Ezoic (ee-zo-ic) was founded by Dwayne Lafleur, the former CEO of the first Facebook advertising network, Cubics. During his time at Cubics, Dwayne realized that many publishers were actually trying to solve the wrong problems.
Dwayne recognized that visitor experiences and ad earnings were directly correlated. He knew that if publishers could truly provide visitors with better experiences that they could also earn more revenue.
Ezoic was born out of this idea. Now, Ezoic is an end-to-end digital technology platform for publishers that includes a wide array of apps and technologies that are designed to help publishers.
Ezoic has developed an industry reputation as being a “friend to publishers”. Ezoic’s platform is free to use and includes features like a CDN, WAF, SSL, and advanced caching all at no-cost to all publishers.
Ezoic now employees teams across North America and Europe and serves customers in over 100 countries. Ezoic continues to grow each year largely due to the positive experiences that our customers have shared with others in this space.
Ezoic is a profitable company backed by Balderton Capital— the largest investor in the European Union— and sees thousands of new publishers begin using our technology each year. We are a Certified Google Publishing Partner and were awarded Google’s Business innovation award in 2016.
A Trusted Partner
At Ezoic, we’re passionate about building a better web. We spend every moment of every day working on our platform to help publishers and website owners make their digital properties better.
Ezoic is proud to be a Google Certified Publishing Partner and someone that publishers can come to for help with Google products like AdSense and DoubleClick for Publishers (Now Google Ad Manager).
Ezoic is also a member of the Coalition for Better Ads and dedicated to helping the industry research and better understand how ads affect visitor experiences and ad-blocking rates worldwide.
Lastly, Ezoic is a certified partner of Cloudflare, JW Player, and the Flippa website exchange. These brands trust Ezoic as an expert to help their publishers and partners.
Dwayne Lafleur (Founder & CEO)
Dwayne Lafleur is an entrepreneur, hands-on technologist, founder and CEO of venture-backed start up Ezoic Inc. Previously, Dwayne founded Cubics, the first display ad network for Facebook app developers. The ad network was unique, because it used anonymous demographic data to target advertising to Facebook app users (and launched in 2007, prior to Facebook’s own ad targeting system). After selling Cubics to Adknowledge Inc in 2007, the social display division grew to serve more than 500 million ads per day. Dwayne continued to innovate within the company including spearheading the use of cloud computing architecture to handle the large volume of ads being served within Facebook apps; becoming Amazon’s biggest AWS customer at the time. As founder and CEO of Ezoic, Dwayne has founded a business that is technically interesting, a first of its kind, and able to scale to a large online market. He is originally from Alberta, Canada and now lives with his family in San Diego, CA.
John Cole (CCO)
John is the Chief Customer Officer of Ezoic. Formerly an officer in the British Royal Navy, John was a founding Director of Media Run Group – which founded several online businesses in the mid 2000’s (Media Run Search, Media Run Ad Network, and Blowfish Digital Ad Agency). Following the acquisition of Media Run Ad Network by Adknowledge Inc in Oct 2007, John managed the Adknowledge Social Games division in Europe, which included the Super Rewards virtual currency platform (which monetized Facebook, MMO & Mobile Games) & Cubics – their Social display advertising platform. After a brief and successful foray into the world of independent online publishing (he was founder of UK website operator ‘Epirical’), John sold his online interests to Ezoic in Dec 2011 and joined as CCO. John recently moved back to London to open an Ezoic London office.
Dan O’Bryan (CTO)
Dan O’Bryan is Chief Technology Officer and board member at venture backed start-up Ezoic. Dan begin his career with a degree in mechanical engineering from the University of Notre Dame. He soon found his calling as a software engineer and systems architect, working on Launch Trajectory design for Space Shuttle program, provisioning for Sprint long distance networks and avionics software for Honeywell, before joining online ad network Adknowledge in 2005. After many successful engineering roles at Adknowledge, which included leading the rebuild of the main Adknowledge advertiser portal (BidSystem), the Cubics Cloud migration and integration of the MIVA XML Search platform; Dan joined Ezoic as CTO. Originally from the mid-West, Dan moved with his family from Kansas City to Carlsbad, CA in the summer of 2013.
Ohad Tzur (VP, Global Business)
As VP of Global Partnerships at Ezoic and with 12 years of online media experience under his belt , Ohad combines strategic thinking and creativity to bring Ezoic’s machine learning thought leadership and data science to the world of digital publishing.
Prior to joining Ezoic, Ohad served as Global Head of Channel Partnerships at Google, where he built the Google Certified Publishing Partner Program for high-quality partnerships focused on supporting online publishers. Ohad also spearheaded the Wildfire Partnership program at Google and worked closely with Google’s buy-side channel sales partners, supporting top-management with identifying growth opportunities and evaluating new strategies.
Mike McGuire (MD – United Kingdom)
Mike joined Ezoic in April 2013 after serving as an officer in the Royal Navy, reaching the rank of Commander. No stranger to technology, he employed, maintained and developed state-of-the-art weapons, sensors and computers. Primarily operations-focused, with tours in the Gulf, Balkans, Iraq and on the recent NATO Libya operation, he also commanded a squadron of fast patrol boats in Gibraltar conducting anti-terrorist patrols. When not on operations he served as a defence diplomat in Germany, Canada and Italy. A closet academic, he holds a HNC in Engineering, BA(Hons) and MA with the UK’s Open University, and graduated with top honours from the Canadian Forces’ Joint Command and Staff Programme, where he also earned his second master’s degree, this time in Defence Studies from the Royal Military College of Canada. He speaks fluent German. Originally from Manchester, he is a Manchester City fan – yup there are two soccer teams from Manchester – and now lives with his wife, Jacqui, and rescue hound, Pickle, in the beautiful North East of England, where Ezoic has offices with great views of the River Tyne and North Sea.
Paul Cassar (VP, Strategic Partnerships)
Paul is an innovative leader with a proven track record of establishing and driving digital success for global media businesses in the UK, US and Canada. He is the former Chief Digital Officer for Hearst UK — one of the world’s largest media publishers. Paul has established a career filled with of success designing, selling and delivering bespoke client solutions across the media industry. Paul has lived his life on all sides of the publishing ecosystem; from print to digital. Peers describe Paul as a purist. Someone who truly loves the media business and wants to see the power distributed properly across all the parties in the ecosystem according to their value. It’s this attitude that inspired Paul to join the Ezoic team.
Head of Marketing
Head of Platform Quality
Dr. Greg Starek
Sr. Data Scientist
Publisher Solutions Manager
Account Management Lead
Publisher Team Lead
UK Publisher Team Lead
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