4 Tips to Create a Simple, Profitable Faceless YouTube Channel

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We all know that video is a huge potential gold mine if you can figure out how to get it right. However, many people struggle with knowing just where to start. For many people, the idea of editing videos is challenging, and the idea of being on camera is even more daunting.

Lucky for you, there are some easy tips you can follow to create a “Faceless” YouTube Channel, or video strategy in general. We’ll also zero in on tips that make it easy for you to put these videos together without extensive editing expertise. In this blog, we will guide you through four easy tips to create a “Faceless” YouTube channel or video strategy, as well as give you ideas for creating these videos that don’t require an expert video editor. 

First of all, though, what is a Faceless YouTube Channel?

What is a Faceless YouTube Channel?

A Faceless YouTube Channel is a YouTube channel where the creator does not show their face on camera or reveal their real name. Instead, they may use a pseudonym or remain completely anonymous. These channels typically focus on topics such as product reviews, tutorials, or commentary on current events, and rely on voiceovers or other visuals to convey their message.

The anonymity of these channels can create a sense of mystery or intrigue for viewers, and may allow the creator to express themselves freely without fear of judgement or repercussions. However, it can also make it difficult for viewers to connect with the creator on a personal level or establish trust, as they cannot see the person behind the content.

What we mean by “faceless” is simply creating videos in which your face doesn’t need to appear. Whereas some social media influencers create makeup tutorials or tell stories that very much require their on-screen presence, there are many opportunities for “faceless” videos. 

This could look like screen recordings, videos of scenery or videos shot from your perspective, informational slideshows and more. 

What Are Some of the Best Faceless YouTube Channels?

There are currently countless faceless YouTube channels with millions of followers that regularly gain hundreds of millions of views:

Some of the most-viewed faceless YouTube channels include. Some of the most popular include:

  1. HowToBasic – This channel has over 15 million subscribers and features anonymous videos demonstrating how to perform various tasks, but with a humorous twist.
  2. GradeAUnderA – This channel has over 3.5 million subscribers and features anonymous commentary on various topics, including social issues, pop culture, and news.
  3. Kurzgesagt – In a Nutshell – This channel has over 20 million subscribers and features animated educational videos that cover complex scientific and philosophical topics.
  4. CrashCourse – This channel has over 12 million subscribers and features animated educational videos on a variety of topics, including history, science, and literature.
  5. Screen Junkies – This channel has over 7 million subscribers and features anonymous commentary on movies and TV shows, as well as parody videos and comedy sketches.
  6. Primitive Technology – This channel has over 11 million subscribers and features anonymous videos demonstrating how to build structures and tools using only primitive technology.
  7. The Slow Mo Guys – This channel has over 13 million subscribers and features slow-motion footage of various experiments and events.
  8. Vsauce – This channel has over 15 million subscribers and features anonymous educational videos on a wide range of topics, including science, philosophy, and culture.
  9. REACT – This channel has over 20 million subscribers and features anonymous reactions and commentary on various viral videos, as well as challenges and games.
  10. Tasty – This channel has over 20 million subscribers and features anonymous videos demonstrating how to cook various recipes, with a focus on quick and easy meals.

You can view even more successful examples here.

Tip #1: Pick a “Faceless” topic with a lot of potential content

When we talk about creating a faceless YouTube channel or video strategy, we are talking about creating something that ideally can last for more than just one video. You’d want it to have a sort of common theme and have a number of videos you can create easily without needing to have yourself recorded.

There are countless ideas you could use for a faceless YouTube channel, such as:

  1. Anonymous cooking channel where the focus is on the food and the recipe, rather than the personality of the chef.
  2. Voiceover channel that provides news commentary or analysis on current events.
  3. ASMR channel featuring calming sounds and visuals.
  4. Anonymous book review channel where the focus is on the literature rather than the personality of the reviewer.
  5. DIY channel where the hands of the creator are featured, but not their face.
  6. Educational channel that teaches language, history, or other subjects through animated visuals and voiceovers.
  7. Anonymous travel vlog channel that focuses on the destination and cultural experiences, rather than the personality of the traveler.
  8. Animated channel that features short films, cartoons, or animations.
  9. Anonymous music channel that features instrumental or ambient music.
  10. Gaming channel where the gameplay is the focus, rather than the personality of the gamer.
  11. Anonymous fitness channel that provides workouts, exercise tips, and advice.
  12. Anonymous beauty channel that focuses on makeup tutorials or product reviews.
  13. Anonymous finance channel that provides advice and tips on budgeting, saving, and investing.
  14. Anonymous motivational channel that features inspiring speeches or interviews.
  15. Anonymous advice channel that provides guidance on relationships, careers, and personal development.
  16. Anonymous science channel that provides educational content on topics such as physics, biology, or astronomy.
  17. Anonymous technology channel that features product reviews, tutorials, and news about the latest gadgets.
  18. Anonymous comedy channel that features sketches or comedic commentary on current events.
  19. Anonymous art channel that features time-lapse videos of paintings or other forms of art.
  20. Anonymous meditation channel that provides guided meditations and relaxation techniques.

