Your Users Are Worth
More Than One Visit.
EPMV tells you what a visit is worth — not what a user is worth. Lifetime Value is that number. Live now in Big Data Analytics.
Same Traffic. Two Different Numbers.
EPMV — earnings per thousand visitors — is what a visit is worth. Lifetime Value is what a user is worth. The gap is revenue you could never see.
Resets every visit. A loyal user and a one-time visitor look identical.
Keeps counting every time the same user returns.
Measure Lifetime Value.
Overview tells you what your audience is worth. Cohorts shows you how that value builds, wave by wave. Both live under Behavior → Lifetime Value.
The Big-Picture Snapshot.
Your audience's lifetime value at a glance — what users are worth beyond the visit that brought them in. Day 0 is the first visit; every day after is a running total.
- Cumulative revenue per 1,000 users
- Incremental revenue added each day
- Retention from the original cohort
Day 0 is the visit. Every day after that is the running total — not a reset.
The Time-Lapse View.
Users grouped by when they first arrived, followed forward day by day. You see how fast each wave becomes valuable — and whether this month's users are worth more than last month's.
- A cohort = users who share a first-visit date
- Waves show momentum, not a blended average
- One row per day, D0 forward
| Day | Size | D0 | D1 | D3 | D7 | D14 |
|---|---|---|---|---|---|---|
| Aug 10 | 24.2k | 8.4 | 10.2 | 13.4 | 17.9 | 22.1 |
| Aug 11 | 21.8k | 7.9 | 9.4 | 12.1 | 16.2 | 19.8 |
| Aug 12 | 19.4k | 8.2 | 9.1 | 11.0 | 13.6 | 15.4 |
| Aug 13 | 22.6k | 6.8 | 8.6 | 11.8 | 16.4 | 20.6 |
| Aug 14 | 18.1k | 7.5 | 8.2 | 9.4 | 10.8 | 11.6 |
The Aug 10 wave is still climbing. Aug 14 flattened. Same traffic volume — different lifetime value.
Adapt Monetization to What Users Are Actually Worth.
Real businesses run on lifetime value. Now web businesses have the number too.
If the user is still earning on day 14, day-0 earnings are the wrong ceiling for what you can pay to acquire them.
Test Revenue Models Against Lifetime Value.
Add rewarded, try video, change a layout — judge it on what users earn over weeks, not one day's dip.
Spend on Growth With the Full Payback Window.
If users are still earning on day 10, first-visit earnings are the wrong ceiling on acquisition spend.
Keep the Users Who Actually Return.
Retention sits next to the revenue, so you can see which cohorts are doing the work.
You Cannot Measure a User You Cannot Recognize.
Anyone can hand you a per-visit number. Following the same user across visits is the hard part — identity infrastructure most monetization partners don't have.
The Longer You Watch, the Better Your Benchmark.
Your curves build week over week into your own history — your audience's trajectory, not an industry average. Lifetime Value runs on Ezoic monetization data.
ezIDLifetime Value runs on Ezoic monetization data and the identity layer behind ezID. Not an industry average.
Then Do Something With the Number.
Built on the same per-user data: act on it, put it in context, or just ask it questions.
Tell Ad Platforms What a Visitor Is Worth.
Without a checkout event to feed Smart Bidding or Advantage+, campaigns chase pageview proxies and cheap traffic. The pixel fires on landing with the revenue that visitor is predicted to earn — so Google, Meta, and Microsoft optimize toward revenue.
- Google, Meta, Microsoft, or a custom pixel — no CAPI build
- Percentage adjustment to calibrate against your actuals
- In the dashboard under User Acquisition
Fires on landing with the ad revenue that visitor is predicted to earn. Bidding chases the $11.20 visitor, not the $0.85 one.
Is a Revenue Swing Your Site, or the Season?
Your earnings trend against sites in your niche, indexed — no dollar amounts exposed. Recent covers the last 90 days. The new Seasonal view shows your niche's typical year, so a summer dip reads as the calendar, not a crisis.
- Recent: last 90 days vs. the niche average
- Seasonal (new): the typical year, your site overlaid
- Add it from Customize → Revenue
A mid-year dip can be the calendar, not the site. Seasonal separates the two.
Ask the Same Data From an AI Assistant.
Read-only access to your Ezoic analytics from any AI assistant, over the Model Context Protocol. It cannot change a setting.
- Sign in with your Ezoic account (OAuth 2.0)
- Requires analytics permission
- Endpoint: https://analytics-mcp.ezoic.com/mcp
For the Aug 10–16 cohorts, day 10 is $18.40 / 1k users. Day 0 was $8.20. Returning users added $10.20.
https://analytics-mcp.ezoic.com/mcp
See What Your Users Are Worth.
On Ezoic? Lifetime Value is in Big Data Analytics now. Not yet? Integration is a single JS snippet — live in minutes.