FREQUENTLY ASKED QUESTIONS

Basic Documentation

All Documentation

General Questions

Is Ezoic difficult to use?

We’ve made Ezoic as intuitive as possible so anyone can use it—no coding or technical experience is required. Our team has made it a priority to give users access to an abundant resource and tutorial library so they can control their own experimentation.

In addition to resources, our Support Team is here for you 24/7, should you need them.

How long does it take to get set up with Ezoic?

Creating an account with Ezoic is easy and takes 30 seconds. After creating an account, you must integrate your website with Ezoic. Integration time varies by the integration option selected.

Everyone who signs up with Ezoic can complete integration, setup, and be approved in less than 24 hours after creating an account. 

Ad Tester configuration can take up to an hour, but our expert team can assist in speeding up the process.

Will Ezoic Change My Site?

No. Ezoic’s priority is to enhance performance behind the scenes. Ezoic makes most websites faster and improves experiences for visitors while giving you total control of experimentation. How you edit the content of your site will not change at all.

Ezoic allows you to dictate how different aspects of your site can be personalized and tested for different visitors based on the goals you set.

Does Ezoic Affect SEO?

Improvements to visitor experience metrics are considered to have a positive signal to search engines. We’ve conducted case studies that show Ezoic implementation results in improved search engine rankings.  

For example, in January of 2018, we studied 50 new sites using Ezoic that derived the majority of their traffic from organic search. One year later, the average publisher in this group saw an 85% improvement in traffic and a 24% improvement in keywords that ranked in organic search results.

 

Can Ezoic provide 99.99% uptime?

Yes. Ezoic has over 400 data centers around the world. We provide a sophisticated CDN and WAF for enhanced speed and security for all customers.

We have a proven track record of uptime. If one AWS instance or piece of the network goes down, Ezoic will automatically create a new instance to account for it. Ezoic will always have multiple forms of redundancy in place to ensure your site’s consistent performance. 

Does Ezoic provide human support?

We have a team of experts dedicated to supporting users—24/7, across the globe. Each member of support is an Ezoic employee who has been technically trained to offer the best assistance and resources so you can find answers to your questions with ease.

90% of queries can be resolved by visiting our support page where our team has created tutorials and step-by-step assets to help you learn more about our features, understand the power of our A.I., and easily troubleshoot.

If you can’t find what you need in our knowledgebase, you can create a new ticket and a support member will help you. For non-urgent matters, you can always reach out to your Ezoic account manager.

Eligibility Questions

What are Ezoic's eligibility requirements?

There are no eligibility requirements for core features or for the Site Speed Accelerator.

For Monetization features there are a few requirements:

  1. We recommend you have an average of 10,000 sessions per month.
  2. Adhere to Google’s Ad Policy
  3. Content should be original
  4. Track record of identifiable traffic
  5. If you possess an existing Google AdSense or Ad Manager account, it must be in good standing with Google.

What website categories & types does Ezoic work with?

Ezoic works with all content verticals. This includes, but is not limited to, home & garden, automotive, sports, hobbies, travel, food & drink, health, science, nature, business, humor, literature, games, entertainment, technology, lifestyle, culture, history, geography, education, family, and more.

Our features are adaptive and built for a variety of sites: niche sites, reference sites, blogs, independent publishers, AdSense publishers, affiliate sites, evergreen content, news sites, online application sites, web-based tools, big brands like Cosmopolitan, and more.

Can Ezoic work with any CMS?

Yes. Ezoic works with every CMS, host, or website configuration. This includes WordPress, Custom pHp, Squarespace, Joomla!, Shopify, Drupal, Blogger, Arch, Rebel Mouse, Magento, Bitrix, and more.

This is possible as long as you have access to your nameserver and DNS records. To see potential conflicts or technologies that require additional steps to use Ezoic, please see technology and infrastructure compatibility.

Will Ezoic work with all themes & plugins?

Yes. Some popular themes our publishers use are Astra, Divi, Ultra, Spencer, Indigo, Hellowmouse, Parallax, Latest, Presence, and Loft. Ezoic is made to work with literally all themes and we’ve never had any unresolved conflicts. To see a list of plugins that may require additional steps to work optimally with Ezoic, please see technology and infrastructure compatibility.

Ezoic works with the vast majority of all plugins approved to work with WordPress.

Monetization Questions

Will visitors see a lot of ads?

Ezoic does not ad-jam. Ezoic learns how to show ads in locations that make you money but don’t detract from the user’s experience. Our Platform is 100% data-driven and achieves a scientific balance between UX and revenue by measuring bounce rates, session duration and page views per visit, on a per-user, per-landing-page basis.

Ezoic has a track record of never having a publisher served a penalty for abusive ad experiences using our platform. 

How much control will I have over my site?

You get to pick—100% control or as little as you’d like. Ezoic allows you to scale thousands of decisions at once for each user based on what goals you choose. Each feature in Ezoic’s Platform gives you the ability to configure and lead the experimentation that you tell Ezoic to execute.

