There are tons of articles online written about how to monetize a website. However, most of them talk about commonly used methods such as Google Adsense, Amazon Associates Program, and so on. But, to truly succeed online, you have to go beyond what everyone else is doing. This article focuses on methods of website monetization… Continue reading 8 Unique Ways to Monetize a Website in 2021
Sidebar or no sidebar? (Make this the intro) The standard blog template with a sidebar still reigns supreme, but there is a community for the no sidebar movement: https://nosidebar.com/?utm_source=layout&utm_medium=resources&utm_campaign=sidebar-endangered-layout&utm_content=no-sidebar What is a sidebar in an article? Insert an example from a sidebar from a site of your choice The pros of not having a… Continue reading Should Your Website Have a Sidebar?
In a very difficult year for media, podcasting has managed to remain the fastest-growing publishing platform. The US podcast listening audience passed 100 million for the first time in 2020 and, according to eMarketer, that number is expected to grow by another 25 million by 2023. Alongside bigger listener numbers, podcasts put on some serious… Continue reading 9 Tips to Launch a Profitable Podcast in 2021
How Ezoic improved website speed on This WordPress website Site speed is becoming increasingly important to publishers as Google announced new metrics for page speed, visual stability, and responsiveness that will be used in combination with other metrics for UX come May 2021—Core Web Vitals. Google says these will be a part of a small… Continue reading Step-By-Step Faster WordPress Site Speed With Ezoic
As a digital publisher, you are constantly on the hunt for new ways to increase your site’s revenue. If you’re on Ezoic’s platform, long-term optimization of website traffic through the use of ad placeholders and machine learning takes the guesswork out of ad placement and sizing. For me, that technology alone is enough to recommend… Continue reading How to find high-value pages using Big Data Analytics
Forums and online communities have been growing in popularity over the last decade. Some are small and focus on a singular, niche topic, and others, like Reddit and Quora, have hundreds of millions of active users. If your website’s niche lends itself to being community-driven, having a healthy forum with active members can translate to… Continue reading 7 Tips For Running A Successful Forum Or Online Community
Update December 17, 2020: Google announced yesterday at 2pm ET that the December 2020 Core Update has finished rolling out. Ah, yes. Nothing says “Happy Holidays’ like Google SearchLiaison confirming the rollout of the December Core Update. Later today, we are releasing a broad core algorithm update, as we do several times per year. It… Continue reading Google December Core Update 2020: What We Know So Far
What is Patreon? Patreon is a platform where your most passionate fans support your creative work via a monthly membership. There are over 200,000 content creators on Patreon and that number is growing every day. With this model, Patreon allows fans to become active participants in the work they love seeing you create. In return… Continue reading How To Use Patreon: Examples For Artists, Bloggers, and Creators
So you click on an article you want to read, and when the page loads, a video ad pops up and auto-plays somewhere on the page. Publishers unfamiliar to video ad networks might be wondering—how do I get these types of ads served on my website? Below is an example from USA Today’s website. Today,… Continue reading The 10 Best Video Ad Networks For Publishers In 2021
Today on Publisher Profiles, I spoke with Tyler Kamstra, owner and founder of https://www.RPGBOT.net. We talked about how he turned what began as simply creating a website for him to catalog Dungeons & Dragons information — into a profitable digital publishing business. We also discussed how he uses Reddit to engage and attract new visitors… Continue reading How Tyler Kamstra of RPGBOT.net Turned his Hobby Into a Profitable Digital Business
You’d be hard-pressed to find someone who has access to the internet that hasn’t heard of Reddit. Founded in 2005, it is made up of user-generated content (text, video, links) that as a whole is essentially an online bulletin board system. As of 2020, there are 400 million “Redditors” and over 1.3 million subreddit communities.… Continue reading How To Increase Traffic To Your Website By Using Reddit
