The START of Ezoic (ee-zo-ic)
Ezoic was founded in 2010 by Dwayne Lafleur, former CEO of the first Facebook advertising network, Cubics. During his time at Cubics, Dwayne realized that many publishers were actually trying to solve the wrong problems.
Dwayne recognized that UX and ad earnings were directly correlated—if publishers could truly provide visitors with better experiences, they could also earn more revenue. Ezoic was born out of this idea and grew into an end-to-end platform for publishers.
Ezoic is a profitable company backed by Balderton Capital—the largest investor in the European Union. We were granted Google’s Business innovation award in 2016 for our impact on publisher revenue.
BUILT FOR Publishers
At Ezoic, we’re passionate about building a better web. We spend every moment of every day working on our platform to help publishers and website owners improve their digital properties.
Ezoic’s Platform includes a wide array of features that are designed to help publishers improve UX and earn more revenue.
Ezoic allows publishers to streamline the management of multiple goals while remaining in control of all testing. Offering features for monetization, site speed, and more.
A Trusted Partner
We are proud to be a Google Certified Publishing Partner and a trusted source for help with Google products like AdSense and Google Ad Manager. We’re also a certified partner of Cloudflare, JW Player, and Flippa website exchange. These brands trust Ezoic as an expert to help their publishers and partners.
As a member of the Coalition for Better Ads, Ezoic is dedicated to helping the industry research and better understand how ads affect visitor experiences and ad-blocking rates worldwide.
Our Executive Team
Founder and CEO
Dwayne Lafleur is an entrepreneur, hands-on technologist, founder, and CEO of Ezoic. Previously, Dwayne founded Cubics, the first display ad network for Facebook app developers. The ad network was unique because it used anonymous demographic data to target advertising to Facebook app users and launched prior to Facebook’s own ad targeting system.
After selling Cubics to Adknowledge Inc. in 2007, the social display division grew to serve more than 500 million ads per day. Dwayne continued to innovate within the company, spearheading the use of cloud computing architecture to handle the large volume of ads being served within Facebook apps and becoming Amazon’s biggest AWS customer at the time.
At Ezoic, Dwayne has established a business that is technically interesting, a first-of-its-kind, and able to scale to a large online market. He is originally from Alberta, Canada and now lives with his family in Carlsbad, CA.
Formerly an officer in the British Royal Navy, John was a pioneering director of Media Run Group, which founded several online businesses—Media Run Search, Media Run Ad Network, and Blowfish Digital Ad Agency. Following the acquisition of Media Run Ad Network by Adknowledge Inc. in 2007, John managed the Adknowledge Social Games division in Europe. This included the Super Rewards virtual currency platform which monetized Facebook, MMO & Mobile Games, and Cubics—their social display advertising platform. After a brief and successful foray into the world of independent online publishing—as founder of UK website operator, ‘Epirical’—John sold his online interests to Ezoic in 2011 and joined as Chief Customer Officer. John recently moved back to London to open Ezoic’s London office.
Dan began his career with a degree in mechanical engineering from the University of Notre Dame. He soon found his calling as a software engineer and systems architect, working on Launch Trajectory design for the Space Shuttle program—provisioning for Sprint long-distance networks and avionics software for Honeywell. Dan joined Adknowledge in 2005 and led the rebuild of the main Adknowledge advertiser portal (BidSystem), the Cubics Cloud migration, and integration of the MIVA XML Search platform.
Dan joined Ezoic as Chief Technology Officer. Originally from the Midwest, Dan moved with his family from Kansas City to Carlsbad, CA in the summer of 2013.
Tyler is an award-winning marketer that was featured on the cover of the September 15′ STL Biz Journal for his unique approaches to digital marketing and was included in the publications 30 Under 30 the same year. Tyler is currently a 2019 member of the Forbes Communication Council, the host of Pubtelligence (digital publishing events held at Google offices around the world). Considered a digital publishing industry influencer and “professional expert” by his peers, Tyler has had articles featured in some of the world’s top publications regarding marketing, business, psychology, and even pop culture. He’s served as a marketing expert for startup boards and has been Ezoic’s head of marketing since late 2016.
Mike joined Ezoic in April 2013 after serving as an officer in the Royal Navy, reaching the rank of Commander. No stranger to technology, he employed, maintained, and developed state-of-the-art weapons, sensors, and computers. Primarily operations-focused, with tours in the Gulf, Balkans, Iraq, and on the recent NATO Libya operation, he commanded a squadron of fast patrol boats in Gibraltar conducting anti-terrorist patrols. When not on operations, he served as a defense diplomat in Germany, Canada, and Italy.
Originally from Manchester, he is a Manchester City fan—yup, there are two soccer teams from Manchester—and now lives with his wife, Jacqui, and rescue hound, Pickle, in the beautiful North East of England, where Ezoic has offices with great views of the River Tyne and the North Sea.
VP, Strategic Partnership
Paul is an innovative leader with a proven track record of establishing and driving digital success for global media businesses in the U.K., U.S., and Canada. He is the former Chief Digital Officer for Hearst U.K.—one of the world’s largest media publishers. Paul has established a career filled with success designing, selling, and delivering bespoke client solutions across the media industry. Paul has lived his life on all sides of the publishing ecosystem, from print to digital. Peers describe Paul as a purist—someone who truly loves the media business and wants to see power distributed properly across all publishers according to their value. It’s this attitude that inspired Paul to join the Ezoic team.
North American Headquarters
6023 Innovation Way
Carlsbad, California 92009
Northern Design Centre, Gateshead
Tyne and Wear, NE8 3DF
Branch in London, U.K.
33 Alfred Place,
Bloomsbury, London WC1E 7DP