However, if you would rather let Ezoic run the experiments, you can let our advanced A.I. take over. 

Does ezoic manage ads for publishers?

Ezoic empowers publishers to control and manage as much or as little as they would like, including ad partners, ad placements, monetization methods, and sophisticated testing. 

We are not an outsourced service provider. Ezoic was built to put the tools and controls into the hands of publishers necessary to truly maximize the revenue of their efforts. Not even the best ad management or operations professionals can conduct the kind of testing and optimization that Ezoic machine learning can. Putting the control to set goals in the hands of the publisher creates better transparency and ensures your best interests always come first.

That said, we do have an expert staff that offers dedicated management, support, and advice throughout the life of your Ezoic account. This is free and embedded in all of our products. We also provide 24/7 support from real humans.

What are Ezoic payment terms?

Ezoic offers a net 30-day schedule. The same as Google AdSense and Google Ad Manager.

ezoic payment terms

For example, publishers are paid January’s revenue at the end of February. 

Payments are conducted between the 27th and 31st of each month. The minimum account revenue threshold for payout is $20 USD (meaning an account must have generated a balance of at least $20).

Revenue is accrued in the Ezoic dashboard for all traffic monetized through the Ezoic platform. All mediation revenue (revenue collected through linking existing AdSense, header bidder, or other ad networks) will accrue in those network accounts and dashboards (i.e. if you link your AdSense, any revenue Ezoic generates from that linked network will still display in your existing Google AdSense account but will still show inside Ezoic as mediated revenue).

Payment methods include:

  • Direct bank transfer (Payoneer)
  • PayPal
  • Check

Ezoic handles all ad network discrepancies, which is a major added benefit of Ezoic. Since maximizing ad revenue often means using lots of partners, getting all of them to pay on time and on the same schedule can be difficult. Ezoic manages and pays out on the same terms no matter what.

Ezoic is venture-backed and profitable with a track record of on-time payments spanning nearly a decade.

 

General Questions

Is Ezoic difficult to use?

We’ve made Ezoic as intuitive as possible so anyone can use it—no coding or technical experience is required. Our team has made it a priority to give users access to an abundant resource and tutorial library so they can control their own experimentation.

In addition to resources, our Support Team is here for you 24/7, should you need them.

If Ezoic is not ad tech or an ad network, then what is it?

Is Ezoic ad tech? Is Ezoic an ad network? What exactly is Ezoic?

Well, we are neither ad tech nor an ad network.

Ad tech is traditionally additive tech added on top of existing ad stacks or ad technology to augment something. An ad network traditionally is a pretty broad, all-encompassing term that means sitting on the buy and sell-side of ads. Theoretically, an ad network, in the plainest sense, is collecting ads from buyers and then providing sellers with the mechanism for linking with these ad buyers.

So what is Ezoic? Ezoic could be compared to a company like Adobe, which is a platform with multiple products for design and media. Ezoic is a platform with multiple products for publishers. Ezoic is often mistaken for the above because many publishers see the value they receive from Ezoic as purely ad revenue.

How long does it take to get set up with Ezoic?

Creating an account with Ezoic is easy and takes 30 seconds. After creating an account, you must integrate your website with Ezoic. Integration time varies by the integration option selected.

Everyone who signs up with Ezoic can complete integration, setup, and be approved in less than 24 hours after creating an account. 

Ad Tester configuration can take up to an hour, but our expert team can assist in speeding up the process.

Will Ezoic Change My Site?

No. Ezoic’s priority is to enhance performance behind the scenes. Ezoic makes most websites faster and improves experiences for visitors while giving you total control of experimentation. How you edit the content of your site will not change at all.

Ezoic allows you to dictate how different aspects of your site can be personalized and tested for different visitors based on the goals you set.

Does Ezoic Affect SEO?

Improvements to visitor experience metrics are considered to have a positive signal to search engines. We’ve conducted case studies that show Ezoic implementation results in improved search engine rankings.  

For example, in January of 2018, we studied 50 new sites using Ezoic that derived the majority of their traffic from organic search. One year later, the average publisher in this group saw an 85% improvement in traffic and a 24% improvement in keywords that ranked in organic search results.

 

Can Ezoic provide 99.99% uptime?

Yes. Ezoic has over 400 data centers around the world. We provide a sophisticated CDN and WAF for enhanced speed and security for all customers.

We have a proven track record of uptime. If one AWS instance or piece of the network goes down, Ezoic will automatically create a new instance to account for it. Ezoic will always have multiple forms of redundancy in place to ensure your site’s consistent performance. 

Does Ezoic provide human support?

We have a team of experts dedicated to supporting users—24/7, across the globe. Each member of support is an Ezoic employee who has been technically trained to offer the best assistance and resources so you can find answers to your questions with ease.

