A Visit Is Not the Value of a User.
User Value reports cumulative revenue per 1,000 users from the first visit forward. Live for every site on Ezoic, under Behavior → Lifetime Value.
Day 0 is the visit. Every day after that is the running total — not a reset.
Cumulative revenue / 1k users by age in days. Illustrative.
The Curve Is Built on Identity.
Overview Is the Audience Number. Cohorts Are Each Wave.
Both live under Behavior → Lifetime Value. Both use the same metric: cumulative revenue per 1,000 users.
What Your Audience Is Worth Past Visit One.
Average user value by age in days, pooled across cohorts first seen in the date range. Each age only includes cohorts old enough to have reached it. Day 0 is the first visit. Every day after that is a running total.
- Cumulative revenue per 1,000 users
- Incremental revenue that day
- Retention and active users from the original cohort
Day 0 is the visit. Every day after that is the running total — not a reset.
Whether This Month's Users Are Worth More Than Last Month's.
Users grouped by first-seen date, followed forward. Instead of one blended average, you get a wave-by-wave read on how fast each group becomes valuable.
- One row per first-seen day
- D0 through the days that cohort has lived
- Compare acquisition quality, not just volume
| Day | Size | D0 | D1 | D3 | D7 | D14 |
|---|---|---|---|---|---|---|
| Aug 10 | 24.2k | 8.4 | 10.2 | 13.4 | 17.9 | 22.1 |
| Aug 11 | 21.8k | 7.9 | 9.4 | 12.1 | 16.2 | 19.8 |
| Aug 12 | 19.4k | 8.2 | 9.1 | 11.0 | 13.6 | 15.4 |
| Aug 13 | 22.6k | 6.8 | 8.6 | 11.8 | 16.4 | 20.6 |
| Aug 14 | 18.1k | 7.5 | 8.2 | 9.4 | 10.8 | 11.6 |
The Aug 10 wave is still climbing. Aug 14 flattened. Same traffic volume — different user value.
Acquisition Does Not Have to Pay Back on Visit One.
Mobile apps and SaaS companies have run on this math for years. User Value gives independent web businesses the same number.
If the user is still earning on day 14, day-0 EPMV is the wrong ceiling for what you can pay to acquire them.
Spend Against the Curve, Not the Session.
If a user is still earning on day 10, the first-visit Earnings Per Thousand Visitors (EPMV) is the wrong ceiling for what you can pay to acquire them.
Keep the Users Who Actually Return.
Retention and incremental revenue sit next to the lifetime number. You can see which days, and which cohorts, are doing the work.
Judge Monetization Models on the Relationship.
Display, rewarded, video, and identity are not competing session tricks. They are inputs to what a user is worth over time.
You Cannot Measure a User You Cannot Recognize.
Per-visit metrics are commoditized. Per-user lifetime revenue requires following the same person across visits. That is the identity layer behind ezID (Ezoic Identity) — the same foundation that makes per-user lifetime revenue measurable.
Built on Ezoic Monetization Data.
User Value reflects the audience you are building on the platform. The longer you watch the curve, the more of your own history you have to benchmark — not an industry average.
ezIDUser Value runs on Ezoic monetization data and the identity layer behind ezID. Not an industry average.
The Number, the Context, and a Way to Ask.
Two recent releases already sit next to User Value so you can interpret a move and query the same analytics without leaving your workflow. Analytics MCP launched in July. Niche Index Intelligence is in the dashboard now. Neither is the news on this page.
Is This Your Site, or the Season?
Niche Peer Index compares your EPMV path to others in the same category. Recent answers whether you are tracking the niche over the last 90 days. Seasonal answers whether a dip or climb is normal for the calendar, and what typically comes next. Indexes only — no peer dollar levels.
- Toggle Recent / Seasonal on the card
- Typical pattern from recent full years, with your site overlaid when there is enough data
- Headline calls the biggest typical climb or cool ahead
A mid-year dip can be the calendar, not the site. Seasonal separates the two.
Ask the Data in the Assistant You Already Use.
Analytics MCP is read-only access to your Ezoic analytics from an AI assistant, over the Model Context Protocol. Pageviews, revenue, rewarded completions, video — the same data that powers BDA. It cannot change settings.
- Sign in with your Ezoic account (OAuth 2.0)
- Requires analytics permission
- Endpoint: https://analytics-mcp.ezoic.com/mcp
For the Aug 10–16 cohorts, day 10 is $18.40 / 1k users. Day 0 was $8.20. Returning users added $10.20.
https://analytics-mcp.ezoic.com/mcp
Questions, answered
In Big Data Analytics, go to Behavior → Lifetime Value. LTV Overview and LTV Cohorts are both there now.
Open Your Lifetime Curve.
If you are on Ezoic, User Value is in BDA now. If you are not, the same identity layer is what makes the number possible.