly on Thursday. Google… Continue reading Publishing Pulse: Google Emails Leak, Apple’s No-Search Stance, Major Sites Block GPTBot
Welcome to Publishing Pulse, your weekly source for industry updates in online publishing. Stay informed about the latest trends and breakthroughs in the ad ecosystem, content creation, SEO, AI technology, and monetization. If you prefer to listen to industry news, tune in to The Publisher Lab podcast. New episodes are released weekly on Thursday. SEO… Continue reading Publishing Pulse: Links No Longer Top Ranking Factor, Publishers Demonstrating ROI To Advertisers
In today’s digital era, the integration of AI and SEO has become indispensable for content creators and marketers. This article delves into how generative AI is revolutionizing the SEO landscape. While the model excels in mimicking human-like text, its applications in SEO—from keyword suggestions to content writing—are profound, albeit with certain limitations. This guide offers… Continue reading Harnessing the Power of ChatGPT for SEO: A Comprehensive Guide
Welcome to Publishing Pulse, your weekly source for industry updates in online publishing. Stay informed about the latest trends and breakthroughs in the ad ecosystem, content creation, SEO, AI technology, and monetization. If you prefer to listen to industry news, you can tune in to The Publisher Lab podcast. New episodes are released weekly on… Continue reading Publishing Pulse: Google’s Ad Pricing Secrets, Google Gemini Rivals ChatGPT, TikTok Shop Hits the US
Welcome to Publishing Pulse, your weekly source for industry updates in online publishing. Stay informed about the latest trends and breakthroughs in the ad ecosystem, content creation, SEO, AI technology, and monetization. If you prefer to listen to industry news, you can tune in to The Publisher Lab podcast. New episodes are released weekly on… Continue reading Publishing Pulse: Google ‘Gatekeeper,’ Artists Support AI, Charter-Disney Reshape Streaming
Since the start of 2023, AI has been the center of discussion and disruption across many industries, but none have been so uniquely and directly impacted as digital content creators. AI’s influence in web publishing, content creation, and web development has been profound and multifaceted. The 3 charts below provide an unprecedented look at just… Continue reading Impact of AI Tools On Web Content In 3 Charts
The digital publishing landscape is rife with metrics. From RPM to eCPM, publishers are constantly bombarded with figures that promise to give insight into their site’s performance. But, as many seasoned publishers have found, not all metrics are created equal. Enter EPMV – Earnings Per Thousand Visitors. In this article, we’ll learn why EPMV is… Continue reading Why EPMV is the True North Star for Publishers: Going Beyond RPM, CPM, and eCPM
Mark your calendars, because Customer Week is returning October 23-26, 2023. This 4-day virtual event is cultivated for Ezoic publishers who are eager to level up their online business. Customer Week isn’t just any event; it’s a celebration of innovation, learning, and community, specifically crafted to empower website owners to scale their website growth. Don’t… Continue reading Unlock Your Publishing Potential: Why Ezoic’s Customer Week 2023 is a Must-Attend Event
Welcome to Publishing Pulse, your weekly source for industry updates in online publishing. Stay informed about the latest trends and breakthroughs in the ad ecosystem, content creation, SEO, AI technology, and monetization. If you prefer to listen to industry news, you can tune in to The Publisher Lab Podcast. New episodes are released weekly on Thursday. Concern… Continue reading Publishing Pulse: Ad Tech Outrage, Slow Adoption of Video and ChatGPT, X Using Public Data
Welcome to Publishing Pulse, your weekly source for industry updates in online publishing. Stay informed about the latest trends and breakthroughs in the ad ecosystem, content creation, SEO, AI technology, and monetization. If you prefer to listen to industry news, you can tune in to The Publisher Lab Podcast. New episodes are released weekly on Thursday. Preparing… Continue reading Publishing Pulse: Google Core Update, Prep for Q4, Hugging Face Funding, and More
Welcome to Publishing Pulse, your weekly source for industry updates in online publishing. Stay informed about the latest trends and breakthroughs in the ad ecosystem, content creation, SEO, AI technology, and monetization. If you prefer to listen to industry news, you can tune in to The Publisher Lab Podcast. New episodes are released weekly on… Continue reading Publishing Pulse: Battle of Search Engines, AI-Generated Art Copyrights, Turmoil at X (Twitter)
