The Windows Club

Website doubles revenue with Ezoic



Microsoft’s Most Valuable Professional Award winner (2005-2016) and Windows Insider MVP Anand Khanse started in 2009 as a way to discuss and inform others about his passion, Windows OS. Since then, the site has grown to become the premier unofficial Microsoft Windows blog, employing a full staff of authors and receiving over 10 million page views a month.

Khanse initially used AdSense as the primary means of monetizing his site. Negative experiences with ad networks and other technologies led to some apprehension when exploring opportunities to optimize his website revenue. Khanse became interested in Ezoic after reading reviews, interacting with the support team, and learning how Ezoic’s technology has helped other websites’ user experience and ad revenue.


Ezoic’s ability to balance revenue and user experiences convinced to integrate with Ezoic in September 2018, and their positive results were almost immediate.

“What got my attention first was the Ezoic dashboard and the control it offered,” said Khanse, “but it was the performance that really impressed me the most.”

In three months, The Windows Club saw major progress in visits, pageviews, bounce rate, revenue, and EPMV.

More specifically, their revenue increased an incredible 113% and continues to trend upwards. The site also experienced an increase in pageviews and engaged pageviews by approximately 80%.

“The results have been fantastic. I should have switched to Ezoic much sooner!” said Khanse.

“Until recently, I used Google AdSense and was happy with the earnings. But as they say – ignorance is bliss! I never knew there could be an immense earning potential beyond only AdSense.”

– Anand Khanse, Founder and CEO of The Windows Club