Odds are, you’ll have the best chance for success using topics you already know about. For example, if you know that you could pretty easily produce informational videos relating to your website’s niche, that would be a really good place to start. If you don’t cook already, however, you probably aren’t going to want to start cooking now for your faceless channel.

Tip #2: Make sure you can make your videos as long as you want

One thing about faceless videos is that you can hopefully create content that lasts a long time. And why do you want it to last a long time? More time on screen means more opportunity for ads to play.

If you haven’t heard of the “Lofi Beats” YouTube video and animated character who goes with it, you should check it out. While this content of course requires a little bit of music know-how, the visuals that accompany this video are extremely minimal and the video goes on for over three hours. 

Three hours is not a realistic length for most videos of course, but do keep in mind the principle that the longer the video, the more revenue you can earn. This goes for Humix as well. For instance, a video that requires a ton of editing to produce a simple one-minute product might not be the best long-term strategy.

The decision to create longer videos on YouTube depends on your specific goals, audience, and content strategy. Longer videos can have some advantages in terms of increasing watch time, engagement, and ad revenue, but it’s not always the best approach for every channel.

Here are some pros and cons to consider when deciding whether to create longer videos:

Pros:

  • Increased watch time: Longer videos can increase watch time, which is a key metric that YouTube uses to rank videos and recommend content to viewers.
  • More ad revenue: Longer videos typically have more opportunities for ad placement, which can increase your potential ad revenue.
  • More in-depth content: Longer videos allow you to go more in-depth on a topic, providing more value to your audience and establishing you as an expert in your niche.
  • Better for certain types of content: Some types of content, such as tutorials or reviews, may require more time to fully cover the topic and provide value to the viewer.

Cons:

  • Decreased retention: Viewers may lose interest in longer videos, leading to decreased watch time and engagement.
  • Higher production time and cost: Longer videos require more planning, filming, and editing, which can increase the time and cost involved in producing content.
  • Not suitable for all types of content: Some types of content, such as short-form comedy or music videos, may not work as well in longer formats.

Ultimately, the decision to create longer videos on YouTube should be based on your specific goals, audience, and content strategy. Consider experimenting with different video lengths to see what works best for your channel and audience.

Tip #3: Find a sustainable way to create and edit your videos

Even though you’ve eliminated the difficult aspect of having to be on-camera, don’t underestimate the effort that goes into creating faceless videos. You’ll want to nail down a consistent, clean and easy way to put your videos together.

Here are some strategies for quickly and efficiently creating and editing videos for a faceless YouTube channel:

  1. Plan ahead: Before you start filming, plan out the content and structure of your video. This will help you stay focused and save time during the filming and editing process.
  2. Use a script or outline: Writing a script or outline for your video can help you stay organized and ensure that you cover all the key points you want to make. It can also help you save time during editing by reducing the need to cut out filler or tangents.
  3. Film in batches: If possible, film several videos at once to save time and maximize your filming efficiency. This can help you get into a flow state and minimize the time it takes to set up equipment and prepare for filming.
  4. Use a simple filming setup: You don’t need a lot of expensive equipment to film quality videos. Use a simple filming setup with good lighting and a stable camera to keep things easy and efficient.
  5. Edit with a plan: When editing your videos, have a clear plan for what you want to achieve. Start by cutting out any unnecessary footage, then focus on refining the pacing and flow of the video. Don’t get bogged down in minor details that won’t have a big impact on the overall quality of the video.
  6. Use templates and presets: If you use editing software like Adobe Premiere or Final Cut Pro, use templates and presets to speed up the editing process. These can save you time by providing pre-made graphics, effects, and transitions that you can quickly apply to your videos.
  7. Outsource editing: If you don’t have the time or skills to edit your own videos, consider outsourcing the editing process to a professional editor or a service like Fiverr or Upwork.

Remember, the key to quickly and efficiently creating and editing videos is to have a clear plan and process in place. With a bit of organization and practice, you can streamline your workflow and create high-quality videos for your faceless YouTube channel in less time.

For instance, if you’re a gamer, maybe all you need to do is record your screen. However, if you’re posting informative videos, maybe you’d want to try out some simple software options that help you put together videos with ease. For instance, Flickify will convert your already written content into video with zero effort on your part, so this could be a huge win for those looking to transform their blogs into videos quickly. There are also other tools like Canva Pro that allow you to export slides and add music and transformations to them.