What is Heavy Ad Intervention? Heavy Ad Intervention is a new feature designed to block ads that use an extreme amount of network bandwidth or battery power. Google Chrome defines “heavy ads” as ads that consume more than 4MBs of network data or 60 seconds of total CPU. What happens when an ad is removed… Continue reading Google’s Heavy Ad Intervention: What Websites Need To Know
In this week’s Publisher Profile, I spoke with Tyler Benedict, owner and founder of bikerumor.com We talked about how to find your website’s tone of voice, why the SEO basics are still fundamental today, and how he created an a-la-carte paid content strategy. If you want to watch the full interview, it is embedded below.… Continue reading How To Run a Lean Online Business with Tyler Benedict of Bikerumor.com
Building a Well-Branded Website with Jon Ferlise of CubsInsider.com Jon Ferlise has been a digital publisher for 4+ years. He’s the co-owner and Chief Strategy Officer of CubsInsider.com. With a background in corporate finance, he teamed up with his business partner, Evan Altman, who has a background in writing to create the premier Chicago Cubs… Continue reading Publisher Profiles: Building a Well-Branded Website with Jon Ferlise of CubsInsider.com
What is Google Analytics 4? Google Analytics 4 is the latest version of the Google Analytics platform. To help digital publishers and business owners better ROI from marketing efforts for the long term, Google has created a new, more streamlined Google Analytics that builds on the foundation of the App + Web property they introduced… Continue reading Google Analytics 4: Essential Features And What’s Changed
How Niche Websites Should Approach Authority Topics The Google Medic Update of 2018 was a Google Core Algorithm update that negatively impacted publishers in the YMYL (Your Money, Your Life) space. Since then, many publishers have wondered how they should approach authority topics, and some have even strayed from building websites in YMYL niches altogether.… Continue reading How Niche Websites Should Approach Authority Topics
What Is Google Discover? Google Discover is a tool that was created to help surface content that is relevant to users on the Google home page. It was created in 2017 and was formerly known as the Google Feed. But in 2018, Google renamed it “Discover”. Some key features of Google discover: Topic headers: These… Continue reading Google Discover: 5 Ways To Optimize Your Content And Get Traffic
Pageviews vs. Sessions vs. Unique Pageviews Being a digital publisher requires a whole new set of vocabulary and know-how. It can be difficult to keep track of all of the different terminology when operating a website, especially if you’re a new publisher. These terms are especially important if you’re using Google Analytics to study and… Continue reading Pageviews vs. Sessions vs. Unique Pageviews
Site speed has been rising as a priority to publishers across the web. Unfortunately, identifying the root cause of what is actually slowing down a website and what to do about it stumps even the most seasoned developers. Popular site speed analysis tools often provide composite scores and broad recommendations, but they typically don’t provide… Continue reading How Ads (And Other Popular Tools) Affect Site Speed Scores
Since its inception, YouTube has grown to become the biggest video sharing platform in the world. It’s also the second largest search engine with over 2 billion monthly users turning to the platform for business, education, and entertainment. According to a recent study from Hubspot, over 50% of consumers state that they prefer to see… Continue reading Building a Successful Video Strategy For Your Brand in 2020
The State of Digital Publishing According To Successful Website Owners 2020 has brought a lot of uncertainty into the world of digital publishing. When the spread of the Coronavirus spurred global lockdowns, the economic fallout negatively affected ad demand. Subsequently, ad rates plummeted worldwide. The sudden drop in ad rates caused publisher revenue to decrease.… Continue reading The State of Digital Publishing According To Successful Website Owners
Since the Coronavirus spread around the globe and negatively affected ad rates, many publishers’ priorities have shifted to survival-mode and figuring out how to weather the storm financially. Not only that, but the pandemic has also caused some to lose focus on user privacy concerns. 18.9% of respondents on an IAB survey said the CCPA … Continue reading Borlabs Cookie: The Intelligent Consent Management WordPress Plugin
This is a guest article is from renowned online entrepreneur and marketing professor, Ron Stefanski. How to Make More Money With Display Ads by Adjusting Your Content Strategy Your brand’s content strategy has a high impact on your ability to earn money with display ads. If you have general content on your site, you will… Continue reading How to Make More Money With Display Ads by Adjusting Your Content Strategy
