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How Ezoic’s AI Placeholders Work

How Ezoic’s AI Placeholders Work

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While Ezoic’s ad technology may be its most recognizable product, did you know you can leverage AI even more to enhance your site’s performance?

Ezoic’s AI placeholders are cutting-edge technology that intelligently and automatically adds potential ad locations to your website pages. This process takes into account various factors to optimize ad placement for increased revenue and a better user experience.

By incorporating AI placeholders in addition to the ones added manually or through Ezoic’s Chrome extension, you can effortlessly enhance your site’s revenue; activating AI placeholders has been shown to increase EPMV (earnings per thousand visitors) by up to 20%.

How do Ezoic AI placeholders increase revenue and balance UX?

AI placeholders take into account many factors when deciding where to place them.

First, it considers important elements of the page it is optimizing, such as page length, word count, if there is a sidebar, how the header and footers are set up, and existing placeholders.

Then, it also takes into consideration user experience—how users interact with your content and the present ads. AI placeholders determine what else the page could have added to it without greatly effecting the user or revenue, and what is likely to even increase revenue.

Available on all devices

Initially, when Ezoic first developed AI placeholders, they were only available on mobile versions of publishers’ websites. In 2021, we released enhanced AI placeholders, which brought the technology to desktop and tablet as well, in addition to fixing some bugs on the mobile version.

AI Placeholders can help boost your revenue and enhance user experience by leveraging Ezoic’s advanced technology to identify even more ad placement opportunities and conduct continuous rigorous testing. By identifying previously overlooked areas and analyzing user behavior across all devices, AI Placeholders can help you optimize your ad placements for maximum revenue and minimal impact on user experience. With this technology, even ad placements that were previously considered to be undesirable can be evaluated and optimized to maximize revenue potential.

Ensure AI placeholders are on

To optimize your site’s placeholders and earn more money, navigate to your Ezoic dashboard and click Ezoic Ads.

Then, click Ad Positions, and go to Ad Types.

Under Auto-Insert Ads, on the right-hand side, you will see both AI Placeholders and Enhanced Placeholders. Enhanced placeholders specifically looks at what your goals are with Ezoic—balanced, UX-focused, or revenue-focused—and only makes additions based on that setting.

Putting placeholders on your site can be a hard decision to make, especially if you’re newer to digital advertising. AI placeholders find all of the locations you didn’t catch or think of that will bring you the most revenue while still considering user experience.

Whitney is a former journalist for numerous city-wide newspapers and online media sources and an accomplished digital and creative marketer. She has multiple years of digital publishing expertise and contributes regularly to all of Ezoic's content sources.