Calculate Your EPMV
What is EPMV?
EPMV (Earnings Per Thousand Visitors) is a metric that measures how much revenue a website generates for every 1,000 visitors. Unlike RPM (Revenue Per Thousand Impressions) which focuses on pageviews, EPMV considers the actual number of visitors, making it a more holistic measurement of your website's monetization effectiveness.
EPMV = (Total Revenue / Total Sessions) × 1,000
Calculate EPMV
| Device | Sessions | Ad Revenue ($) | EPMV ($) |
|---|---|---|---|
| desktop | $0.00 | ||
| mobile | $0.00 | ||
| tablet | $0.00 |
Calculate or Compare RPM
| Device | Pageviews | Ad Revenue ($) | RPM ($) |
|---|---|---|---|
| desktop | $0.00 | ||
| mobile | $0.00 | ||
| tablet | $0.00 |
Why Ezoic Championed ePMV When No One Else Would?
EPMV was a metric championed by Ezoic over a decade ago for its ability to measure the true value of a visit. Apps and developer software looked at value per user (ARPU) as a key metric; yet publishers and websites still measured ad rates on their sites asby looking at ad impressions or page revenue. Those metrics alone were misleading and long manipulated by ad networks and other third parties in the industry in ways that were outside of website best interests. Today, EPMV (also referred to commonly as eCPM or rPMV/rpV) represents how most good faith partners display ad rates as a metric demonstrating the value of ad earnings on a vistor to ad imnpression basis.
EPMV = (Total Revenue / Total Sessions) × 1,000