About Ezoic

235+ people

3 Global Offices

10 Years & Counting

Socially Responsible

Who We Are

Ezoic was founded in 2010 as a technology solution for digital publishers looking to earn more revenue through their website(s) and optimize UX. At Ezoic, we understand that UX and ad earnings are directly correlated — if publishers can truly provide visitors with better experiences, they can also earn more revenue. Ezoic was born out of this idea and grew into an end-to-end platform for publishers. Ezoic has customers throughout the world, with solutions available for publishers of all sizes.

Ezoic was the first solution in the industry to incorporate AI and machine learning into its features and products. We have been perfecting our craft for over a decade and leading the way when it comes to best-in-class technology to enhance UX, solutions that put publishers in control of their revenue, and a team that is dedicated to helping publishers grow and succeed every step of the way. In 2021, Ezoic reached 1.03 billion monthly unique visits from its collective customer base – a huge milestone for the company and the publishers we serve.

Built for Publishers

At Ezoic, we’re passionate about building a better web. We spend every moment of every day working on our platform to help publishers and website owners improve their digital properties. 

Ezoic allows publishers to streamline the management of multiple goals while remaining in control of all testing. Ezoic’s technology was designed for digital publishers and includes industry-first features for monetization, site speed, and more.

Along with new features constantly being introduced to customers, publishers can rest assured knowing that Ezoic is a profitable company backed by Balderton Capital — the largest investor in the European Union. We were granted Google’s Business innovation award in 2016 for our impact on publisher revenue. 

A Trusted Partner

We are proud to be a Google Certified Publishing Partner and a trusted source for help with Google products like AdSense and Google Ad Manager. We’re also a certified partner of Cloudflare, JW Player, and Flippa website exchange. These brands trust Ezoic as an expert to help their publishers and partners.

As a member of the Coalition for Better Ads, Ezoic is dedicated to helping the industry research and better understand how ads affect visitor experiences and ad-blocking rates worldwide.

Corporate Social Responsibility at Ezoic

Ezoic is proud to be a socially responsible corporation. We care about more than business goals — we care about our local, publishing, and global communities. We’re committed to giving back, fostering an inclusive culture, and empowering employees to drive real change.

As a company, we’re dedicated to two of the sustainable development goals set by the United Nations — climate action (#4) and quality education (#5). Learn more

Our Executive Team

Carlsbad, CA

Founder & CEO

Dwayne Lafleur

Dwayne Lafleur is an entrepreneur, hands-on technologist, founder, and CEO of Ezoic. Previously, Dwayne founded Cubics, the first display ad network for Facebook app developers. The ad network was unique because it used anonymous demographic data to target advertising to Facebook app users and launched prior to Facebook’s own ad targeting system.

After selling Cubics to Adknowledge Inc. in 2007, the social display division grew to serve more than 500 million ads per day. Dwayne continued to innovate within the company, spearheading the use of cloud computing architecture to handle the large volume of ads being served within Facebook apps and becoming Amazon’s biggest AWS customer at the time.

At Ezoic, Dwayne has established a business that is technically interesting, a first-of-its-kind, and able to scale to a large online market. He is originally from Alberta, Canada and now lives with his family in Carlsbad, CA.

London, U.K.


John Cole

Formerly an officer in the British Royal Navy, John was a pioneering director of Media Run Group, which founded several online businesses—Media Run Search, Media Run Ad Network, and Blowfish Digital Ad Agency. Following the acquisition of Media Run Ad Network by Adknowledge Inc. in 2007, John managed the Adknowledge Social Games division in Europe. This included the Super Rewards virtual currency platform which monetized Facebook, MMO & Mobile Games, and Cubics—their social display advertising platform. After a brief and successful foray into the world of independent online publishing—as founder of UK website operator, ‘Epirical’—John sold his online interests to Ezoic in 2011 and joined as Chief Customer Officer. John recently moved back to London to open Ezoic’s London office.

Carlsbad, CA


Dan O’Bryan

Dan began his career with a degree in mechanical engineering from the University of Notre Dame. He soon found his calling as a software engineer and systems architect, working on Launch Trajectory design for the Space Shuttle program—provisioning for Sprint long-distance networks and avionics software for Honeywell. Dan joined Adknowledge in 2005 and led the rebuild of the main Adknowledge advertiser portal (BidSystem), the Cubics Cloud migration, and integration of the MIVA XML Search platform.

Dan joined Ezoic as Chief Technology Officer. Originally from the Midwest, Dan moved with his family from Kansas City to Carlsbad, CA in the summer of 2013.

Carlsbad, CA


Tyler Bishop

Tyler is an award-winning marketer that was featured on the cover of the September 15′ STL Biz Journal for his unique approaches to digital marketing and was included in the publications 30 Under 30 the same year. Tyler is currently a 2019 member of the Forbes Communication Council, the host of Pubtelligence (digital publishing events held at Google offices around the world). Considered a digital publishing industry influencer and “professional expert” by his peers, Tyler has had articles featured in some of the world’s top publications regarding marketing, business, psychology, and even pop culture. He’s served as a marketing expert for startup boards and has been Ezoic’s head of marketing since late 2016.

Tyne-and-Wear, U.K.

Managing Director

Mike McGuire

Mike joined Ezoic in April 2013 after serving as an officer in the Royal Navy, reaching the rank of Commander. No stranger to technology, he employed, maintained, and developed state-of-the-art weapons, sensors, and computers. Primarily operations-focused, with tours in the Gulf, Balkans, Iraq, and on the recent NATO Libya operation, he commanded a squadron of fast patrol boats in Gibraltar conducting anti-terrorist patrols. When not on operations, he served as a defense diplomat in Germany, Canada, and Italy.

Originally from Manchester, he is a Manchester City fan—yup, there are two soccer teams from Manchester—and now lives with his wife, Jacqui, and rescue hound, Pickle, in the beautiful North East of England, where Ezoic has offices with great views of the River Tyne and the North Sea.

Organizational Leaders

Corporate Social Responsibility

Emily Brennan

Director of CSR


Torrey Sims

Torrey Sims

Director of Marketing

Sarah Clow

Sarah Clow

Team Lead – Brand and Influence


Tara Ellis

Tara Ellis

Office Manager

Platform Quality

Meg Blanc

Team Lead – Platform Quality

Marissa Signer

Team Lead – Platform Quality

Publisher Success

Jeff Bernard

Director of Publisher Success


Ryan Murphy

Team Lead


Iona Lofrano

Team Lead

Mohammad Salihie

Team Lead


Piper Lofrano

Director of Sales – Carlsbad

Danijel Dadovic

Director of Business Development

Rob Fernandez

Team Lead – Carlsbad

Gavin Bechtold

Gavin Bechtold

Team Lead – Carlsbad

Mariah Tabor

Mariah Tabor

Team Lead – Carlsbad

Hannah Stoever

Team Lead – Carlsbad

Scaled Publisher Onboarding

Jan Creidenberg

Director of Scaled Publisher Onboarding


Drew Lawrence

Team Lead


Cory Evans

Cory Evans

Director of Support

Global Impact

Learn more about our international team →

North American Headquarters

6023 Innovation Way
Carlsbad, California 92009
United States

European Headquarters: Tyne and Wear, U.K.

Northern Design Centre, Gateshead
Tyne and Wear, NE8 3DF
United Kingdom

London Headquarters

33 Alfred Place,
Bloomsbury, London WC1E 7DP
United Kingdom