The Importance of Revenue Diversification for Publishers: Embracing Multiple Streams for Success The online publishing industry has undergone rapid transformations, and adaptability has emerged as the key to success. For publishers, diversifying revenue streams is crucial not only to navigate the uncertainties but also to unlock new growth opportunities. 1. Why Diversify? 2. The Dynamic… Continue reading Boosting Publisher Profits: Dive into Diverse Revenue Streams
The advent of AI in video creation offers transformative opportunities for digital publishers. With features ranging from advanced editing to audience engagement analysis, AI tools are becoming indispensable in the realm of video content. However, as with any burgeoning technology, challenges exist. Let’s navigate these waters to ensure optimal content creation. Identifying the Challenges Navigating… Continue reading Overcoming Common AI Video Creation Challenges: Tips for Digital Publishers
Welcome to Publishing Pulse, your weekly source for industry updates in online publishing. Stay informed about the latest trends and breakthroughs in the ad ecosystem, content creation, SEO, and monetization. If you prefer to listen to industry news, you can tune in to The Publisher Lab Podcast. New episodes are released weekly on Thursday. Google’s New Feature:… Continue reading Publishing Pulse: New Google Search Feature, Twitter (X) Creator Fund, Gen AI Adoption
In the vast expanse of the digital world, content creators often grapple with a persistent challenge: not just reaching their audience, but genuinely connecting with them. Building lifetime relationships through content isn’t about viral hits or fleeting trends; it’s about creating a lasting bond built on trust, value, and authenticity. Here’s a guide on how… Continue reading Building Lifetime Relationships Through Content: A Guide to Genuine Connections
Welcome to Publishing Pulse, your weekly source for industry updates in online publishing. Stay informed about the latest trends and breakthroughs in the ad ecosystem, content creation, SEO, and monetization. If you prefer to listen to industry news, you can tune in to The Publisher Lab Podcast. New episodes are released weekly on Thursday. Tech… Continue reading Publishing Pulse: Watermarks for Gen AI, Google Antitrust Trial, Unveiling AI Limits
This is part 2 of a complete guide, you can read part 1 here. The following content was contributed by Saleh Ahmed, Ezoic publisher and founder of Rank Wizards. TL; DR; Part 3 of 4: Topical Authority Improvement Google has a very hybrid and complex search algorithm in place to make sure it can place… Continue reading Guest Blog: 4 Ways to Leverage Your Website’s E. E. A.T. Using Generative AI Tools (Part 2)
Confused about what’s causing fluctuations in your Earnings Per Thousand Visits (EPMV)? Seeing a decline in EPMV over a particular date range might be interpreted as earning less money overall, but it actually signifies making less money per visitor. “Why?” is the real question, and one poorly understood in comparison to traffic. Here, I’ll show… Continue reading EPMV Declining? The Only Way To Know Why
Welcome to Publishing Pulse, your weekly source for industry updates in online publishing. Stay informed about the latest trends, innovations, and breakthroughs in the ad ecosystem, content creation, SEO, and monetization. If you prefer to listen to industry news, you can tune in to The Publisher Lab Podcast. New episodes are released weekly on Thursday. … Continue reading Publishing Pulse: Ad Rate Recovery, Barbenheimer Effect, End of Social Era, & More
The following content was contributed by Saleh Ahmed, Ezoic publisher and founder of Rank Wizards. You can find part 2 here. TL; DR; What Is E.E.A.T. and What Does It Mean? Any SEO is aware of what the letters E.E.A.T. means. But to justify what we discuss throughout the content, we need to revisit the… Continue reading Guest Blog: 4 Ways to Leverage Your Website’s E. E. A.T. Using Generative AI Tools (Part 1)
In the ever-evolving world of online advertising, ad viewability has emerged as a crucial metric that can significantly impact the success of both publishers and advertisers. But what exactly does this mean? In this blog, we will dive into the fundamental concepts of ads/ad viewability, explore its metrics and implications, and discuss its importance within… Continue reading Ad Viewability: What It Means and How To Improve This to Maximize Site Revenue