90% of queries can be resolved by visiting our support page where our team has created tutorials and step-by-step assets to help you learn more about our features, understand the power of our A.I., and easily troubleshoot.

If you can’t find what you need in our knowledgebase, you can create a new ticket and a support member will help you. For non-urgent matters, you can always reach out to your Ezoic account manager.

Eligibility Questions

What are Ezoic's eligibility requirements?

There are no eligibility requirements for core features or for the Site Speed Accelerator.

For Monetization features there are a few requirements:

  1. We recommend you have an average of 10,000 sessions per month.
  2. Adhere to Google’s Ad Policy
  3. Content should be original
  4. Track record of identifiable traffic
  5. If you possess an existing Google AdSense or Ad Manager account, it must be in good standing with Google.

What website categories & types does Ezoic work with?

Ezoic works with all content verticals. This includes, but is not limited to, home & garden, automotive, sports, hobbies, travel, food & drink, health, science, nature, business, humor, literature, games, entertainment, technology, lifestyle, culture, history, geography, education, family, and more.

Our features are adaptive and built for a variety of sites: niche sites, reference sites, blogs, independent publishers, AdSense publishers, affiliate sites, evergreen content, news sites, online application sites, web-based tools, big brands like Cosmopolitan, and more.

Can Ezoic work with any CMS?

Yes. Ezoic works with every CMS, host, or website configuration. This includes WordPress, Custom pHp, Squarespace, Joomla!, Shopify, Drupal, Arch, Rebel Mouse, Magento, Bitrix, and more.

This is possible as long as you have access to your nameserver and DNS records. To see potential conflicts or technologies that require additional steps to use Ezoic, please see technology and infrastructure compatibility.

Will Ezoic work with all themes & plugins?

Yes. Some popular themes our publishers use are Astra, Divi, Ultra, Spencer, Indigo, Hellowmouse, Parallax, Latest, Presence, and Loft. Ezoic is made to work with literally all themes and we’ve never had any unresolved conflicts. To see a list of plugins that may require additional steps to work optimally with Ezoic, please see technology and infrastructure compatibility.

Ezoic works with the vast majority of all plugins approved to work with WordPress.

Monetization Questions

Will visitors see a lot of ads?

Ezoic does not ad-jam. Ezoic learns how to show ads in locations that make you money but don’t detract from the user’s experience. Our Platform is 100% data-driven and achieves a scientific balance between UX and revenue by measuring bounce rates, session duration and page views per visit, on a per-user, per-landing-page basis.

Ezoic has a track record of never having a publisher served a penalty for abusive ad experiences using our platform. 

How much control will I have over my site?

You get to pick—100% control or as little as you’d like. Ezoic allows you to scale thousands of decisions at once for each user based on what goals you choose. Each feature in Ezoic’s Platform gives you the ability to configure and lead the experimentation that you tell Ezoic to execute.

However, if you would rather let Ezoic run the experiments, you can let our advanced A.I. take over. 

Does ezoic manage ads for publishers?

Ezoic empowers publishers to control and manage as much or as little as they would like, including ad partners, ad placements, monetization methods, and sophisticated testing. 

We are not an outsourced service provider. Ezoic was built to put the tools and controls into the hands of publishers necessary to truly maximize the revenue of their efforts. Not even the best ad management or operations professionals can conduct the kind of testing and optimization that Ezoic machine learning can. Putting the control to set goals in the hands of the publisher creates better transparency and ensures your best interests always come first.

That said, we do have an expert staff that offers dedicated management, support, and advice throughout the life of your Ezoic account. This is free and embedded in all of our products. We also provide 24/7 support from real humans.

What are Ezoic payment terms?

Ezoic offers a net 30-day schedule. The same as Google AdSense and Google Ad Manager.

ezoic payment terms

For example, publishers are paid January’s revenue at the end of February. 

Payments are conducted between the 27th and 31st of each month. The minimum account revenue threshold for payout is $20 USD (meaning an account must have generated a balance of at least $20).

Revenue is accrued in the Ezoic dashboard for all traffic monetized through the Ezoic platform. All mediation revenue (revenue collected through linking existing AdSense, header bidder, or other ad networks) will accrue in those network accounts and dashboards (i.e. if you link your AdSense, any revenue Ezoic generates from that linked network will still display in your existing Google AdSense account but will still show inside Ezoic as mediated revenue).

Payment methods include:

  • Direct bank transfer (Payoneer)
  • PayPal
  • Check

Ezoic handles all ad network discrepancies, which is a major added benefit of Ezoic. Since maximizing ad revenue often means using lots of partners, getting all of them to pay on time and on the same schedule can be difficult. Ezoic manages and pays out on the same terms no matter what.

Ezoic is venture-backed and profitable with a track record of on-time payments spanning nearly a decade.

 

No Risk, No Contracts.

The only way to see the impact of Ezoic is to test it. Simply create an account and begin configuring your site to your preferences.