Ezoic Blog
Read and stay updated on the latest news, resources, guides, and announcements from Ezoic, guest authors, industry experts, and our customers leading in their field.
Google’s Agentic Buying Stack Is Here - So What?
Google’s integration of Gemini into DV360 is a structural shift in how programmatic inventory gets priced and prioritized. Publishers with authenticated, matchable audiences are about to become a different product class entirely.
The Chartbeat Data Is Out. What the Numbers Actually Mean for Your Publishing Business.
New Chartbeat data quantifies two years of search traffic decline across all publisher tiers, seeing large publishers down 22%, medium 47%, and small 60%. The numbers are worse than the headlines suggest, and the right response is all about monetization resilience.
Inside the New Media Summit Event
The New Media Summit brought together 500+ publishers, newsletter operators, and media founders and Ezoic was there as a premier sponsor. MarketBeat CEO Matt Paulson shared how his team turns newsletter subscribers into $300K+ per month in display ad revenue, while Ezoic's Gavin Bechtold unpacked how first-party data is giving publishers a meaningful edge in today's ad market. Their panel was one of many highlights of the event. Ultimately, publishers winning in 2026 are heavily investing in newsletters and their websites to build revenue that compounds.
3 Trends Driving App Value in 2026: From Growth to Durability
In 2026, app value is driven by more than installs—buyers are paying premiums for durability. Top apps combine high retention, AI-driven efficiency, and hybrid monetization to secure higher multiples. Publishers who focus on sticky users, streamlined operations, and diversified revenue can maximize exit value. Use Flippa’s free valuation tool to see where your app stands and how these trends can boost its worth.
Setting Up Rewarded Ads In Web Apps & Websites: A Technical Guide
How to set up rewarded ads from scratch in a web app, game, or website. Give users a choice, and earn premium CPMs in the process.
The Supply Reset: How Buyer Spend and Deals are Reshaping Monetization
The programmatic advertising ecosystem is undergoing an update. As buyers shift spend away from broad open exchange environments and toward curated, deal-based transactions, publishers are being rewarded for clarity, signal quality, and predictable performance. In this post, we explore how buyer spending habits are changing, why curated demand is accelerating, and how Ezoic’s position in the supply chain helps businesses capture high-quality demand.
The Systems Ezoic’s Been Building (And Why They’re Paying Off)
The way people discover and generate value on the web has fundamentally changed. As clicks decline and experiences behave more like products, monetization now depends on engagement, identity, and long-term value. This reflection explores how Ezoic has already built for that reality in 2025 and why it will continue to pave the way in 2026 and beyond.