Welcome back to the Publisher Lab! This week we recently had the pleasure of welcoming a special guest to my show, Piper Lofrano. Piper is the Director of Business Development at Ezoic and a seasoned professional in the publishing industry, boasting a decade of experience working with digital publishers. The conversation was a deep dive… Continue reading The Publisher Lab Ep. 27: Navigating the Evolving Publishing Landscape
With the rapid advancements in artificial intelligence (AI) technology, it has become a powerful tool for enhancing website design and optimizing user experience. At Ezoic, we know firsthand that AI’s ability to process vast amounts of data, learn from patterns, and make intelligent decisions enables it to revolutionize how websites are designed and how users… Continue reading How AI Can Enhance Website Design and User Experience
Welcome back to another podcast episode recap! In a recent podcast episode, Tyler Bishop had the pleasure of discussing some of the most pressing issues in the digital advertising and AI industry with my producer, Manny. We delved into the challenges advertisers face on YouTube, Elon Musk’s new AI start-up focused on transparency, and the… Continue reading The Publisher Lab Ep. 26: Will AI Replace Search Engines? Exploring the Future of Online Search
In today’s fast-paced digital world, the way we access information is rapidly evolving. As publishers, it is vital to adapt and align with shifting consumption patterns to remain relevant and profitable. One such shift that has dramatically impacted how users access content is the rise in mobile browsing. Here’s why having a mobile-friendly website is… Continue reading Publishers in the Mobile Era: Adapt or Fall Behind
Note: Discontinuation of the Ezoic Affiliate program has no impact on regular Ezoic business, service, and technology. First, let me express our genuine gratitude to any publisher that has ever felt comfortable recommending Ezoic to their friends or peers. We’ve always believed that merit and performance ultimately must deliver on their claims to succeed in… Continue reading Why A More Strategic Approach Was Needed For Ezoic Affiliates
This will be a very challenging and sad week at Ezoic. We will be saying goodbye to many talented friends and colleagues as we are reducing the size of our team. In the U.S., if you are one of those impacted, you’ll receive an email to both your work and personal email in the next… Continue reading CEO Dwayne Lafleur’s Letter To Employees
With some thousands(!) of new AI tools that come out every week, artificial intelligence has made remarkable strides in recent months, revolutionizing various industries and transforming the way we live and work. AI refers to the development of computer systems that can perform tasks that typically require human intelligence, such as problem-solving, decision-making, and learning,… Continue reading 5 Tasks Ezoic Publishers Should Outsource to AI
Welcome back to another podcast episode recap! Having just had a day or two off for the US’s Independence Day, Tyler Bishop and Whitney Wright were ready to discuss the newest social media service, Threads! Threads was released by Meta (formerly Facebook) on July 6, 2023. It’s hard to exactly know how successful Threads will… Continue reading The Publisher Lab: Will AI Replace Search Engines? Exploring the Future of Online Search
As a publisher, website owner, and content creator, you’ve undoubtedly spent years honing your craft, researching your niche, and producing content for your audience. Your old content may not have gone viral, it may have gotten little to no traffic at all; but your old content has enormous potential to become new revenue. Through repurposing,… Continue reading How to Transform Your Old Content Into New Revenue
Having good calls to action (CTA) can literally make or break a website’s success. If you can get your audience to do something — click a button, buy a product, read an article, forward an email — you can have a successful business. But if you can’t get your audience to take action, your website will probably never reach… Continue reading How to Write An Irresistible CTA to Get More Subscribers, Followers, and Revenue
PUBLISHED 7/5/23 at 2:15PM The good news? Ad rates have been pretty steady all year. The bad news? Ad rates have been pretty steady all year. Ad rates have neither gone up or down for most of the year. While there was a slight peak at the beginning of February, it’s fair to say that… Continue reading Why are Ad Rates so Low in 2023?