What does Comscore do? Comscore is a global media measurement and analytics company. They offer 3rd-party measurement of audience demographics and performance for media across multiple mediums. From their own definition; Comscore is a trusted partner for planning, transacting and evaluating media across platforms. With transformative data science and vast audience insights across digital, linear… Continue reading Comscore: What They Do And How Their Rankings (Actually) Work
In the world of SEO, experts in the space frequently emphasize the importance of title tags. But why? Backlinko analyzed 11.8 million search results and found that the overwhelming majority of title tags in Google exactly or partially match the keyword that they rank for. That being said, they found only a slight correlation between… Continue reading Title Tags: Why They Matter For SEO And How To Test Them
Ezoic’s Ad Revenue Index, an interactive graph that shows relative online ad rates by day with an index of 100 being the highest date in recorded history, now has a new feature. If users submit their email address, they gain access to ad rates by geolocation. At current, those who enter their email can see… Continue reading Display Ad Rates By Geolocation In 2020…So Far
As a publisher, invalid traffic is a major threat to your site’s ability to monetize with a number of models. Fixing the source of invalid traffic is essential to maintaining good standing with Google Ad products, like AdSense and Adx, and major affiliate networks, like Amazon. Websites need to find and fix invalid traffic sources… Continue reading Fix Invalid Traffic Sources That Google May Penalize For Ad Serving
Procter & Gamble announced at the IAB Annual Leadership Meeting in 2017 that they were cutting their programmatic ad spend by 90%. As the world’s largest advertiser who spend 6 billion dollars a year, this came as a shock to the industry. Marc Pritchard, Chief Brand Officer of Procter & Gamble, cited the driving factors… Continue reading Ad Viewability: What Is It And Does It Really Matter?
Ever since the Coronavirus pandemic negatively affected ad rates, many publishers have worked hard to keep growing their websites and weather the storm. Ad rates have since improved. They are actually at a higher level currently than they were at the same time last year (June/July 2019). Now that the momentum of ad rates is… Continue reading The 5 Reports In Ezoic Big Data Analytics You Need To Grow Your Site
Publishers have what advertisers want—an audience. That audience is so valuable that advertisers pay billions of dollars each year to target them with ads. On the publisher’s side, there are a variety of ways players in the space try to extract the most value possible from advertisers. But occasionally, the value advertisers think is there,… Continue reading How Fake Video And Video Ads Impact Website Earnings
Recently, many businesses have been impacted by the global Coronavirus pandemic. Countless others have been affected by Google algorithm updates and the recent Amazon affiliate rate cuts. With all of this going on, publishers are searching for effective ways to generate more income online. And that’s where display ads come in. Although ad rates have also… Continue reading Why Display Ads Are The Best Business Model In A Changing Digital Ecosystem
Before automated ad exchanges, ad networks in the 2000s would manually adjust pricing based on supply and demand (kind of like a stock trading floor). This process changed to an automated price based on a real-time price (real-time bidding). Real-time bidding was the start of ad network decline and the beginning of ad exchanges as… Continue reading Real-Time Bidding: The Publishers’ Guide
Google recently announced that upcoming changes to Search Console by incorporating Core Web Vitals as new metrics that broaden how Google measures speed and website performance. With the announcement, Google provided information on a 6-month timeline in which these metrics would be monitored before they would ever be used as a part of search rankings.… Continue reading How To Optimize Core Web Vitals in Google Search Console
CPM, CPC, and CPA are all metrics that are associated with advertiser costs. They are defined as: CPM: cost per mille (thousand) visitors CPC: cost per click CPA: cost per acquisition But publishers might be wondering: what is the significance of these metrics and how are they different? Additionally, the full video explaining the difference… Continue reading CPM, CPC, and CPA: What Are They And How Are They Different?