Furthermore, you could even try out some of the AI avatars who appear in videos on your behalf if that’s your speed. These technologies, like Synthesia.io for example, have life-like avatars that appear on screen and recite a script that you feed them.

There are also the typical video editing softwares like Adobe PremierePro or Apple iMovie that you can try out. 

Tip #4: Figure out smart ways to build your audience

Once you have your content strategy, how are you going to get eyes on it? First, you’ll want to know some characteristics of the audience you have, or the target audience you want. It will be important to create your content with them in mind so that they find it entertaining and appealing.

Here are some smart ways to build an audience for your faceless YouTube channel:

  1. Create high-quality content: The most important factor in building an audience is creating high-quality content that provides value to your viewers. Focus on producing content that is informative, entertaining, or solves a problem for your audience.
  2. Optimize your videos for search: Use relevant keywords in your video titles, descriptions, and tags to improve your visibility in YouTube search results. Consider using tools like Google Keyword Planner or TubeBuddy to find the best keywords for your videos.
  3. Promote your videos on social media: Share your videos on social media platforms like Twitter, Facebook, and Instagram to reach a wider audience. Consider creating teaser trailers or short clips to share on social media that entice viewers to watch the full video on YouTube.
  4. Collaborate with other YouTubers: Collaborating with other YouTubers in your niche can help you reach new audiences and build relationships with other creators. Consider collaborating on a video or series with another YouTuber to cross-promote your channels.
  5. Engage with your audience: Respond to comments and engage with your viewers to build a loyal fanbase. Consider creating a community tab or forum where viewers can interact with each other and with you.
  6. Use YouTube ads: Consider using YouTube ads to promote your videos and reach a wider audience. YouTube ads can be targeted based on demographics, interests, and search terms, making them a powerful tool for building your audience.
  7. Offer incentives for subscribing: Offer viewers an incentive, such as access to exclusive content or a chance to win a prize, for subscribing to your channel. This can encourage viewers to subscribe and help you build a loyal fanbase.

Remember, building an audience for your faceless YouTube channel takes time and effort. Focus on creating high-quality content, optimizing your videos for search, and engaging with your audience to build a loyal following over time.

A couple things to know about your audience: you can get higher revenue on your videos depending on where your views are coming from. Your audience’s age also matters – adult viewers will earn you more money because they have more purchasing power.

Second, know that YouTube can take a long time to amass a following that lets you monetize videos. Be in it for the long haul and post consistently. Share your videos to other social platforms, tell your existing audience about them via email, or more. We also recommend trying out uploading your videos to Humix for another bonus way to get an audience and eyes on your content. Humix will not only get eyes on your video content, but will also send traffic to your website. 

Wrapping it all up: Creating a profitable faceless YouTube channel

In 2023, you don’t have to be a professional on-screen personality to earn money for your video content. If you have written content, you can transform that content pretty easily into videos of various lengths to monetize it. It helps to have a long-term strategy that you can replicate with ease, and to identify a gap in content that viewers will be interested in.

First, focus on a profitable niche: To create a profitable YouTube channel, it’s important to focus on a niche that has a large audience and potential for monetization. Consider niches like finance, technology, health and fitness, beauty, and gaming, which tend to have large and engaged audiences.

Then, begin to build a loyal audience: To make money on YouTube, you need to have a loyal and engaged audience that watches your videos and interacts with your channel. Focus on creating high-quality content that provides value to your viewers, and engage with your audience by responding to comments and creating a community tab or forum.

Monetize your content: There are several ways to monetize your YouTube channel, including advertising revenue, sponsorships, merchandise sales, and affiliate marketing. Consider using a mix of these monetization strategies to maximize your earnings.

YouTube makes it as simple as possible for creators to earn income, and you should use YouTube’s monetization features: Once you meet YouTube’s monetization requirements, you can start earning money from ads on your videos. You can also use YouTube’s Super Chat feature to allow viewers to pay to have their comments highlighted during live streams.

Finding sponsorships is another savvy idea: You can also make money on YouTube by partnering with brands to promote their products or services. Look for brands that are a good fit for your niche and audience, and negotiate a sponsorship deal that benefits both you and the brand.

You can also sell merchandise: If you have a loyal fanbase, consider selling merchandise like t-shirts, hats, and other branded items. This can be a great way to monetize your channel and build your brand.

Remember, building a profitable faceless YouTube channel takes time and effort. Focus on creating high-quality content that provides value to your viewers, engage with your audience, and use a mix of monetization strategies to maximize your earnings.

Tips to create faceless YouTube channel

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Linden-O'Brien-Williams-Headshot

By Linden O'Brien Williams

Linden is a former journalism graduate of the University of Missouri turned social media and content marketer. She speaks fluent English, Spanish, and French and is responsible for Ezoic social marketing strategies.