Back in 2004, economist Renée Mauborgne and business strategist W. Chan Kim wrote a groundbreaking book, Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant. Selling over 4 million copies, The Economist had high praise for the book, saying it “is the most successful book on business master-planning.” … Continue reading The Ultimate Guide: How to Find Your Target Audience for Your Website
Google Analytics 4 and Ranking Volatility Welcome back to another engaging episode of the Publisher Lab, hosted by Tyler Bishop and Whitney Wright. So, let’s talk about it: Google Analytics 4 (GA4). It can be rather frustrating and we know that many publishers have had trouble with the transition, particularly the changes in terminologies, classifications,… Continue reading The Publisher Lab: Google In Hot Water with YouTube Ads, and More
Another podcast episode recap and for once in a long time, Tyler nailed the intro. If you would prefer to listen to the podcast, head to PublisherLab.org or watch it on YouTube. The digital publishing news cycle appeared to have experienced a slight slowdown, as the initial excitement surrounding AI developments still lingers but has… Continue reading The Publisher Lab: The Most Overused Term in Tech is AI
In today’s digital age, email marketing has emerged as a vital strategy for businesses to engage with their audience, build brand loyalty, and drive conversions. Here, we’ll provide an in-depth understanding of email marketing, exploring its definition, benefits, and key strategies for success for publishers in 2023. Email marketing refers to the practice of sending… Continue reading The Ultimate Guide to Email Marketing (2023 Edition)
The world was taken by storm when ChatGPT was released. This is no exaggeration: since launching in November 2022, ChatGPT became the fastest-growing consumer product of all time; more than TikTok, Instagram, or any other app, platform, or tool. It reached 100 million active users just a couple months after launching. The world is still… Continue reading Unlocking Success in the AI Era: A Guide for Website Owners, Publishers, and Bloggers
Welcome to another episode of the Publisher Lab, hosted by Ezoic’s Chief Marketing Officer, Tyler Bishop, and Ezoics’s Events and Brand Promotions Manager, Whitney Wright. Both hosts are remote this week and delivering news about EU and Chat-GPT, Facebook traffic falling, and new revenue eligibility for YouTube. If you prefer to watch the episode, you… Continue reading The Publisher Lab: EU delays AI Chatbot, Facebook Traffic is Falling, & Making Money on YouTube Just Got Easier
The truth is, a lot of publishers can follow the same traditional marketing strategies that have worked for decades for ad revenue — keyword optimization, writing good content, fast site speed, content marketing, etc. After a year or two of hard work, site owners can probably realistically expect to make around $1,000/month, give or take. It’s a… Continue reading Increase Your Website’s Ad Revenue with Ad Exchanges: A Step-by-Step Guide
Another episode of the Publisher Lab is here and this week, Tyler Bishop is joined by T-600 Terminator. We’re just being silly. Tyler Bishop is, per usual, joined by Whitney Wright. If you would prefer to watch the episode, you can find it on our YouTube channel. It’s a week full of AI news, as… Continue reading The Publisher Lab: WordPress AI Generator, Chat GPT-5 not training, & SEOs not impressed with Google Search
Welcome back to the Publisher Lab! This week on the agenda is YouTube’s algorithm in 2023, Google’s new Generative Search Experience, and the growing concern amongst publishers of declining traffic. If you would prefer to listen to the podcast, you can find our episodes on PublisherLab.org or watch the episode on our YouTube channel. In… Continue reading The Publisher Lab: YouTube’s Algorithm in 2023, Google’s Generative Experience, & Declining Traffic A Major Concern
Digital communities have changed dramatically over the years. The rise and fall of new social media platforms and online forums have resulted in nearly every demographic, every niche group, and virtually every possible topic of civil discourse having representation somewhere online. Naturally, these groups tend to stick together, in online communities where it’s easiest to… Continue reading Which Social Media Platform Should You Use (2023 Edition)
Google has enjoyed virtually unrivaled success since their search engine became widely used in the early 2000’s. Their public IPO valued them at a whopping $23 billion dollars in 2004, and no company, product, or service has ever come close to even making a dent in their success ever since. That is, until just a… Continue reading How Project Magi Will Impact the Advertising Industry
