Ezoic Blog
Read and stay updated on the latest news, resources, guides, and announcements from Ezoic, guest authors, industry experts, and our customers leading in their field.
The Supply Reset: How Buyer Spend and Deals are Reshaping Monetization
The programmatic advertising ecosystem is undergoing an update. As buyers shift spend away from broad open exchange environments and toward curated, deal-based transactions, publishers are being rewarded for clarity, signal quality, and predictable performance. In this post, we explore how buyer spending habits are changing, why curated demand is accelerating, and how Ezoic’s position in the supply chain helps businesses capture high-quality demand.
The Systems Ezoic’s Been Building (And Why They’re Paying Off)
The way people discover and generate value on the web has fundamentally changed. As clicks decline and experiences behave more like products, monetization now depends on engagement, identity, and long-term value. This reflection explores how Ezoic has already built for that reality in 2025 and why it will continue to pave the way in 2026 and beyond.