So, you’ve signed the dotted line. You’ve bought (or sold) a website. But it’s a content website, and it monetizes with Google AdSense. So, how do you change AdSense accounts when buying or selling websites? This is a question asked by many publishers who reach this milestone of buying or selling a website—but there are… Continue reading How To Change AdSense Accounts When Buying Or Selling Websites
Some publishers have recently asked in online communities how to fix a “valid with warning” notice in Google Search Console. The warning is labeled “Data-vocabulary.org schema deprecated.” But what does this mean? The warning appears in the Breadcrumbs section of Google Search Console, as seen below. Today, I’m going to show you how to easily… Continue reading How To Fix “Data Vocabulary Schema Deprecated” Warning In Google Search Console
On May 4th, 2020 Google Search Liaison announced the release of a broad core algorithm update. It’s been labeled the May 2020 Core Update, and it’s one of the many broad core algorithm updates that Google releases on a yearly basis. Later today, we are releasing a broad core algorithm update, as we do several… Continue reading Google May 2020 Core Update: What Publishers Need To Know
Video content isn’t going away any time soon. Data shows that the average person watches 6.8 hours of video content online per week, up 59% from 2016. But with video platforms like YouTube constantly raising the bar for monetization requirements, and shifting policy changes that cause long-time partners to suddenly be de-monetized, some publishers might… Continue reading How To Monetize Video Content Without YouTube
Publishers who produce video content are probably most familiar with using a third-party video hosting platform like YouTube, Vimeo, or Wistia. These platforms offer ease of use and the ability to embed videos in their written content. But there’s a downside to using these platforms—you give up a certain degree of control over your video… Continue reading How To Host Videos On Your Website & Have Google Rank Them
The Coronavirus has changed life as we know it throughout recent months, and it’s also drastically affected ad rates and website traffic. Even successful publishers have had to try creative strategies to help weather the storm. With a large portion of the world’s population practicing social distancing, people’s behaviors on the internet have changed. Additionally,… Continue reading Web Development Trends & Tools Rising In Popularity in 2020
Many digital publishers are familiar with PageSpeed Insights—a tool from Google that analyzes the content of a web page and generates suggestions to make that page faster. We’ve been asked a lot recently to answer this question: Why is there a difference between mobile and desktop PageSpeed scores? When you run a website URL through… Continue reading Mobile vs. Desktop PageSpeed Scores: Why Are They Different?
Ezoic has been covering how the Coronavirus is affecting ad rates with live updates daily. As more data is rolling in, we want to keep publishers up-to-date with the best information possible to help weather the storm during this uncertain time. The most recent data from the Ad Revenue Index has shown that Q2 ad… Continue reading Q2 Ad Spend Produces Historic Metric For Websites in 2020
Most publishers are familiar with Google Trends—a free tool from Google to track the world’s search trends. But many are unaware of how to use Google Trends to increase organic search traffic. The easiest way to use Google Trends to increase organic search traffic is to see if there are any seasonal “spikes” of search… Continue reading How To Use Google Trends To Increase Organic Search Traffic
We’ve covered day-by-day how the economic effects of this pandemic have impacted ad rates. While some categories of websites have seen boosts, many publishers hit hard by Coronavirus have had to come up with creative ways to manage these sudden changes in digital publishing. Recently, we interviewed two successful publishers on how they’re weathering the… Continue reading How These Publishers Hit Hard By Coronavirus Have Weathered The Storm
So you just started a website, or just decided to explore advertising as a monetization method. You’re publishing content, creating a digital presence, and now wonder—when should you put ads on your website? Today, I’m going to take you through the two main signs that you’re ready to put ads on your website, plus what… Continue reading When Should You Put Ads On Your Website?