Welcome back to another episode of the Publisher Lab! This week we have a very special guest: Terrence Timmons, one of Ezoic’s top Business Intelligence Analysts! You can watch the episode on YouTube, or listen in on whatever platform you get your podcasts. Today, we talk about Google’s new AI-generated ads available to marketers and… Continue reading The Publisher Lab: Google Generative AI, Google’s Topic Authority System, & Analytic Insights From an Ezoic Expert
Infinite Scroll (IS) has become the absolute standard for nearly every social media platform and high-trafficked website. It’s convenient, widely-accepted, and has shown to have a great impact on metrics like decreased bounce rate, increased time on site, and a smoother browsing experience for users, “Especially on mobile devices, where users have grown accustomed to… Continue reading The Downsides of Infinite Scroll: Why User Experience, Traffic, and Revenue Suffers
When I first started blogging and publishing back in the 2000’s, SEO was a much different industry. More of a dark arts than a science, a lot of website owners trying to “optimize” content commonly practiced black hat SEO strategies like keyword stuffing, link farming, and duplicating content. I remember the Google Panda update in… Continue reading Best SEO Practices For Publishers (2023 Edition)
In this week of the Publisher Lab, Tyler Bishop and I talked about some major updates Google and Bing have been making to keep up in the growing AI wars. You can listen on YouTube, or wherever you listen to your podcasts. The advertising landscape is witnessing significant growth, with digital video ad spend and… Continue reading The Publisher Lab: Google & Microsoft Bulk Up with AI, LinkedIn Overtaking Facebook, & Ad Rates Increasing
Welcome to another week of the Publisher Lab! This week, Tyler Bishop and Whitney Wright podcast remotely for the first time. Any remote podcasting tips you have are welcome and can be submitted here. Tyler and Whitney dive into authenticity and A, Microsoft adding monetization benefits to publishers inside ChatGPT, and upcoming changes to Google… Continue reading The Publisher Lab: AI makes us rethink authenticity, Microsoft’s AI Chat Monetization, & changes to Google Search
Google held its annual developer conference (dubbed Google I/O) yesterday, and the company revealed a variety of fascinating updates on new products, features, AI progress, and updates to Google Search. You can watch a 16-minute condensed recap of the presentation of the 2-hour event here. Among the many exciting updates to more consumer-based products like… Continue reading The 3 Biggest Takeaways Publishers Need to Know From the Google I/O Presentation
Does it seem like, more than ever before, there are major generational differences and these differences are constantly being emphasized? It has been found that each generation has a core value that can be used to reach each audience set. Boomers are individualistic. Gen Xers care about status. Millennials want authentic experiences. And Gen Z… Continue reading How Content is Consumed by Each Generation
This week’s Publisher Lab episode features Tyler Bishop and Anthony Moore as they discuss Google’s latest comments on their E-E-A-T policy, new capabilities in YouTube Shorts, and this week’s meeting between AI pioneers and White House policymakers on the growing impact AI can have on society. If you would prefer to watch the podcast, check it… Continue reading The Publisher Lab: Google’s E-E-A-T, New Capabilities in YouTube Shorts, & AI Meeting at the White House
Thanks to ChatGPT and the rapid rise of AI-generated content, we are mere weeks into a brave new world of content marketing. As Canadian novelist and Atlantic writer put it, “welcome to the Big Blur.” We are now unable to definitively know if the content we read was written by the people we follow or… Continue reading 5 Ways to Cater Your Content to Your Audience to Increase Engagement
The Publisher Lab is back, and this week we are talking about Meta’s expensive error, Google creating ads with generative AI, and Google retiring a few ranking systems. If you would prefer to watch the podcast, check it out on YouTube. You can also listen to it wherever you can get podcasts. Bug in Meta… Continue reading The Publisher Lab: Meta’s expensive error, Google to use generative AI to make ads, and Google retires 4 ranking systems