What are Google Featured Snippets? Google Featured Snippets are small sections of text that appear at the top of the search results page. Google pulls these snippets to directly answer a user’s query. These top spots are highly desired because of the large amount of traffic they drive to websites. Today I’m going to show… Continue reading How To Get Google Featured Snippets Easily By Mastering Search Intent
We recently asked seven digital publishing experts’ advice on managing changes from Coronavirus. Coronavirus (COVID-19) has spread to over 146 countries and has disrupted the global economy, education system, and international travel. Life as we know it has nearly come to a halt as nations urge citizens to practice social distancing to slow the spread… Continue reading Digital Publishing Experts’ Advice On Managing Changes From Coronavirus
Page speed has been a hot topic over the past year, and it doesn’t appear to be going away any time soon. Google Webmasters have said that the most important aspect of site speed is for publishers to make their websites perceivably fast for users. Outside of that advice, there’s a lot of speculation and… Continue reading Is Page Speed A Ranking Factor In Google Search? We Tested 1,000 Queries…
How Coronavirus / COVID-19 is Affecting Web Traffic & Ad Rates (Live Updates) We will include ongoing updates with timestamps below. We’ll also keep our list of resources and advice updated as new information becomes available. Resources: Our video at the bottom describes how the economy impacts ad rates right now The Ad Revenue Index… Continue reading How Coronavirus is Affecting Ad Rates & Website Traffic (Live Updates)
The Divi Builder gives users a complete design framework that is easy-to-use. Although sometimes, optimization errors exist between desktop and mobile versions of pages on the site. We recently discovered that it’s difficult to keep columns side-by-side on mobile. Instead, they appear stacked. Having your mobile site optimized is essential nowadays, as it is the… Continue reading How To Keep Columns Side-By-Side On Mobile in Divi
Publishers were met with a lot of changes in 2019. There were endless Google Core Algorithm updates and preparation for new privacy regulations like the CCPA. On top of that, publishers had to create new content, grow quality traffic, and attempt to increase revenues. Despite these challenges, many publishers want to know how to increase… Continue reading 5 Ways To Increase AdSense Revenue For Your Website In 2020
We recently interviewed Ben Adler, founder of Affiliate Niche Builders, an online resource that provides publishers with proven techniques for building a successful affiliate website. Today we are sharing Ben’s 19 tips and techniques for starting an affiliate website. Ben has been building niche websites for over 5 years. He stumbled upon a Reddit post… Continue reading 19 Tips And Techniques For Building A Successful Affiliate Website
Publishers who monetize with display ads typically want to get the most value possible from their content. How does one accomplish that goal? There a variety of factors that affect how much revenue publishers earn—UX, ad placement, ad size, the value of your available ad inventory to advertisers, and more. But what about the content… Continue reading What Content Length Earns The Most Money From Ads?
What is the difference between CDNs and caching? CDNs are geographically distributed networks of proxy servers and their objective is to serve content to users more quickly. Caching is the process of storing information for a set period of time on a computer. The main difference between CDNs and caching is while CDNs perform caching,… Continue reading CDNs vs Caching: What Are They And How Are They Different?
Publishers in the new year might wonder where the state of page speed stands in 2020. In 2019, Google introduced the Chrome User Experience Report and announced the upcoming badge of shame in Chrome browsers. These types of changes make it clear that the conversation of site speed and its relation to SEO isn’t going… Continue reading The State Of Page Speed In 2020: Statistics Publishers Need To Know
A good bounce rate for your site is mostly dependent on the type of website. Content websites have average bounce rates between 40-60%, while service and retail sites see average bounce rates between 10-40%. Blogs tend to have the highest average bounce rates, between 70-98%. Most digital publishers understand that there’s a relationship between bounce… Continue reading What’s A Good Bounce Rate (Plus Other Engagement Metrics) In 2020?
It’s known in digital publishing that certain categories of websites are more valuable to advertisers. This is why serial site builders will build out sites in certain niches that pay higher ad rates. Both veteran publishers and those new in the space may wonder—what are the top earning website categories? The data to help answer… Continue reading The Top Earning Website Categories In 2020
We recently found that many sites were experiencing issues trying fixing mobile heading fonts in Divi and found the only solutions that existed were plugins. Many of these additional plugins broke other elements of Ezoic’s site. While Divi’s adaptability as a complete design framework is easy-to-use, publishers who used different themes before Divi might find… Continue reading How To Fix Mobile Heading Fonts In Divi With One Easy Step
2019 was a year filled with a lot of changes for digital publishers. From key players signaling the death of the third-party tracking cookie, to publishers preparing for new regulations rolling out like the CCPA. What’s next? Today we’re going to take a look at the top digital content trends in 2020, according to publishers.
Google announced another broad core update to the Google Search algorithm on January 7th, 2020. This announcement was followed shortly by Google saying that the update was live and would be rolling out to its data centers in the followingdays. Later today, we are releasing a broad core algorithm update, as we do several times… Continue reading Google January 2020 Core Update: What To Do If You Are Affected
In the age of digital, publishers have been forced to become increasingly versatile due to the fact the online world is constantly evolving. This never-ending change has given publishers a lot to juggle—one of those items that have jumped to the forefront of the conversation is data privacy regulation and compliance. With the European Union… Continue reading CCPA: A Compliance Guide With Everything You Need To Know